INTENT DATA IN THE AGE OF DATA REGULATION

DECK 7 | March 23, 2020

Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us.   Tweet This!  And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while remaining compliant. In an article by John Snyder, CEO at Grapeshot, for Adexchanger, he says that the GDPR will remove 75% of third-party data and what’s left will be more expensive. This has caused the power dynamic between brands and agencies to evolve over time.

Spotlight

43% of international travelers always take their mobile professional devices with them on holiday or on weekend trips. 89% of seasoned international travelers say mobile professional devices are a means of staying in touch with their loved ones.

Spotlight

43% of international travelers always take their mobile professional devices with them on holiday or on weekend trips. 89% of seasoned international travelers say mobile professional devices are a means of staying in touch with their loved ones.

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COMMERCIAL TRAVEL

Trip.com Launches Integrated Carbon Program to Promote Sustainable

Trip.com | June 08, 2022

On June 7, Trip.com launched its integrated carbon solution to promote sustainable travel to its users and address the CO2 emissions of their travel. The travel platform has partnered with climate-tech company CHOOOSE to give their users an option to calculate and offset their flight’s CO2 emissions to support the impactful climate solutions around the world. Whenever customers make a booking on Trip.com, they will have the opportunity to support projects that reduce, capture or avoid CO2 emissions for a small amount. This amount will be equivalent to the flight’s calculated emissions. CHOOOSE has integrated its solution into Trip.com’s platform so that customers can easily support climate solutions "As part of our mission to lead the global transformation to modern and more environmentally-responsible travel, we have partnered with CHOOOSE to contribute towards highly effective CO2-mitigating projects around the world. This makes it easier and simpler for Trip.com users to offset their flight's CO2 emissions during checkout on our platform and travel more responsibly." -Jane Sun, Chief Executive Officer at Trip.com Group, Andreas Slettvoll, Chief Executive Officer at CHOOOSE, said: We see an increasing demand from individuals and companies around the world wanting to understand the CO2 emissions from their travel and to address these emissions through solutions like carbon removals, offsets and sustainable aviation fuel. That's why we are thrilled to team up with Trip.com to offer integrated climate options as a seamless part of their booking process, making climate action more accessible for people worldwide. CHOOOSE and Trip.com calculate CO2 emissions per passenger based on seat configuration, aircraft fuel consumption, and flight distance, according to latest industry guidelines. With this calculation, they can inform the cost to offset the journey and guide which itineraries may produce the least amount of CO2 emissions per passenger. Together, Trip.com and CHOOOSE have chosen a range of high-impact CO2 mitigation projects worldwide that work on either reducing, removing, or avoiding CO2 emissions. These projects are rigorous vetted by carbon professionals and certified to the most comprehensive standards, such as the Gold Standard, a leading international carbon protocol. Every cent goes towards creating the highest possible carbon impact so that local communities benefit from the travelers’ contribution.

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BUSINESS TRAVEL

Two New Pebblebrook Hotels Onboard with Optii Solutions

Optii Solutions | June 13, 2022

On June 8, Optii Solutions, a market leader in hotel operations software, announced the onboarding of two hotels in the Pebblebrook Hotel Trust; Hotel Chamberlain West Hollywood and Hotel Ziggy, in their hotel operations solution. Optii will help them maximize their housekeeping efficiencies and comply with the new West Hollywood Ordinance that governs workers’ rights. Optii has a contract with another Pebblebrook group hotel- Montrose West Hollywood. It has successfully helped Montrose streamline its operations with limited staff and adapt to the Ordinance. Springboard Hospitality manages all the three hotels that are members of the Curator Hotels & Resorts Collection. The West Hollywood Ordinance came into force on January 1 and imposed limits on square footage cleaned and the number of checkouts completed by each room attendant during an eight-hour workday. If these limits exceed, the hoteliers must pay their staff twice their pay for every hour worked. This doubles housekeeping costs for hotels that do not comply with these restrictions. Optii’s housekeeping platform uses AI to allocate rooms to room attendants based on square footage efficiently. It also set limits for each attendant so that no team member exceeds the Ordinance guidelines. Optii’s platform also offers reporting on both the square footage and number of rooms that an attendant cleans to ensure compliance. A breakdown of departure cleans for each workday, as well as archived boards and data for customer life, is also provided. “Housekeeping departments represent the largest cost for hoteliers and failure to comply with the West Hollywood Ordinance can mean that these costs skyrocket. We are pleased to be expanding our relationship with Pebblebrook Hotel Trust and helping this group of hotels comply simply and easily.” -Katherine Grass, CEO, Optii Solutions Andrew Maffei, Area General Manager, Chamberlain or Hotel Ziggy, said: Our staff are our most important asset and making best use of their time is one of our top priorities. We are excited to be implementing Optii’s technology to ensure our housekeeping team is working efficiently and that we are always fully compliant with the new Ordinance requirements.

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DESTINATION AND TOURISM

Celebrate World Oceans Day with Terranea Resort

Terranea Resort | May 30, 2022

Terranea Resort invites guests to enjoy its rich natural habitat that spans over 102 acres. It is perched atop oceanfront coastal bluffs on the Palos Verdes Peninsula. The resort has a variety of special offerings designed to entertain, educate, and explore the surrounding marine protected environment to celebrate World Oceans Day. World Oceans Day is an annual event and presents an opportunity to unite the community to support for the sustainable management of the world’s oceans. It also raises awareness of the impact of individual actions on the ocean. Guests can be a part of eco-driven initiatives in partnership with Marine Mammal Care Center and International Bird Rescue. These organizations bring awareness to the importance of safeguarding and protecting the ocean for everyone to enjoy throughout June. Guests can support the Marine Mammal Care Center while booking their stay at www.Terranea.com. Guests can go kayaking on the Californian coastline with marine biologist and Chief Operations and Education Officer of Marine Mammal Care Center, Dave Bader. He will provide the guests with invaluable knowledge on endangered cetaceans and the conservation of the local marine life. A portion of the proceeds from each tour will be donated to the Marine Mammal Care Center. Guests aged 8 and up can enjoy this activity on June 4 | 7:30am – 10:30am | $250 per person donated directly to Marine Mammal Care Center. Tour needs to be booked in advance and is weather dependent. All equipment is provided. Guests, ages 8 and up can go on a forest clean-up kayak tour to help maintain the coastline by collecting litter along the pristine Marine Protected Area of the Palos Verdes Peninsula. Tour details: June 11 | 9:30am & 11:30am | $100 per person. Here is a list of other activities that the guests can enjoy: Educational ocean activities- June 11 | 11:00am – 2:00pm Nelson'sSea Harvest Workshop- Ages 21 and up. Advance reservations are required at www.terranea.com/experiences. June 11 | 10:00am | Sea Salt Conservatory | $80 per person Self-guided Nature Walk and Scavenger Hunt June 1-30 | Map available at pointe discovery Captain Gray Whale Cookies June 1 – 30 Visit Terranea’s website (terranea.com/celebrate) for more details.

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