Israeli platform Arbitrip opens UK office

Buying Business Travel | February 11, 2020

Israeli business travel management platform Arbitrip has opened an office in London to focus on growing its footprint across the EMEA region. The new office adds to its existing base in Tel Aviv and will serve as the company’s main hub to further expand into the UK and European markets, with London team members set to work closely with their Israeli colleagues to deliver hotel booking rates for its customer base. Arbitrip’s platform uses AI and machine learning technology to monitor customer behaviour and recommend relevant hotels for business trips. Using a combination of objective analysis, data analysis and personalisation, the company claims it can reduce its clients’ costs by more than 23 per cent.

Spotlight

Cappadocia is a historical land in Turkey. The name Cappadocia is traditionally used in Christian sources throughout history and being widely used as an international tourism concept in Turkey to define a region of  exceptional natural wonders, especially the “fairy chimney” and other unique historical and cultural heritage. One of the famous things to do in Cappadocia is enjoying the hot air balloon rides. Let’s check out the best attractions that you should definitely know before you plan to go to Cappadocia:-

Spotlight

Cappadocia is a historical land in Turkey. The name Cappadocia is traditionally used in Christian sources throughout history and being widely used as an international tourism concept in Turkey to define a region of  exceptional natural wonders, especially the “fairy chimney” and other unique historical and cultural heritage. One of the famous things to do in Cappadocia is enjoying the hot air balloon rides. Let’s check out the best attractions that you should definitely know before you plan to go to Cappadocia:-

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DESTINATION AND TOURISM

Luxury Is Our Love Language: Four Seasons Re-Launches Brand with Vibrant and Fresh Perspective on the Luxury Experience

Four Seasons Hotels and Resorts | August 30, 2022

Four Seasons Hotels and Resorts unveiled its new brand creative platform, Luxury Is Our Love Language, celebrating the brand's unique and energetic perspective on the definition of luxury. Developed by Publicis Groupe's NYC-based creative collective, Le Truc, the work highlights the exceptional experiences delivered only by Four Seasons through the deep understanding of their guests and the genuine care of their people.The collaborative approach between Four Seasons, Le Truc, Starcom, Publicis Canada, and Four Seasons CRM Agency of Record, Hawkeye Canada, was designed to deliver a full 360 platform for the brand's creative re-launch. The creative debuts Four Seasons new branding which is set to roll out across the entire brand portfolio and lines of businesses – from its Hotels and Resorts to Restaurants and Bars to Residential to Retail and to its Private Jet over the next year.Le Truc brought the creative campaign to life through a comprehensive analysis of Four Seasons guest insights and data. Inspired by real stories of actual Four Seasons guest experiences, reflected in feedback surveys, comments and in conversations with hotel teams – the spots are each "based on a true stay," featuring artful interpretations of moments when passionate Four Seasons teams went above and beyond to provide guests with anticipatory, personalized experiences rooted in generosity, kindness and care. "The future of luxury will be driven by data and insights and defined by human connection and imagination Luxury Is Our Love Language is the embodiment of this vision and an authentic articulation of our values as we continue to evolve and express our brand in new ways. It is a bold creative platform based on our belief that true luxury shouldn't be impersonal or rigid– rather, it's about creating a meaningful sense of belonging through acts of unscripted care and the simple elegance of empathy." -Marc Speichert, Chief Commercial Officer at Four Seasons. Speichert continues: Le Truc used data and insights from guest stays to spotlight acts of unparalleled hospitality in action, and the 'Based on a True Stay' spots represent a refreshingly creative portrayal of our renowned brand of luxury with genuine heart. We are proud to partner with Four Seasons on the brand's new creative platform, using data led creativity to create truly personalised luxury experiences. Le Truc's vision is to drive creative collaboration and convergence across the most diverse disciplines, enabling modern, desirable and authentic experiences for brands and the consumers they serve, said Arthur Sadoun, Global CEO and Chairman, Publicis Groupe. To shoot the premiere campaign, Le Truc and Four Seasons worked with acclaimed director Akinola Davies Jr. – winner of the Short Film Grand Jury Prize at Sundance for his film "Lizard." From taking a guest's personal logo to new levels in Monogram, to making a budding equestrian's dreams come true in Special Delivery, to bringing the magic of winter right to the guest in First Snow, "Based on a True Stay" stories offer a glimpse into the many ways in which Four Seasons teams go above and beyond for guests every day. "Four Seasons is an iconic brand synonymous with luxury. Our role was to reimagine how to convey their unique approach to hospitality – in a modern fashion. Throwing aside the tropes of old luxury and capturing the thoughtfulness that elevates guests' experiences above the standard of luxury they might expect from other high-end hotel brands. But in a totally unexpected manner, We worked really closely with director Akinola Davies Jr. who brought to life the style and modernity that the Four Seasons properties have in abundance. We really wanted people to reappraise what luxury looks like in a hotel, and hopefully we've achieved that." -Andy Bird, Founding Partner and Chief Creative Officer, Le Truc Starcom led media buying and strategy for the campaign, which will air across digital video, social and digital out-of-home starting August 29. The targeted, high impact multi-million-dollar media spend is the largest by Four Seasons to date, marking the first time the company is supporting brand equity messaging with significant paid media amplification. Starcom additionally facilitated a bespoke partnership with Condé Nast around New York Fashion Week for Vogue's inaugural Vogue World Fashion Experience. Four Seasons will also build a custom Acts of Love postcard experience at Four Seasons Hotel New York Downtown, inviting guests to immerse themselves in the lost art of letter writing and connect more closely with their loved ones through their very own acts of thoughtfulness and care. In the spirit of September's fashion focus, Four Seasons is partnering with acclaimed fashion designer, Christian Siriano, to design custom postcards out of his one-of-a-kind sketches. To view additional creative assets, please see here. About Four Seasons Hotels and Resorts Four Seasons Hotels and Resorts opened its first hotel in 1961, and since that time has been dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating 124 hotels and resorts, and 50 residential properties in major city centres and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveller reviews and industry awards. For more information and reservations, visit fourseasons.com. For the latest news, visit press.fourseasons.com and follow @FourSeasonsPR on Twitter.

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INDUSTRY OUTLOOK

Trip.com Group Holds Traveler's Forum, Focusing on Content Marketing Innovation and Destination Development

Trip.com | August 19, 2022

Trip.com Group, a leading online travel service provider, held its annual Traveler's Forum (TF) in Changsha, the capital of Hunan province in central China, on August 18, 2022, focusing on travel content marketing innovation and destination development. The Traveler's Forum consists of three parts: International Travelers' Content Creator Forum, Travelers' Night, and a Music Festival & Lifestyle Fair. The forum offered cross-border communication opportunities to the tourism industry, experts, academics, and travel content creators.As a rapid-growing travel destination, Changsha is popular among influencers and KOLs, attracting millions of travelers from home and abroad. Jointly hosted by Changsha Municipal People's Government, the forum shared Changsha's development roadmap of building a vibrant travel destination through travel content marketing, technology, and integration of resources. "Changsha has become a stylish tourism destination, not only because of its fascinating history and culture but because the city is actively embracing innovation and building Internet-famous products. Changsha's inclusiveness and diversity will attract widespread attention and become a trendsetter." -Jane Sun, CEO of Trip.com Group Rungang Zhang, Deputy Chairman and Secretary General of the Chinese Tourism Association shared, "In recent years, with high internet attention, Changsha has rapidly grown into an internet-famous tourism destination. From Changsha's experience, I believe that travel content incubation and upgrade will be an essential pivot of the future destination development." Yong Tan, Deputy Secretary of the CPC Changsha Municipal Committee, said, With Trip.com Group's strong resource integration capabilities, Changsha is confident it can facilitate tourism transformation further and, in time, build a robust international tourism destination. Trip.com Group has been an essential strategic partner in Changsha's fast-growing tourism development. Leveraging Trip.com Group's strong resource integration capabilities and content marketing strategy, the city has rolled out various travel campaigns and products on Trip.com Group's platforms. For instance, Changsha Municipal Bureau of Culture, Tourism, Radio and Television, together with Trip.com Group, have launched consumption vouchers this year, accelerating travel recovery in the city. As part of the Group's Rural Revitalization Plan, Trip.com Group built a country retreat in the suburb of Changsha in 2021. Only a week after the retreat was built, the number of bookings surpassed the same period last year. Trip.com Group's Traveler's Forum has been held in various cities across China, including Lijiang, Chengdu, Shanghai, Xi'an, Chongqing, Guiyang, Anyang, and Sanya. Over 100,000 travelers have actively participated in the annual event, which has generated billions of online exposures. With the recovery of tourism following the pandemic, the forum showcased Trip.com Group's content marketing strategy. Through gathering high-quality content creators, holding special activities, and facilitating the interaction of experienced travelers, Trip.com Group aims to revitalize the tourism economy and reconnect with keen travelers in post-pandemic times and beyond.

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HOSPITALITY TRENDS

Bodhi Hotel Room Configurations Dramatically Improve the Guest Experience While Saving Energy and Preventing Loss

Bodhi | July 21, 2022

Software Development LLC has announced three new configurations for the Bodhi intelligent building management platform: a Smart, Premium, and Luxury Hotel Room. “Bodhi is all about the guest experience, Guests can use their phones to unlock the room door, turn on the lights, control the TV and request linens or their car, all of which they love, because it saves them time and headaches,” -Greg Michelier, partner at Software Development. Bodhi saves management time and money as well, including at least 35% of guestroom energy costs and the prevention or mitigation of leak, flood, and mold damage, which are the largest source of insurance claims for commercial property. Now management can offer the guest better facilities and better service for a lower cost. It’s a win-win-win. The Bodhi Smart Hotel Room is a perfect, low-cost solution with climate and lighting control, energy savings, keyless room entry, leak and mold protection, and advanced control and amenities via the browser-based Bodhi Guest App. The Bodhi Premium Hotel Room combines the power of Crestron and Bodhi technology to add Amazon Alexa control and Crestron lighting, shading and climate systems to the Bodhi Guest App and Bodhi protection and savings. The Bodhi Luxury Hotel Room adds a Crestron touch panel and Alexa for super-simple control of lighting, shading, climate and entertainment systems, together with Bodhi protection, savings and the Bodhi Guest App. With Bodhi, the entire property will work better, more safely and efficiently, giving guests, management and staff a better experience. About Bodhi Bodhi is a cloud-based platform that controls, schedules and manages virtually all of the technology installed in hotels, resorts, offices, homes, and multi dwelling unit residential developments (MDUs). It simplifies and enhances Crestron, Lutron and other control systems, or may be used on its own.Contact Bodhi today at info@bodhi.software.

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