Jet2holidays launches new national ad campaign

Package holiday specialist Jet2holidays launched a new version of its national advertising campaign over the bank holiday weekend, with exciting new scenes helping to evolve the popular Hold My Hand concept whilst showcasing more of the experiences offered by the company.Hitting TV screens across the UK, three new adverts will target young couples, couples and families. Each advert has been developed to showcase the joy that each audience experiences when on holiday with the company. Part of an integrated brand campaign, the new adverts will be supported by radio, digital, out of home and social media campaigns.

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Travel Technology, Hospitality Management

OsaBus Seeks Dynamic Partnership with US-Based Tour Operator to Offer Exclusive European Tours

Business Wire | January 30, 2024

OsaBus, a distinguished charter bus rental company in Europe, is thrilled to announce its quest for a strategic partnership with a US-based tour operator. Specializing in passenger transportation services across more than 60 premier destinations in Europe, OsaBus has earned its reputation as a leader in the industry. As a licensed tour operator, the company crafts and operates its own tours, providing unforgettable experiences for travelers exploring the diverse landscapes of Europe. The primary focus of OsaBus's expansion strategy is to introduce exclusive European tours tailored specifically for US travelers. With a commitment to delivering high-quality and immersive journeys, the company is actively seeking a dynamic US-based tour operator as a strategic partner. This collaboration aims to bring the richness of European travel experiences to a wider audience in the United States. "We believe there is immense potential in offering European tours to US travelers, and we are actively seeking a partner who shares our vision and passion for creating extraordinary travel experiences," says Oskars Lusis, CEO at OsaBus. "Our goal is to establish a collaborative relationship with a US-based tour operator who can effectively distribute our tours and other services, enhancing accessibility for American travelers seeking authentic European adventres." OsaBus is actively seeking affiliate partners throughout the entire United States, with a primary emphasis on identifying a dynamic and forward-thinking American tour operator as a key collaborator. The company is open to exploring various partnership models that leverage the strengths and expertise of both entities to provide unparalleled travel experiences for customers. Potential partners are invited to engage in discussions with OsaBus to explore the vast possibilities and benefits of this strategic collaboration. The company is committed to fostering a partnership that not only expands market reach but also enhances the overall travel experience for US customers.

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Hospitality Trends, Hospitality Management

My Place Hotels of America Opens My Place Hotels-Idaho Falls, ID

PR Newswire | January 25, 2024

My Place Hotels of America has officially opened My Place Hotels-Idaho Falls, ID, in Idaho Falls, ID. This marks the 70th open and operating My Place property nationally. Guard Hospitality manages the property, which is owned by MP Idaho Falls and was developed by Legacy Builders. The 64-key property is pet-friendly and offers many amenities, including complimentary high-speed Wi-Fi, onsite laundry, a grilling station, and a 24-hour grab-and-go store stocked with food, beverages, and other necessities. Each guestroom includes a full kitchen and coffee maker. The property sits just minutes from the heart of historic downtown Idaho Falls and is adjacent to the new Snake River Landing Development. Idaho Falls is the largest city East of Idaho's capital, with an estimated population of approximately 64,000 people. The city serves as the commercial, cultural, and healthcare hub for Eastern Idaho, Western Wyoming, and Southern Montana. Idaho Falls' location in the greater Bonneville County is often referred to as the "Gateway to Yellowstone Park" due to its proximity to one of the nation's most popular national parks and its own recreational activities. My Place Hotels-Idaho Falls is also the official hotel partner of the Idaho Falls Spud Kings, one of the newest franchises in the United States Premier Hockey League (USPHL)'s Tier 3 Mountain Division, and is minutes from Mountain America Center, where the Spud Kings play. "We were very excited to see My Place Hotels-Idaho Falls officially open its doors at the end of 2023," stated Ryan Rivett, co-founder and CEO of My Place Hotels. "This property boasts an incredible location, and we are confident that our robust offerings will distinguish us in this dynamic market. As we look forward to additional openings in 2024, we are eager to leverage our momentum to expand our presence with a focus on strategic growth."

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Hospitality Trends, Cruise

Viking Launches New "Discover More" Sale

Viking | January 04, 2024

Viking® today announced the Discover More sale, providing North American travelers with a variety of new booking incentives across the company's collection of river, ocean and expedition voyages. From now through January 31, 2024, Viking is offering special fares, up to free airfare and a $25 deposit on all itineraries—as well as additional savings for both new and returning guests. "For more than 26 years, we have invited curious travelers to explore the world in comfort. We focus on the destination, and we design travel experiences for the thinking person. This approach has always allowed our guests to discover more history, science and culture when they travel with us," said Torstein Hagen, Chairman of Viking. "As this new year begins, we look forward to welcoming returning guests back on board, as well as introducing new travelers to the Viking way of exploration." Viking now explores all seven continents, with river, ocean and expedition voyages calling in more than 500 ports in more than 85 countries. Highlights of the company's most popular itineraries include: Viking Homelands (15 days; Stockholm – Bergen) – Sail historic waters and discover more of Scandinavia with overnights in Stockholm, Oslo and scenic Bergen. See charming Ålborg and Gdańsk, and visit the grand cities of Berlin and Copenhagen. Witness breathtaking scenery from your ship as she glides through majestic Norwegian fjords in the legendary homelands of the Vikings. Empires of the Mediterranean (10 days; Venice – Athens) – Ten days. Nine magnificent destinations. One epic journey. Sail the Adriatic and Aegean, taking in all the riches of this fabled region. On an exploration bookended by iconic Venice and Athens, discover the ancient ruins of Olympia and the Acropolis. Explore the medieval warrens of Zadar and Dubrovnik, and admire the famed whitewashed villages of Santorini. Delight in the beauty of Corfu and be captivated by Koper, the gateway to picturesque Slovenia. Rhine Getaway (8 days; Amsterdam – Basel) – Explore one of Europe's best-loved rivers. Discover the turreted fortresses, grand cathedrals, historic cities, medieval towns and stunning scenery of the Middle Rhine—a UNESCO World Heritage Site. Taste the region's renowned white wines, the roots of its terraced vineyards reaching back to Roman times. Savor the various culinary traditions of Alsace. With calls in Amsterdam, Cologne and Basel, this journey reveals a rich landscape of beauty and culture. Danube Waltz (8 days; Budapest – Passau) – Soak up soothing steam at a Budapest thermal bath. Learn to waltz at a Viennese dance school. Savor Austro-Hungarian cuisine in Vienna and Budapest. Admire the Wachau Valley's beauty. Explore lesser-known Central European cities like Bratislava and Passau. Witness daily monastic life on an exclusive visit to Göttweig Abbey. This eight-day itinerary reveals the best of these places while cruising leisurely through spectacular scenery. Great Lakes Collection (15 days; Ontario – Duluth) – Join Viking for a unique voyage across the historic waterways of all five of the majestic Great Lakes. Experience culture-rich urban centers and admire the awesome power of thundering Niagara Falls. Explore the granite islands and sheltered inlets of Georgian Bay and traverse the famous Soo Locks. Study the aquatic ecosystems of the lakes as you journey and venture into the dense boreal forests that line the shores of Lake Superior and Lake Michigan. Antarctic Explorer (13 days; Buenos Aries – Ushuaia) – This ultimate adventure takes you to the Antarctic peninsula, where you will witness towering glaciers, snow-covered landscapes, immense icebergs and once-in-a-lifetime wildlife viewing. In the footsteps of explorers such as Amundsen, Shackleton and Scott, you will be one of the few to discover the world's last truly wild frontier. Each day brings new surprises and the opportunity to change plans to maximize wildlife sightings and adapt to ever-changing weather. Heart of the Delta (12 days; New Orleans - Memphis) – Immerse yourself in history and heritage on this journey bookended by New Orleans and Memphis. Attend a Privileged Access Mississippi Delta blues experience in Greenville and be inspired by the stories of famed musicians and iconic civil rights heroes. Savor delicious Cajun and Creole cuisine, as well as Memphis's famous barbecue. And stir your soul with the rhythms of Dixieland jazz, Delta blues and gospel.

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