prnewswire | July 12, 2023
Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics' capabilities as an extension of the Sojern Travel Marketing Platform.
Sojern has long been a direct bookings driver for hotels—providing comprehensive digital advertising solutions that help travel marketers find, attract and convert new travelers, re-activate existing guests to build loyalty, and maximize net revenue per available room (RevPAR). This acquisition expands Sojern's Travel Marketing Platform to engage across the entire guest journey with VenueLytics' cutting-edge technology that includes an Artificial Intelligence (AI)-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions. VenueLytics' solutions help marketing, operations, and front-desk teams better serve their guests with less resources required, drive incremental revenue, and maximize profit. With these additional features, Sojern can now help marketers find, attract, convert and engage travelers throughout their journey.
"This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform," said Mark Rabe, CEO of Sojern. "We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results. VenueLytics' expertise in analyzing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality. This addition helps us to advance toward becoming the #1 travel marketing platform."
One of VenueLytics key customers is Grupo Posadas, the largest hotel company in Mexico with over 180 resorts and hotels. Posadas Director of Quality, Standards and Innovation, Leslie Gomez, commented, "By using VenueLytics AI Concierge throughout the guest journey, Posadas has increased Ancillary Revenue with more than 53K requests over the last 9 months. Our guests satisfaction improved more than 19 percentage points (pp) in NPS (Net Promoter Score) from the guests who had contact with our digital concierge experience."
By extending its platform with VenueLytics, Sojern can now support hotel marketers with an all-in-one platform that drives guests directly to a property, enables upsell mid-stay, remarketing post-stay, and builds long term loyalty. In addition to the multichannel offerings of Sojern, VenueLytics provides the ability to engage customers in an expanded multichannel network that includes SMS, Email, WiFi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home and other social media and third party apps. This allows Sojern to expand into generative AI with cutting edge tools to drive and optimize booking value for hotels.
VenueLytics Co-Founder and CEO Baskar Manivannan commented, "We have partnered with Sojern for more than a year, and joining forces will strengthen our customer base and reputation while enabling us to offer the hospitality and travel industry a wider and timely range of solutions. With AI, data analytics and personalized multichannel guest engagement at the backbone of what we do, we have a shared vision to empower hotels around the world to drive profitability, and truly elevate guest experience and satisfaction."
Last month, Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI powered audiences. With this acquisition, it further demonstrates the company's rigor and success at integrating new technology and scaling it globally. Terms of the deal were not disclosed, but Sojern has reported previously that it is profitable, has driven more than $10 billion in global travel bookings, and serves over 10,000 customers annually around the world leveraging its long-standing AI capabilities.
The acquisition will deepen Sojern's hotel expertise in North America where VenueLytics has been focused. VenueLytics will now be able to support the global hospitality industry as an extension of the Sojern Travel Marketing Platform. To learn more about how this acquisition can benefit your travel marketing campaigns, please visit Sojern's website.
Sojern is a top digital marketing tool for travel marketers. Multichannel marketing from the company boosts direct demand. AI and traveler intent data enable these solutions. It is the leading travel marketing tool designed to help marketers overcome travel buying cycle challenges. It provides unparalleled traveler information and automatic optimization to match its clients with the right travelers. In addition, the company optimizes across the platform to help clients grow and profit.
businesswire | June 28, 2023
Airbase, the leading software provider that helps companies procure, pay, and close their books with ease, and TravelPerk, the fastest-growing global travel management platform, today announced an integration that will enable businesses to seamlessly manage their travel expenditure with less effort. This partnership brings together TravelPerk’s vast travel inventory and reporting insights, and Airbase’s complete spend management platform — which handles all non-payroll spend, including corporate cards, bill payments, purchase orders, and employee reimbursements.
“We are excited to announce our collaboration with TravelPerk, a critical step in our quest to help companies manage all of their non-payroll spend,” said Airbase Founder and CEO, Thejo Kote. “This seamless integration automates workflows, reduces manual errors, and provides improved control over travel spending, facilitating rapid reimbursements and a superior user experience for our customers.”
With this integration, businesses can effortlessly connect to TravelPerk from their Airbase account, define travel policies, set booking cost limits, and assign Airbase-supported virtual or physical cards for travel bookings. This leads to unprecedented visibility and control over travel expenses in addition to optimizing cashback rewards.
Kevin Permenter, Research Director, Financial Applications at IDC, commented on the initiative. “The fusion of Airbase’s spend management platform with TravelPerk’s travel inventory and travel policy controls provides businesses with an enhanced level of control over their business travel expenses. This partnership helps enhance efficiency and bolster compliance for users. This integration will be a welcomed addition to the corporate spending and expense management landscape.”
An early user of the integration, Ben Watiwat, VP Finance at Immutable, praised its benefits. “The automatic matching of receipts to expenses and seamless syncing to our general ledger has been a significant time-saver. This integration has been a game-changer, offering efficiency and ease of use that we cannot recommend highly enough.”
The integration with TravelPerk elevates Airbase’s standing in the spend management sector, offering a smoother reconciliation process and allowing businesses to stay within budget. Airbase and TravelPerk are poised to redefine business travel and expense management, showcasing the immense potential of an integrated solution.
Airbase modern spend management combines Guided Procurement, Accounts Payable Automation, Expense Management, and Corporate Cards. Airbase provides the best way to control spending, close the books faster, ensure compliance, and make teams more productive. Airbase brings efficiency to approvals, accounting, and payments with a procure, pay, close process that employees and accounting teams love.
TravelPerk is the next-generation business travel platform pioneering the future of business travel. TravelPerk’s all-in-one platform gives travelers the freedom they want whilst providing companies with the control they need. The result is saved time, money, and hassle for everyone.
TravelPerk has the world’s largest travel inventory alongside powerful management features, 24/7 customer support, state-of-the-art technology, and consumer-grade design, all of which are enabling companies and organizations worldwide such as Wise, Revolut, Monzo, Farfetch, Just Eat, GetYourGuide and Skipthedishes, to get the most out of their travel.
Backed by world-class investors like General Catalyst, Kinnevik AB, DST Global, Greyhound Capital, Target Global, Felix Capital, Spark Capital, LocalGlobe, and Heartcore — investors in some of the most disruptive companies in tech including Airbnb, Slack, Twitter, Trello, Farfetch, Zalando and Delivery Hero — TravelPerk is reinventing business travel with an end-to-end solution that works.
prnewswire | July 03, 2023
Shoes on or off? Full recline or no recline? Is skipping the security line ever OK? What about standing at the gate before your boarding zone is called? These are all questions we've asked ourselves when flying and likely have strong opinions about yet aren't quite sure what is considered socially acceptable versus outright rude. KAYAK is here to help. Known for searching hundreds of travel sites to find people the perfect flight, hotel or rental car, the world's leading travel search engine is taking it one step further by conducting an extensive search across the Internet, leaving no digital stone unturned to uncover how Americans truly feel about travel etiquette.
The search included blog posts, social media platforms, news outlets, online forums, and other sources to identify the most hotly debated topics surrounding air travel. From there, the company conducted a survey with aytm (Ask Your Target Market) revealing 64% of travelers have witnessed bad plane etiquette underscoring the urgency for establishing travel rules ahead of the most popular holiday travel weekend of the summer (July Fourth)**.
That's why KAYAK is posting the Unspoken Rules of Air Travel in the one place no one argues: the Internet. So now travelers will know what IS and IS NOT OK when taking their next trip.
These comprehensive rules address a wide array of topics, ranging from whether it's OK to put your feet on the chair in front of you (which 68% agree it's not) to the food you should never bring on a flight (spoiler alert: it's hard boiled eggs, according to 74% of North Americans.) Let this be your travel moral compass (which apparently we all need): Simply scroll through the rules on your own or share them with someone who needs them.
So… what ARE the Unspoken Rules of Air Travel? According to a survey conducted in partnership with aytm and work facilitated by Brandwatch's Consumer Research Platform, here are the Unspoken Rules of Air Travel as defined by all travelers:
Sit back and Relax. 88% of people say it's OK to recline your seat. But timing is important to some with 1 in 3 saying it's only okay to recline your seat on a long or overnight flight.
Arm rests are up for grabs. 57% say the middle seat is not entitled to both arm rests
Socks stay ON. 76% say you're NOT allowed to take your socks off.
Stinky foods stay at home. 92% of people agree that you should not bring any food with strong smells on a plane. That includes the biggest offenders: tinned fish (89%), hard boiled eggs (74%) and a rack of ribs (84%).
Keep your feet on the floor. 68% say you are NOT allowed to put your feet up against the back of the seat in front of you.
Noise control. 70% say you are not allowed to watch something without headphones. And, headphones on is the equivalent to do not disturb according to 94% of people.
Sleeping is not a valid excuse… for just about anything. Leaning on a stranger's shoulder (77%), snoring loudly (66%) and refusing to wake up to let the passenger next to you get up (66%) are not welcome.
Hold the phone…call. 69% agree you are NOT allowed to call someone before you get off the plane.
Nail care is a no-no. 92% say you are NOT allowed to clip or paint your nails at your seat. Filing your nails is also a no no, according to 81% of people.
Storage wars (overhead bin edition). 73% say you are allowed to store small items or jackets in the overhead bin
Below are some additional findings that KAYAK was shocked to learn:
Shoes ON during flights. 56% of North Americans agree your shoes should stay on during a flight. But, the fact that this was SO close (56% vs 44%) is a bit disturbing…
Furthermore… 1 in 5 people believe it's OK to use the restroom without shoes on. That means someone in your row likely did this during your flight… gross!
No Babies on Board. 1 in 4 people (26%) say it's NOT okay to bring a baby on a flight… ever. Wahhh.
Who called the fun police? 58% say you are not allowed to laugh loudly at a movie when on a plane.
Long Hair, Don't Care. Over 1 in 4 people (26%) say it's OK to hang your hair over the headrest/onto the front of the seat behind you.
It's NOT Crunch time. 55% of people say no to eating crunchy food on a plane.
"Travel etiquette is one of those things that is universally acknowledged yet frequently debated," said Matt Clarke VP of NA Marketing. "Even within our own team at KAYAK, we couldn't all agree whether it was or was not OK to recline your seat on a flight. So, we wanted to put an end to the debate once and for all. By launching these rules as summer travel really picks up, we hope to create a more enjoyable and agreeable summer travel experience for all."
The rules will be running on digital displays in major airports throughout summer and will also be available via a modernized seatback manual downloadable at www.kayak.com/rules starting Tuesday, June 27.
"In a perfect world these would grace the seat back pockets of every US flight. But, we recognize this ambitious endeavor cannot be achieved singlehandedly," continued Clarke. "In solidarity with flight crews everywhere, we hope that airlines will get on board with establishing official etiquette guidelines on all future flights. Imagine hearing 'please stow your rack of ribs' or 'keep your socks on when using the bathroom.' Planes everywhere would be a better, happier and overall more enjoyable place."
KAYAK is part of Booking Holdings Inc, one of the world's most prominent search engines for travel. It helps people find the vacation package, hotel, rental or shared car, and flights they want. The company enables travelers to search for the best flight deals and book with flexibility, as it's pretty reliable and completely free to use. With trip planning tools like a flight tracker, trip planner, and bag measure, KAYAK ensures that travelers' overall experience is more than just a flight search site!