Kenya ranked third largest tourism economy in Sub-Saharan Africa

Kenya is currently the third largest tourism economy in Sub-Saharan Africa after South Africa and Nigeria, according to the Ministry of Tourism and Wildlife.In a statement, the ministry said Last year, travel and tourism grew by 5.6 per cent to contribute Sh790 billion and 1.1 million jobs to the Kenyan economy.This, it said beats the average global growth of 3.9 per cent and the Sub-Saharan Africa average of 3.3 per cent.With over two million international arrivals, international tourists spent over Sh 157 billion in Kenya last year, accounting for over 15 per cent of total exports. The largest inbound international markets were the USA, UK, India, China and Germany at 11, 9, 6, 4 and 4 per cent respectively.Combined with domestic spending, travel and tourism supported 8.8 per cent of the nation’s GDP in 2018, an increase from about 3.7 per cent in 2017.

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Destination and Tourism, Business Travel

Sixt USA Announces New Car Rental Branch at Salt Lake City International Airport

PR Newswire | January 09, 2024

SIXT USA, a subsidiary of Sixt SE – the global leader in premium mobility services – is continuing its robust U.S. expansion with a new car rental branch opening today at Salt Lake City International Airport (SLC) in Salt Lake City, Utah. Car rental reservations can be made now at SIXT.com or via the SIXT app. Open just in time for ski season, the new branch is located at 395 North Wright Brothers Drive, a quick five minute shuttle ride from the airport, and is SIXT's first branch in Utah. It offers a wide selection of premium rentals specifically chosen to cater to the needs of the market including high-end SUVs, as well as standard and luxury coupes and sedans that give travelers to the Salt Lake City region a wide selection of vehicles to meet specific needs and preferences. To celebrate the opening of its new SLC location, SIXT is partnering with The Hollywood Reporter (THR) as exclusive transportation provider to THR's Festival Studio at Park City during the Sundance Film Festival in Park City, Utah. Under the partnership, SIXT will have a presence in the THR Festival Studio to engage talent with the premium rental car experience that sets SIXT apart from typical rental car services. Tom Kennedy, President, SIXT USA & Canada: "As a major gateway to the Intermountain West region and with the world-class ski resorts of Deer Valley and Park City a mere 45-minute drive away, SLC is an important new location for SIXT. We are excited to bring our premium fleet and service to this dynamic and picturesque region and look forward to helping enable memorable moments for our customers by providing a premium car rental experience at an affordable price." The new SLC branch joins a growing list of recent branch openings across North America including other airport branches such as Raleigh-Durham, Jacksonville, Washington D.C. and several recent off-airport locations including Houston, Fort Worth, Toronto, Boston and Jersey City. SIXT will continue to expand in the U.S. and Canada with the opening of additional locations this year. In just a little over 10 years, the United States has become the most important growth market for SIXT. Today, SIXT operates more than 100 rental branches in 23 states, employs more than 1,700 team members, and now serves 44 of the most important airports in the U.S. In addition, by launching operations in Canada in 2022, SIXT is tapping into another billion-dollar market that also offers potential for synergies with its U.S. business.

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Business Travel, Airlines and Airports

interCaribbean Announces Upcoming Launch of Non-Stop Flights Between Bridgetown and Kingston

InterCaribbean Airways | January 08, 2024

In a significant development for Caribbean regional travel, interCaribbean Airways is excited to announce the upcoming launch of its new non-stop flight service connecting Bridgetown, Barbados, and Kingston, Jamaica. Scheduled to commence on February 6th, 2024, this service will mark a new chapter in the connectivity between these two major Caribbean destinations. Bridgetown, the Southern Caribbean hub for interCaribbean, will see flights to Kingston on Mondays, Wednesdays, and Fridays, with return flights on Tuesdays, Thursdays, and Saturdays. Operated by interCaribbean's CRJ700 Jet aircraft, this route will be the only non-stop service between Bridgetown and Kingston. "We are proud to introduce this non-stop service, which is a direct response to the growing need for improved travel connectivity in the Caribbean," said Trevor Sadler, CEO of interCaribbean. "This new route is set to enhance both business travel and tourism, bringing these two vibrant cities closer." This new service also introduces convenient one-stop connections for passengers traveling from southern destinations such as Grenada, St Lucia, St Vincent and the Grenadines, Dominica, Georgetown, Antigua, and Dominica, further expanding the reach and impact of the route. These connections will significantly enhance the travel experience for passengers, providing more efficient and streamlined travel options within the Caribbean. With the introduction of the Bridgetown-Kingston service, interCaribbean continues to expand its network, reinforcing its role as a key player in Caribbean aviation and contributing to stronger connections within the region.

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Travel Technology, Destination and Tourism, Commercial Travel

CheckMyBus and redBus partner in international markets to simplify Bus Travel experience

Business Wire | January 29, 2024

CheckMyBus, the world’s leading metasearch engine for intercity bus, and redBus, the world’s largest online bus ticketing platform, have announced their partnership for Southeast Asia and the LATAM markets. redBus offers online bus booking services in Singapore, Malaysia and Indonesia, as well as the LATAM markets of Peru and Colombia. With this partnership, redBus will provide comprehensive inventory and ease of online bus booking options for both domestic and international travellers through the CheckMyBus platform. Travellers can discover best bus trips on CheckMyBus, the world’s most comprehensive long-distance bus content platform with millions of connections across more than 90 countries. After the rebound of the travel industry, there has been a surge in both domestic and international travel. However, as a result of these changes, flights and other modes of private transportation have become more expensive, leaving budget-conscious travellers in search of cost-effective alternatives. Buses have consistently remained an affordable and budget-friendly option. Through this collaboration, CheckMyBus and redBus are committed to providing the best and most affordable bus booking experience for their users. In addition to domestic users, it is now much easier for international travellers to find the right buses to exciting destinations in South America and Southeast Asia having access to the largest bus inventory in these regions. Marc Hofmann, CEO of CheckMyBus, said: “Our mission is to make bus travel simple. By providing access to the extensive redBus inventory to our global audience, we are taking a significant step toward promoting bus travel in Southeast Asia and LATAM, making it more accessible. We are excited to contribute to the growth of the travel industry by assisting both domestic and international travellers in the region in collaboration with a strong partner like redBus.” Krishnan Ramaswami, Chief Business Officer - International Businesses, redBus, said: “Through this one partnership, we can offer extensive bus ticketing options to the international traveller. Global travellers can book a ticket & discover a range of services in Southeast Asian and Latin American markets as conveniently as locals. We expect this will improve our discoverability in newer markets and provide better accessibility to a larger customer base. We look forward to working with CheckMyBus to improve the ease & convenience of bus bookings.”

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