HotelPlanner | November 23, 2022
HotelPlanner, a global travel technology platform and hotel booking engine, announced a new service agreement with Roibos, one of the fastest-growing B2B hotel inventory marketplaces globally. HotelPlanner will deploy Roibos distribution channels to expand its hotel room offerings globally while improving real-time inventory efficiency.
“In today’s complex and fragmented hospitality market, we are always looking to improve efficiency and connectivity in the global marketplace of selling hotel room nights, Parnering with Roibos will help us to offer the best inventory at the best rates – at the speed of now. We look forward to expanding this partnership in the coming years.”
-Bas Lemmens, EMEA President, HotelPlanner.
The direct connection between HotelPlanner and Roibos will help Hotelplanner accelerate the go-to-market on direct contracting, as Roibos is the most cost-efficient way to grow direct hotel contracts. says Anna Igual, Chief Distribution Officer, Roibos. “Accompanying HotelPlanner on its worldwide expansion is the perfect way to expand our reach. It’s a win-win! We look forward to being an integral part of their growth strategy moving forward.
Roibos is a B2B hotel distribution marketplace where hoteliers and travel operators can connect directly, without intermediaries. This new generation platform helps to improve sales, margins, and distribution, while removing inefficient contracting and complex integrations that reduce profit margins on both ends. Roibos has developed an exclusive Technology Platform (100% in house development), eliminating many traditional inefficiencies, and focusing on what is important to our clients.
Roibos vision is to become the most relevant global marketplace for hoteliers and travel operators through reinforcing these three pillars: Innovation, Control and Profitability.
HotelPlanner is a leading travel technology company that combines proprietary artificial intelligence and a 24/7 gig economy-based reservations and customer service network, to quickly and seamlessly serve all traveller hotel & accommodation needs from a single platform.
HotelPlanner is one of the world’s top providers of individual, group and corporate travel bookings, specializing in unique “Closed User Group” discount rates. Founded in 2003, HotelPlanner has enduring partnerships with the world’s largest Online Travel Agencies, well-known hotel chains, individual hotels, online wedding providers, ancillary lodging providers, corporations, sports franchises, universities and government agencies.
DESTINATION AND TOURISM,INDUSTRY OUTLOOK
RedAwning | November 21, 2022
RedAwning, the only complete marketing, distribution, reservations and hospitality platform for property managers in North America, announced the acquisition of the business and client base of Lexicon Travel Technologies, the best performing channel manager in the US.
All of Lexicon’s clients and partners are being offered the opportunity to join RedAwning’s robust and comprehensive platform, expanding their distribution reach and benefiting from additional marketing and management services, while maintaining the foundation of great service that Lexicon has built.
“We are delighted to join forces with the impressive team at Lexicon and expand our platform to hundreds of new clients with thousands of properties,The transitions will be seamless for all of our new clients, as RedAwning already supports all of the same PMS platforms as Lexicon and all of the channels too, as well as many more for Lexicon clients to join.”
-Tim Choate, CEO of RedAwning.com.
After we made the decision to sell our business, we looked for a company that would create true synergies with our existing value proposition, said Joel Inman, CEO and Founder of Lexicon. As I got to know the RedAwning platform, I realized they have already solved many of the technical challenges Lexicon has been facing. RedAwning brings true technology and automation to channel management that delivers value through higher conversion with essentially zero manual work.
RedAwning’s comprehensive platform approach to channels vastly outperforms traditional channel management approaches due to RedAwning’s focus on what happens after connectivity to improve actual performance of property listings in each channel. From copy and policy optimization to revenue management to declined credit card handling and instant automatic publishing on all channels, RedAwning’s platform offers a more powerful and much more efficient model for property managers of all sizes to succeed everywhere guests shop for travel.
One of our exciting discoveries with the team at Lexicon is that RedAwning outperforms the bookings per client across thousands of listings on each channel by an average of 37% as compared to Lexicon’s strong clients doing all of the work themselves. We truly offer much more revenue for much less work, and this data is proof of our impact, said Tim Choate, CEO of RedAwning.com.
Most of Lexicon’s top clients have already agreed to join RedAwning in this transition and the company seeks to offer a seamless transition to more revenue with less work to all of the remaining clients, too.
RedAwning is the short-term rental industry’s only complete marketing, distribution, reservations, and hospitality platform. RedAwning presents one of the world's largest collections of vacation properties to guests wherever they shop for travel. With over 15,000 properties represented on behalf of thousands of independent and professional hosts, RedAwning covers virtually every leisure destination in North America, and includes a comprehensive layer of exclusive services and support with every stay. RedAwning is one of the largest single U.S. vacation rental suppliers to every major travel website, including Airbnb, Vrbo, Booking.com, Expedia, Homes & Villas by Marriott International, Google Travel, and many more. RedAwning also operates exclusive vacation property booking websites, including RedAwning.com for travelers, and RedAwning TravelPro, which enables 20,000 travel agents to book vacation properties.
RedAwning has been a leading innovator in the vacation rental industry since 2010, with a mission to redefine the customer journey for the benefit of guests, hosts, and property managers alike, and to drive innovative approaches that make the booking and staying experience at short term rental properties more consistent, easier, safer, and better for all.
TRAVEL TECHNOLOGY, DESTINATION AND TOURISM
Clinch and Sojern | October 12, 2022
Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the omnichannel campaign activation platform, today announced a new relationship with Sojern, a leading provider of digital marketing solutions for travel, to bring enhanced workflow automation and omnichannel dynamic creative optimization (DCO) capabilities to travel marketers.
Clinch's platform Flight Control streamlines the process of building, serving and measuring complex, data-driven campaigns across all channels, which compliments Sojern's multichannel travel marketing platform. Travel marketers leveraging Flight Control can now leverage Sojern's travel insights to enhance creative decisioning and optimization strategies. Sojern has spent 15 years collecting, aggregating and analyzing literally billions of travel intent signals like hotel and airline booking data from thousands of travel brands around the world. This data rich environment, called the Sojern Traveler Ecosystem, is the foundation of Sojern's intelligent travel marketing platform that delivers unrivaled traveler insight, multichannel scale and automated optimization—all in one place.
"With personal and professional travel back on the rise, it's an incredibly important time for travel marketers to start evaluating and investing in technologies that support both their current and future needs, Trends and traveler circumstances are constantly changing on a hyper-local level around the world, therefore the ability to personalize and auto-optimize campaigns to match both environmental and user-based situations is paramount for this sector."
-Charel MacIntosh, Head of Business Development and Partnerships at Clinch.
Finding new ways to better serve our clients is truly at the heart of Sojern culture," said Josh Beckwith, Managing Director, Global Strategic Accounts and Partnerships. "We're excited to work with Clinch to put powerful tools in the hands of travel marketers to drive real performance.
To learn more about how Sojern and Clinch work together, contact firstname.lastname@example.org.
Clinch is the recognized leader in omnichannel personalization, campaign management and ad serving. The company's AI-driven dynamic personalization technology delivers custom-tailored ad experiences at scale across all channels, driving best-in-class performance and consumer intelligence. Flight Control, Clinch's Omnichannel Campaign Activation Platform, enables agencies and brands to manage the entire campaign lifecycle, from strategy through activation and measurement, on a single data-driven, automated platform that makes them massively more efficient, and profitable. Clinch campaigns run across all digital channels including programmatic, Connected TV (CTV), social media, in-app, native and Digital Out of Home (DOOH).
Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multichannel marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travelers around the world.