Destination and Tourism

Leisure Demand Continues to Drive Hyatt’s Brand Growth in Europe

Hyatt Hotels Corporation announced that a Hyatt affiliate has entered into six new management and franchise agreements for hotels in Europe across The Unbound Collection by Hyatt, JdV by Hyatt, Hyatt Centric, and Hyatt Regency brands, further emphasizing a growing desire from travelers, World of Hyatt members, and owners for hotels that offer unique, differentiated experiences and foster genuine connections with people and cultures.

This announcement builds on Hyatt’s growth strategy to significantly expand its brand portfolio in Europe by the end of 2023 – the six new executed agreements are expected to increase Hyatt’s brand presence in France, Germany, Italy, Spain, and Switzerland. This is in addition to the recently announced planned acquisition of Apple Leisure Group (ALG), which is expected to expand Hyatt’s European brand footprint by 60 percent.

“The newly executed agreements highlight the positive strides we are making towards our growth strategy in Europe, and the new projects sit alongside a strong pipeline of Hyatt-branded hotels scheduled to open over the coming years,” said Felicity Black-Roberts, Hyatt’s vice president development, Europe. “Confidence in the hospitality sector remains high among investors, and we are delighted to collaborate with leading owners and operators who recognize the value and profitability of Hyatt’s entire brand portfolio, with an emphasis on Hyatt’s independent collections, including The Unbound Collection by Hyatt and JdV by Hyatt brands, and lifestyle brands, including Hyatt Centric. With these new deals, we are asserting our expertise in leisure destinations, reinforcing that Hyatt’s brands continue to resonate and cater to leisure travelers.”

The Unbound Collection by Hyatt
The Unbound Collection by Hyatt hotel in Crans-Montana, Switzerland


The luxurious boutique hotel Rhodania in the Swiss Alps is expected to join The Unbound Collection by Hyatt in 2023. The 41-room hotel is currently located right on the third tee of the famous Severiano Ballesteros golf course, approximately 4,900 feet (1,500 meters) above sea level in one of the most prestigious and well-established year-round mountain destinations in Switzerland.

ll Tornabuoni Hotel in Florence, Italy

A Hyatt affiliate has entered into a franchise agreement with AG Group for Il Tornabuoni Hotel in Florence, which will join The Unbound Collection by Hyatt brand. The luxury boutique 62-room hotel is expected to open in October 2021 and will be the first Hyatt-branded property in Florence.

JdV by Hyatt
The Tribune Hotel in Rome, Italy

The Tribune Hotel, which is expected to join the JdV by Hyatt brand, will mark a significant and long-awaited milestone in Hyatt’s growth strategy: the introduction of the Hyatt brand to Rome.

A JdV by Hyatt hotel in Bordeaux, France
Driving further momentum within Hyatt’s independent collections portfolio, the JdV by Hyatt brand is expected to debut its first hotel in Bordeaux, France, a city rich in architectural and cultural heritage with highlights including its famous harbor, Port de la Lune, a UNESCO World Heritage Site.

Hyatt Centric
Hyatt Centric Altstadt Hamburg in Hamburg, Germany


The Hyatt Centric brand will debut in Germany under a franchise agreement between a Hyatt affiliate and SV Hotel AG. Hyatt Centric Altstadt Hamburg will be located on Moenckebergstrasse, one of Hamburg’s most vibrant shopping streets. As a brand synonymous with adventure and being in the center of the action, the Hyatt Centric brand is a perfect addition to this vibrant location.

Hyatt Regency
Hyatt Regency Madrid Residences in Madrid, Spain


Hyatt Regency Hesperia Madrid will expand on its current hotel accommodations to include a residential component – Hyatt Regency Madrid Residences. With 22 premium apartments, the new complex will be located at Paseo de la Castellana, in the heart of the financial center of the capital and in close proximity to many international businesses, diplomatic offices and embassies.

Recent Hyatt hotel openings across Europe include:
  • Hyatt Place Ekaterinburg in Ekaterinburg, Russia
  • Hyatt Place London City East in London, United Kingdom
  • 7Pines Resort Ibiza, part of the Destination by Hyatt brand, in Ibiza, Spain
  • Hyatt Regency Zurich Airport The Circle in Zurich, Switzerland
  • Hôtel du Palais Biarritz, re-opened as part of The Unbound by Hyatt Collection brand, in Biarritz, France
  • Three Story Hotels in Sweden, which joined the JdV by Hyatt brand, including Story Hotel Riddargatan and Story Hotel Signalfabriken Stockholm and Story Hotel Studio Malmö in Malmö

About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company offering 20 premier brands. As of June 30, 2021, the Company's portfolio included more than 1,000 hotel and all-inclusive properties in 68 countries across six continents. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top employees, build relationships with guests and create value for shareholders.

About AG Group
AG Group is Italy’s first Italian-owned hospitality group capable of providing all aspects of demand for tourism in-house with boutique hotels, DMC/ tour operator & event management, hotel consultancy, culinary outlets and retirement homes.

Alboran Hotels and Hospitality
Alboran is an active owner of hotel properties with in-depth hotel knowledge and experience of all operating models. Founded in 2016, Alboran’s business concept stands for two main skills, real estate and hotel operations with a focus on sizeable hotels in key leisure and corporate destinations.

About SV Group
SV Hotel is part of the hospitality and hotel management group SV Group, headquartered in Dübendorf near Zurich. As a franchisee, SV Hotel operates hotels of the Marriott brands Courtyard, Residence Inn, Renaissance and Moxy in Switzerland and Germany.

About Hesperia Hotels & Resorts
Hesperia Hotels & Resorts is one of Spain’s leading hotel groups, with an established presence in urban and leisure destinations. It is one of the companies with the most experience and knowledge of the industry, having been in operation for more than 20 years

Spotlight

Spotlight

Related News

Travel Technology, Destination and Tourism, Commercial Travel

CheckMyBus and redBus partner in international markets to simplify Bus Travel experience

Business Wire | January 29, 2024

CheckMyBus, the world’s leading metasearch engine for intercity bus, and redBus, the world’s largest online bus ticketing platform, have announced their partnership for Southeast Asia and the LATAM markets. redBus offers online bus booking services in Singapore, Malaysia and Indonesia, as well as the LATAM markets of Peru and Colombia. With this partnership, redBus will provide comprehensive inventory and ease of online bus booking options for both domestic and international travellers through the CheckMyBus platform. Travellers can discover best bus trips on CheckMyBus, the world’s most comprehensive long-distance bus content platform with millions of connections across more than 90 countries. After the rebound of the travel industry, there has been a surge in both domestic and international travel. However, as a result of these changes, flights and other modes of private transportation have become more expensive, leaving budget-conscious travellers in search of cost-effective alternatives. Buses have consistently remained an affordable and budget-friendly option. Through this collaboration, CheckMyBus and redBus are committed to providing the best and most affordable bus booking experience for their users. In addition to domestic users, it is now much easier for international travellers to find the right buses to exciting destinations in South America and Southeast Asia having access to the largest bus inventory in these regions. Marc Hofmann, CEO of CheckMyBus, said: “Our mission is to make bus travel simple. By providing access to the extensive redBus inventory to our global audience, we are taking a significant step toward promoting bus travel in Southeast Asia and LATAM, making it more accessible. We are excited to contribute to the growth of the travel industry by assisting both domestic and international travellers in the region in collaboration with a strong partner like redBus.” Krishnan Ramaswami, Chief Business Officer - International Businesses, redBus, said: “Through this one partnership, we can offer extensive bus ticketing options to the international traveller. Global travellers can book a ticket & discover a range of services in Southeast Asian and Latin American markets as conveniently as locals. We expect this will improve our discoverability in newer markets and provide better accessibility to a larger customer base. We look forward to working with CheckMyBus to improve the ease & convenience of bus bookings.”

Read More

Hospitality Trends, Hospitality Management

My Place Hotels of America Opens My Place Hotels-Idaho Falls, ID

PR Newswire | January 25, 2024

My Place Hotels of America has officially opened My Place Hotels-Idaho Falls, ID, in Idaho Falls, ID. This marks the 70th open and operating My Place property nationally. Guard Hospitality manages the property, which is owned by MP Idaho Falls and was developed by Legacy Builders. The 64-key property is pet-friendly and offers many amenities, including complimentary high-speed Wi-Fi, onsite laundry, a grilling station, and a 24-hour grab-and-go store stocked with food, beverages, and other necessities. Each guestroom includes a full kitchen and coffee maker. The property sits just minutes from the heart of historic downtown Idaho Falls and is adjacent to the new Snake River Landing Development. Idaho Falls is the largest city East of Idaho's capital, with an estimated population of approximately 64,000 people. The city serves as the commercial, cultural, and healthcare hub for Eastern Idaho, Western Wyoming, and Southern Montana. Idaho Falls' location in the greater Bonneville County is often referred to as the "Gateway to Yellowstone Park" due to its proximity to one of the nation's most popular national parks and its own recreational activities. My Place Hotels-Idaho Falls is also the official hotel partner of the Idaho Falls Spud Kings, one of the newest franchises in the United States Premier Hockey League (USPHL)'s Tier 3 Mountain Division, and is minutes from Mountain America Center, where the Spud Kings play. "We were very excited to see My Place Hotels-Idaho Falls officially open its doors at the end of 2023," stated Ryan Rivett, co-founder and CEO of My Place Hotels. "This property boasts an incredible location, and we are confident that our robust offerings will distinguish us in this dynamic market. As we look forward to additional openings in 2024, we are eager to leverage our momentum to expand our presence with a focus on strategic growth."

Read More

Hospitality Trends, Hospitality Management

Auberge Resorts Collection Announces Strategic Partnership with Bdt & Msd Partners

PR Newswire | February 02, 2024

The Friedkin Group announced today that the company has entered into a strategic partnership with BDT & MSD Partners ("BDT & MSD"), a merchant bank built to serve the distinct needs of business owners and strategic, long-term investors. BDT & MSD, through its affiliated hospitality investment vehicle, will make a minority investment in Auberge Resorts Collection, the manager of the award-winning portfolio of luxury hotels, resorts, residences and private clubs set in some of the world's most desirable locations. In addition, BDT & MSD's hospitality vehicle intends to invest significant capital towards acquiring and developing luxury hotel and residential assets that will be branded and managed by Auberge Resorts Collection. The partnership reflects BDT & MSD's belief in Auberge Resorts Collection's unique brand positioning and focus on creating one-of-a-kind luxury hospitality experiences. The investment will support Auberge's continued strategic growth in the Americas, Europe and beyond, with a focus on gateway urban markets and high-profile experiential destinations. "This partnership further solidifies Auberge Resorts Collection's position as the leading name in boutique luxury hospitality and marks a new and exciting era for our world-class portfolio," said Dan Friedkin, chairman of Auberge Resorts Collection and chairman and CEO of The Friedkin Group. "BDT & MSD's differentiated, long-term capital and expertise in luxury hospitality investments makes them a perfect strategic partner and will allow us to further grow the strength of the Auberge brand." "Auberge is a world-class manager of distinctive luxury hotel properties, with an exceptional track record of delivering curated guest experiences in the world's leading hospitality markets. We are excited to be a part of its future and look forward to partnering with Auberge's talented team to build on its differentiated strengths and accelerate further growth," said Coburn Packard, partner & head of real estate at BDT & MSD. Since becoming part of The Friedkin Group in 2013, Auberge Resorts Collection has grown into the leading name in boutique luxury hospitality, comprising 27 unparalleled properties across the U.S., Latin America and Europe, with a development pipeline of over a dozen hotels and two additional hotels planned to open in Florence and South Carolina this year. While each property is unique, all share a crafted approach to luxury and bring the essence of the location to life through one-of-a-kind design that reflects the destination, exceptional cuisine and dining experiences that attract both the local community and global traveler, innovative spas and wellness retreats and highly personalized service.

Read More