Louisville Tourism Launches Multiple Initiatives to Improve Racial and Minority Imbalances

Louisville Tourism | July 21, 2020

The Louisville Tourism marketing agency has announced several new initiatives to assess and improve racial and minority imbalances. The new and improved initiatives will build on Louisville Tourism’s existing strategy of curating the city’s cultural assets and add innovative programming that utilizes local attraction partners highlighting Muhammad Ali Tourism and the African American influence.
Louisville Tourism’s updated experiences were developed with the National Civil Rights Trail, Black Bourbon Society, Kentucky Department of Tourism and the African American Travel Conference.

Spotlight

The Power Of Tourism: Travel And Tourism Marketing Essentials. Define Your Target Audience. Identify the specific travelers and their interests that you want to target. Don’t try to be all things to all visitors. Make sure you clearly define who you want to reach.

Spotlight

The Power Of Tourism: Travel And Tourism Marketing Essentials. Define Your Target Audience. Identify the specific travelers and their interests that you want to target. Don’t try to be all things to all visitors. Make sure you clearly define who you want to reach.

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