DESTINATION AND TOURISM, HOSPITALITY TRENDS
NEOM | October 18, 2022
Hotel Development, the NEOM division responsible for building a future-centric hospitality ecosystem in the northwest corner of Saudi Arabia, has signed its inaugural hotel partner, Ennismore.
With a blank canvas and no legacy infrastructure, Hotel Development will capitalize on the region's potential to establish a new era for the industry – one of imagination and a sense of duty to guide and inform how humanity engages with our world. The division will also support NEOM's bold ambitions to attract more than five million visitors by 2030.The agreement signed with Ennismore, the world's fastest-growing lifestyle hospitality company, corresponds with Hotel Development's main goal of establishing global partnerships. The inaugural tie-up will see two of Ennismore's iconic brands – 25hours Hotels and Morgans Originals – open properties in TROJENA, NEOM's mountain tourism destination that features a ski village.
"Hotel Development aims to accelerate human progress by redefining how we travel, stay, and live. Our partnership with Ennismore echoes our mission to pioneer in the space of experiential hospitality in a way that shapes the future of hotels in the Kingdom and beyond. With a shared passion for developing differentiated and imaginative hospitality concepts, we look forward to seeing this relationship – and others like it – flourish."
-Chris Newman, Executive Director, Hotel Development at NEOM
Philip Gullett, Executive Director and Region Head, TROJENA, said: The mountains of TROJENA are set to become one of the most awe-inspiring destinations the world over. Both 25hours Hotels and Morgans Originals are ideal brands for TROJENA as we look to deliver extraordinary experiences for residents and visitors seeking luxury, adventure, entertainment, livability, and escape from the status quo.
"25hours Hotels and Morgans Originals are lifestyle brands rooted in creativity, bringing design-focused spaces and authentic culinary experiences, creating deep connections with our guests. As we grow globally, we are excited for our brands to open in TROJENA, a unique setting, which will attract both local and international visitors."
-Gaurav Bhushan, Co-CEO of Ennismore
The 25hours team, together with founder Christoph Hoffmann and Berlin's Studio Aisslinger are working on a bespoke story and design concept for TROJENA. The narrative is inspired by the futuristic architecture of the building and will include nods to science-fiction movies as well as to the alpine heritage of the brand. The 25hours Hotel will have an in-house cinema, a farm-to-table restaurant, a bike workshop with co-working, as well as a rooftop restaurant with pool.
The Morgans Originals hotel will be designed to transport guests from the surreal and natural landscapes of TROJENA, into a world rooted in the iconic cultural legacy of the brand. The hotel will feature four world-class dining outlets and a 2,000-meter destination spa and bathhouse, in addition to an architecturally significant ski slope roof and rooftop pool bar overlooking the dramatic TROJENA mountains. The hotel will also feature an eight-story vertical core with microclimates and immersive art experiences that will showcase the individuality of the brand.
Early enabling construction works have already commenced in TROJENA, with the main construction work on the ski village due to begin at the end of 2022. In addition to hospitality, the village includes residential components centered around a public plaza, as well as high- end retail and dining experiences. The sides of the mountain extend onto the roof of the village, creating a stunning ski slope skyline that can be activated year-round through various adventure sports facilities.
Tasked with driving the establishment of a world-class tourism sector, Hotel Development aims to serve the diversification goals of Saudi Vision 2030. In addition to forming strategic partnerships, the division will work alongside tourism sector partners on nurturing ambitious talent and proud Saudi ambassadors who will form the bedrock of the industry. Championing a culture of diversity and expertise, the division aims to build an ambitious workforce empowered to ideate boldly and reimagine hospitality from the ground up.
NEOM is an accelerator of human progress and a vision of what a new future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this new future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses and reinventing environmental conservation. NEOM will include hyperconnected, cognitive cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations. As a hub for innovation, entrepreneurs, business leaders and companies will come to research, incubate, and commercialize new technologies and enterprises in groundbreaking ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity. For further information email media@NEOM.com or visit www.NEOM.com and www.NEOM.com/en-us/newsroom.
Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. It curates and manages unique properties and experiences in some of the most exciting destinations worldwide. Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021 to create a new autonomous entity, with Accor holding a majority shareholding. Creating the world's fastest-growing lifestyle hospitality company, it brings together Ennismore's know-how in building brands with creative storytelling, design, and authentic experiences, with Accor's wealth of knowledge in delivering scale, network growth and distribution. Under the leadership of Sharan Pasricha, Founder & Co-CEO, and Gaurav Bhushan, Co- CEO, Ennismore comprises 14 brands - with 101 operating properties and further 137 in the pipeline - and a collection of over 150 culturally relevant and diverse restaurants and nightlife destinations. Ennismore puts innovation at the center of everything it does, with four dedicated in-house specialist studios, which obsess every guest touchpoint including Carte Blanched – a fully integrated F&B concept platform; a creative studio of interior and graphic designers; a digital product and tech innovation lab, and a partnerships and collaborations division. Ennismore has been included in Fast Company's World's Most Innovative Companies lists in 2020 and 2021; ranked #29 in FT1000: Europe's Fastest-Growing Companies; and is part of FT Future 100 - the UK's fastest-growing businesses that are shaping the future of their sector. The Ennismore brands: 21c Museum Hotel, 25hours Hotels, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From.
TRAVEL TECHNOLOGY, DESTINATION AND TOURISM
Amadeus | September 16, 2022
Uplift, the leading enterprise Buy Now Pay Later (BNPL) solution serving the world's top travel brands is partnering with Amadeus for U.S. and Canadian customers.According to research with travelers, 68% would spend more on travel if BNPL options were available. Travel remains a big-ticket item for consumers and especially so when planning a family or long-haul trip. Buy Now Pay Later (BNPL) options have emerged over recent years as a way to spread the cost of a purchase across several monthly payments, delivering additional flexibility for travelers. That's why Amadeus is partnering with travel specialist, Uplift, to bring BNPL services to its popular Amadeus Xchange Payment Platform (XPP), as part of a multi-provider BNPL ecosystem dedicated to travel.
XPP is used by hundreds of airlines and travel companies to power every aspect of their payments, from fraud prevention to payment acceptance. Now, airlines, travel agencies and hotels can easily add BNPL options to their sales channels via a single connection to Amadeus – making 'Uplift' BNPL options more easily available to travelers across the industry. Travelers can choose to pay for travel in a series of installments over six, nine or twelve months.
Already common to the retail sector, BNPL is particularly well suited to the travel industry due to the common requirement for upfront payments at the time of booking. Amadeus research with more than 5,000 travelers suggests 68% would spend more on travel if BNPL options were available, with 49% confirming they would be more likely to buy airline ancillary services.
Beatrice Bouju, Head of Partnerships, Payments, Amadeus said: The growth of BNPL across all sectors has been remarkable and the message from travelers is clear – they want the choice to pay for the trip in installments. Such payment options will help travel's recovery by facilitating pent-up demand for higher value holidays as travel restrictions are lifted.
She continued: Our vision for the Amadeus Xchange Payment Platform is a one-stop-shop for travel companies to access the latest in fintech innovation, so adding BNPL services from two travel specialists to the mix was an easy choice.
"Travelers increasingly prefer the option to pay for a trip in installments, over two thirds of Uplift users chose BNPL because it reduces financial stress to pay over time versus all at once. BNPL has become a standard payment method across travel. Now, travel providers that rely on the Amadeus Xchange Payment Platform can add Uplift's flexible payments quickly and simply, immediately benefiting from stronger customer loyalty and increased bookings."
-Tom Botts, Chief Commercial Officer, Uplift
Amadeus XPP helps travel companies access the latest fintech innovations to improve the payment experience for travelers.
Travel powers progress. Amadeus powers travel. Amadeus' solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways. We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries. We are one company, with a global mindset and a local presence wherever our customers need us. Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys. Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company is also part of the EuroStoxx50 and has been recognized by the Dow Jones Sustainability Index for the last eight years. To find out more about Amadeus, visit www.amadeus.com.
Uplift is the leading Buy Now, Pay Later solution that empowers people to get more out of life, one thoughtful purchase at a time. Serving the world's top enterprise level travel brands, Uplift's complete range of flexible payment options drive higher conversion and loyalty for partners, while giving customers a simple, surprise-free way to pay over time with no late fees or prepayment penalties. Uplift is currently available throughout the United States and Canada. To learn more, visit Uplift.com.
DESTINATION AND TOURISM,INDUSTRY OUTLOOK
RedAwning | November 21, 2022
RedAwning, the only complete marketing, distribution, reservations and hospitality platform for property managers in North America, announced the acquisition of the business and client base of Lexicon Travel Technologies, the best performing channel manager in the US.
All of Lexicon’s clients and partners are being offered the opportunity to join RedAwning’s robust and comprehensive platform, expanding their distribution reach and benefiting from additional marketing and management services, while maintaining the foundation of great service that Lexicon has built.
“We are delighted to join forces with the impressive team at Lexicon and expand our platform to hundreds of new clients with thousands of properties,The transitions will be seamless for all of our new clients, as RedAwning already supports all of the same PMS platforms as Lexicon and all of the channels too, as well as many more for Lexicon clients to join.”
-Tim Choate, CEO of RedAwning.com.
After we made the decision to sell our business, we looked for a company that would create true synergies with our existing value proposition, said Joel Inman, CEO and Founder of Lexicon. As I got to know the RedAwning platform, I realized they have already solved many of the technical challenges Lexicon has been facing. RedAwning brings true technology and automation to channel management that delivers value through higher conversion with essentially zero manual work.
RedAwning’s comprehensive platform approach to channels vastly outperforms traditional channel management approaches due to RedAwning’s focus on what happens after connectivity to improve actual performance of property listings in each channel. From copy and policy optimization to revenue management to declined credit card handling and instant automatic publishing on all channels, RedAwning’s platform offers a more powerful and much more efficient model for property managers of all sizes to succeed everywhere guests shop for travel.
One of our exciting discoveries with the team at Lexicon is that RedAwning outperforms the bookings per client across thousands of listings on each channel by an average of 37% as compared to Lexicon’s strong clients doing all of the work themselves. We truly offer much more revenue for much less work, and this data is proof of our impact, said Tim Choate, CEO of RedAwning.com.
Most of Lexicon’s top clients have already agreed to join RedAwning in this transition and the company seeks to offer a seamless transition to more revenue with less work to all of the remaining clients, too.
RedAwning is the short-term rental industry’s only complete marketing, distribution, reservations, and hospitality platform. RedAwning presents one of the world's largest collections of vacation properties to guests wherever they shop for travel. With over 15,000 properties represented on behalf of thousands of independent and professional hosts, RedAwning covers virtually every leisure destination in North America, and includes a comprehensive layer of exclusive services and support with every stay. RedAwning is one of the largest single U.S. vacation rental suppliers to every major travel website, including Airbnb, Vrbo, Booking.com, Expedia, Homes & Villas by Marriott International, Google Travel, and many more. RedAwning also operates exclusive vacation property booking websites, including RedAwning.com for travelers, and RedAwning TravelPro, which enables 20,000 travel agents to book vacation properties.
RedAwning has been a leading innovator in the vacation rental industry since 2010, with a mission to redefine the customer journey for the benefit of guests, hosts, and property managers alike, and to drive innovative approaches that make the booking and staying experience at short term rental properties more consistent, easier, safer, and better for all.