McKinsey & Company Study Observes Travel Booking Burst After Restrictions Lift

McKinsey & Company | July 30, 2020

McKinsey & Company Study Observes Travel Booking Burst After Restrictions Lift
Dramatic changes in consumer behavior during the coronavirus pandemic have been hurting companies’ profits and sales. One of the most troublesome new consumer behaviors is engaging in short bursts of booking travel online. McKinsey & Company has been studying travel search and booking data to detect patterns. The consultancy believes that nimble suppliers and resellers will gain if they adopt more nimble marketing and pricing strategies to cope with the new realities.

Spotlight

Many travelers tell us that the air travel industry feels vast and complicated; that it’s hard to feel informed, let alone empowered about making the right choice when navigating the open skies.

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DESTINATION AND TOURISM

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COMMERCIAL TRAVEL

Brightspot Launches Travel Boutique - Curated Catalog of Individual Incentive Trip Packages

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Avoya Travel Pivots to Online Platform for 2020 Avoya Conference

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Spotlight

Many travelers tell us that the air travel industry feels vast and complicated; that it’s hard to feel informed, let alone empowered about making the right choice when navigating the open skies.