MMGY Partners With Expedia, Sojern and ADARA to Inspire Travelers

MMGY Global's integrated marketing agency, MMGY, has joined forces with Expedia Group Media Solutions, Sojern and ADARA to create a unifying campaign that reminds American travelers of the real power of travel.
The new digital campaign, “Where Can Travel Take You,” is designed to inspire people to travel again and is slated to run through July.

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OneTravel by Fareportal Delivers Veteran's Day Travel Inspiration

Fareportal | November 08, 2023

Fareportal, featuring brands such as CheapOair and OneTravel, delivers online travel solutions focusing on global bookings through OneTravel. OneTravel's 'Going Places' blog suggests paying tribute to veterans by visiting parks, memorials, and museums on Veteran's Day. Veteran’s Day has undergone historical changes in its name and date, from its origins as Armistice Day to the fourth Monday in October and then its restoration to November 11. On the occasion of Veteran's Day, Fareportal's travel agency, OneTravel, is offering valuable insights for those seeking to commemorate this significant day and pay tribute to the individuals who have served in the armed forces. According to an article published by OneTravel's 'Going Places' blog site, there are several ways to observe Veteran's Day following its spirit, which include visiting various parks, memorials, and museums dedicated to honoring veterans. These locations encompass Patriots Point Naval and Maritime Museum in Mount Pleasant (South Carolina), Gettysburg National Military Park in Gettysburg (Pennsylvania), Navajo Nation Veterans Memorial Park in Window Rock (Arizona), National Veterans Art Museum in Chicago (Illinois), Liberty Memorial in Kansas City (Missouri), Vietnam Veterans Memorial in Washington, D.C., and Arlington National Cemetery in Arlington (Virginia). Werner Kunz-Cho, Chief Executive Officer of Fareportal, stated, "At Fareportal, travel is our mission. We feel it is our responsibility to provide readers with useful information to aid in their travel choices." [Source – Fareportal] Furthermore, he emphasized that the 'Going Places' article offers excellent recommendations for destinations that align perfectly with the spirit of Veteran's Day, and whether one chooses to travel by air or road, there is an encouragement for all to explore these captivating destinations. The history of this observance is intriguing, encompassing its original name and the date on which it was observed. Initially established as Armistice Day shortly after the conclusion of the First World War, the holiday's appellation underwent an official transformation to Veteran's Day in 1954. Subsequently, in 1968, Congress passed the Uniform Monday Holiday Act, primarily aimed at creating three-day weekends for federal employees while stimulating travel and tourism. This legislative action resulted in the moving of the observance of Veteran's Day to the fourth Monday in October. The American populace exhibited a mixed response to this alteration of the date. In 1978, President Gerald Ford decided to reinstate the observation of Veteran's Day to its original date, November 11. This year, since it's a Saturday, Veteran's Day will be observed on the preceding Friday. Fareportal, a company hosting consumer travel brands like CheapOair and OneTravel, facilitates customer bookings through various platforms, including online and mobile applications, and provides airline partners with access to a broad customer base for booking international and domestic flights, hotels, and additional services. OneTravel, a part of the Fareportal family, is globally recognized for delivering comprehensive travel solutions to meet diverse traveler needs. With OneTravel, customers can find budget-friendly flight options, including business and first-class fares, make reservations for hotels and car rentals, and plan vacations to top global destinations.

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Travel Technology, Hospitality Management

Virgin Voyages Close $550M Fundraise Led by Ares Management

Virgin Voyages | September 08, 2023

Virgin Voyages announced a $550 million funding round led by Ares Management for global expansion. Founder Tom McAlpin transitions to Chairman of the Board, while Nirmal Saverimuttu takes over as CEO, bringing extensive experience from Virgin Voyages' early days. Virgin Voyages looks forward to continued success and collaboration with investors, including Ares Management, to drive future growth and innovation. Virgin Voyages, the award-winning cruise brand backed by Richard Branson's Virgin Group, has announced the completion of a $550 million fundraise led by Ares Management's Private Equity Group. This funding, including contributions from existing investors such as Virgin Group and Bain Capital, is poised to propel Virgin Voyages into international markets while enhancing the overall customer experience. Partner and Co-Portfolio Manager of Special Opportunities in the Ares Private Equity Group, Aaron Rosen, remarked, With this new investment alongside our partners at Virgin Group and Bain Capital, we believe the company is on strong footing to capitalize on its differentiated product and value proposition in the growing cruise industry. [Source - Cision PR Newswire] Established as a leading player in the industry, Virgin Voyages has swiftly gained recognition and accolades with a fleet serving various destinations and recent wins like topping the mega-ship category in Travel + Leisure's 2023 World's Best Awards and sweeping all five cruise categories in the 2023 Cruise Critic Cruisers' Choice Awards. Alongside this development, Tom McAlpin, the founding CEO, is transitioning to the role of Chairman of the Board. Nirmal Saverimuttu is taking the reins as the new Chief Executive Officer, having formerly served as President and Chief Experience Officer. In addition, Nirmal Saverimuttu has been a foundational figure at Virgin Voyages since 2014, when he joined as Chief Commercial Officer after securing initial investments from the Virgin Group. His role expanded in 2021 to President and Chief Experience Officer, making him well-prepared to guide the brand into its next phase of growth and innovation. Nirmal Saverimuttu, CEO of Virgin Voyages, said, I want to send our deepest thanks, on behalf of all our Crew and the Board, to Tom for his leadership and passion for the business. We are so grateful for all he has done and are thrilled to continue to partner with him as our Chairman. [Source – Cision PR Newswire] Virgin Voyages is a trusted brand due to its crew's dedication and passion for offering remarkable experiences for its guests. Nirmal also expressed his anticipation of collaborating with the Ares team and Virgin Voyages' current investors to execute growth and expansion plans as the company contemplates its promising future.

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Travel Technology, Hospitality Management

Hilton Ignites Premium Economy Category and Welcomes First Spark by Hilton Hotel

Business Wire | October 16, 2023

Hilton celebrated the grand opening of Spark by Hilton Mystic Groton, solidifying the company’s foray into the premium economy segment. With more than 400 opportunities in various stages of development, the first-ever Spark by Hilton made its debut just eight months after Hilton announced the new, conversion-only brand in January of this year. Located less than half a mile from I-95, Spark by Hilton Mystic Groton is nestled in the historic maritime town of Mystic, Connecticut, with iconic landmarks including The Mystic Aquarium, Mystic Seaport Museum, Olde Mistick Village and the Mystic Bascule Drawbridge nearby. The hotel is also less than two miles away from local shops and restaurants in Mystic’s quaint downtown. “In partnership with Distinctive Hospitality Group, we are thrilled to welcome guests into the very first Spark by Hilton. This breakthrough premium economy brand builds on Hilton’s continued work to develop new brands and provide a hotel for every traveler and every stay occasion,” said Matt Schuyler, chief brand officer, Hilton. “Spark is our fastest announcement-to-market brand in Hilton’s history, and we are excited to grow our portfolio of world-class brands with many more Sparks on the horizon.” Spark by Hilton Mystic Groton features 120 comfortable and relaxing guest rooms and a seasonal outdoor pool. Other signature elements of Spark by Hilton hotels include: A 24-hour retail market and a simple, complimentary breakfast, featuring premium coffee, juice and a signature bagel bar with spreads. Public space with multi-functional seating from communal tables to rocking chairs, offering plenty of options for guests to enjoy breakfast, socialize or work throughout the day. Guest rooms outfitted with practical amenities, including simple, streamlined furniture, an open closet, an in-room refrigerator, a multi-purpose work surface and a bright bathroom. Simple, inspired design with splashes of color, vibrant exterior statement walls and energizing artwork. “At Spark by Hilton, our approach to hospitality is all about ensuring that every traveler can enjoy exceptional quality without sacrificing affordability,” said Alissa Klees, brand leader, Spark by Hilton. “As we celebrate the opening of our inaugural Spark in Mystic, it marks the start of a journey to reshape travel and disrupt the premium economy segment while expanding our customer and owner base.” The grand opening of Spark by Hilton Mystic Groton was celebrated today with a ribbon-cutting ceremony and remarks from Matt Schuyler, chief brand officer, Hilton; Alissa Klees, brand leader, Spark by Hilton; and Lou Carrier, president, Distinctive Hospitality Group. Photos from the grand opening event can be found here. “Needless to say, we’re thrilled with being the first Spark by Hilton to be opened,” said Lou Carrier, president, Distinctive Hospitality Group. “We’re extremely confident the Mystic/Eastern Connecticut marketplace will present the diversified business drivers to allow our 120-room hotel to flourish. Additionally, we are already seeing an incredible mix of Hilton Honors members giving trial to the new brand as well as never before Hilton Honors members signing up to join the loyalty program. Hilton is clearly redefining the economy segment with Spark!” Spark by Hilton Mystic Groton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. About Spark by Hilton The newest addition to the Hilton portfolio, Spark by Hilton is a premium economy hotel brand at the intersection of value and consistency. Spark by Hilton provides a reliable and comfortable stay with friendly service for every guest, all at an accessible price. Spark by Hilton hotels provide a welcoming sense of arrival with colorful accent walls and inspiring artwork. The public spaces provide multi-functional seating, from communal tables to rocking chairs, and guest rooms are comfortable and relaxing with simple, streamlined furniture. In the morning, travelers can enjoy a complimentary signature bagel bar and premium coffee.

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