COMMERCIAL TRAVEL,AIRLINES AND AIRPORTS
JetBlue | December 08, 2022
JetBlue (NASDAQ: JBLU) announced a new TrueBlue® loyalty program that offers new perks and more choices as an increasing number of customers look to JetBlue as a trusted source for travel beyond just flights. The new program maintains most of TrueBlue’s signature perks that customers have come to love while also allowing TrueBlue members new opportunities to earn perks and status along the way. The more ways customers interact with JetBlue, the more perks they can earn.
From JetBlue Vacations hotel and cruise packages, to cars, stays and activities from Paisly, to many JetBlue flight extras and add-ons, and purchases on all JetBlue credit cards, everyone from infrequent travelers to road warriors can find ways to earn and redeem in JetBlue’s loyalty program.Our loyalty program must serve the needs of the JetBlue customer today, many of whom look to us as more than just a way to get from point A to point B, said Robin Hayes, chief executive officer, JetBlue. Customers have come to love our unique combination of low fares and high-quality service, and now turn to us for more than just a flight. We are evolving our loyalty strategy to deliver even more value for customers across our entire suite of travel products and partnerships, including those who take advantage of our strategic partnership with American Airlines.
We’re rolling out a bigger, better, bluer TrueBlue program this spring that’s designed to meet the needs – and exceed the expectations – of more customers, whether they travel once a week, or just once in a while,said Jayne O’Brien, head of marketing and loyalty, JetBlue. No two travelers are alike, which is why we’ve redesigned TrueBlue to let customers customize their perks as they soar toward Mosaic status, choosing the ones that are most valuable to them along the way.
“We know our customers are booking more than just flights with JetBlue, so we are excited to have a program where travelers are rewarded throughout all aspects of their travel journey, There are so many opportunities for our customers to enjoy the signature JetBlue experience through flights, hotels, cruises, vacation packages, car rentals and more,”
-Andres Barry, president, JetBlue Travel Products.
TrueBlue will offer more value, new choices and unique personalization through a variety of all-new program aspects, including:
Tiles become the new way to track and measure progress toward Mosaic status JetBlue’s most loyal group of travelers.
Customizable Perks You Pick, available to more TrueBlue members without Mosaic status, will reward more travelers sooner.
Multiple levels of Mosaic, each with Mosaic Signature Perks and Perks You Pick, bring expanded perks to JetBlue’s most loyal customers.
Combined spend counts with all JetBlue credit cards. Add up JetBlue travel spend and any JetBlue credit card spend to unlock perks.
New JetBlue credit card enhancements on select cards bring new perks to cardholders.
The new TrueBlue will still carry over many of the perks customers know and love:
All TrueBlue members will continue to earn TrueBlue points on JetBlue and eligible American Airlines flights, and can redeem those points for award travel on JetBlue, including any seat at any time, with no blackout dates or expiration dates.
TrueBlue points will never expire.
Use Cash + Points to pay for JetBlue flights and JetBlue Vacations packages.
Pool points with family and friends.
Earn 2X points on jetblue.com or the JetBlue app.
Select reciprocal loyalty benefits for Mosaic members traveling on American Airlines.
The new program is set to go live in spring 2023 and will make TrueBlue more rewarding than ever before in its 20-year history.
Perks You Pick for TrueBlue Members
The new TrueBlue program is designed to ensure that all TrueBlue members have the opportunity to get rewarded, even before achieving Mosaic status. For the first time ever, travelers can start earning and enjoying perks before earning Mosaic status. TrueBlue members can customize their experience with Perks You Pick, choosing their first perk with just 10 tiles, then add more perks when they reach 20, 30 and 40 tiles. For every 10 tiles TrueBlue members earn, until they reach 50, they will get to choose a new perk from the following:
Get settled sooner with Group B boarding (excluding Blue Basic fares).
Access an expedited lane to security at dozens of airports where available.
First beer, wine or liquor is free each flight (21+).
JetBlue Vacations® bonus.
2X points bonus on a JetBlue Vacations package (one-time use).(a)
Boost your TrueBlue balance with 5,000 bonus points.
These perks will allow even occasional travelers to enjoy an elevated travel experience when flying on JetBlue. Once a customer earns 50 tiles, they reach Mosaic 1 status, receive all TrueBlue Perks You Pick and are set up to qualify for even more perks within new Mosaic levels.(b)
New Mosaic Levels
As part of the reimagined TrueBlue program, JetBlue is also meaningfully enhancing the Mosaic program to include four distinct Mosaic levels, each featuring a Mosaic Signature Perk. Each Mosaic level has a set of distinct benefits plus, customers are entitled to pick a Mosaic Signature Perk.
Mosaic Signature Perks:
Mosaic 1 – 50 tiles:
First two Checked Bags Free.
Beer, Wine & Liquor.
Even More® Space at Check-In.
Dedicated Support Line and Priority Chat Assistance.
Complimentary Upgrades on Heathrow Express.
Mosaic 2 – 100 tiles: Even More Space
Up to 7” more legroom at no extra charge during booking (pending availability).
Mosaic 3 – 150 tiles: Move to Mint®
Four Move to Mint certificates that enable complimentary upgrades from core to any Mint seat.
Number of certificates required to upgrade varies.
Mosaic 4 – 250 tiles: Move to Mint Again + BLADE Airport helicopter transfers
Two additional Move to Mint certificates.
Credits that can be redeemed for four complimentary seats on BLADE Airport helicopter transfers between Manhattan and JFK or EWR.
Additionally, each time a member qualifies for a new level of Mosaic, they’ll also be able to select one new perk from the Mosaic Perks You Pick menu.
Mosiac Perks You Pick:
FoundersCard Blue Membership
Enjoy 150+ premium travel, business, and lifestyle benefits—created exclusively for Mosaic members.
Pet Fee Waiver
Jet with your pet (cat or small dog) at no extra charge ($125 value per flight).
$99 Statement Credit on Select JetBlue Cards
$99 one-time statement credit for JetBlue Plus or Business Card.(c)
Get or gift a 20-tile boost to get to the next level faster.
Boost your TrueBlue balance with 15,000 bonus points.
Mint Suite Priority (arriving later in 2023)
Priority access to Mint Suite selection on select aircraft (pending availability). Excludes Mint Studio™.
Tiles are the new and easy way to track progress toward status, while earning perks at key milestones along the way. Intrepid travelers and casual fliers alike will be eligible for perks sooner than ever before and even if they haven’t yet achieved Mosaic status. While still earning valuable points that can be redeemed for award travel, TrueBlue members will also earn tiles based on their combination of travel spend and credit card spend, not just one or the other.
One tile is awarded for every $100 in qualifying spend on more of the ways a customer can JetBlue.(d) Hotel rooms and resorts. Cars and cruises. Activities and extras. Travelers will be able to rack up rewards with JetBlue Vacations, Paisly by JetBlue, JetBlue fees, JetBlue add-ons and American Airlines-operated flights. Additionally, one tile is awarded for every $1,000 in qualifying spend on all JetBlue credit cards.
JetBlue and Barclays Credit Card Enhancements
This spring, JetBlue is also introducing enhancements to select Barclays JetBlue credit cards. JetBlue Plus Card members can enjoy Points Payback, allowing them to redeem points to pay themselves back from purchases of $25 or greater, up to a maximum of $1,000 annually. Points redeemed for purchases will appear as a statement credit toward their account balance. In addition, JetBlue Business Card members can enjoy early Group A boarding on JetBlue-operated flights.
The Transition to the New TrueBlue
In spring 2023, Mosaic-Qualifying points and segments will be retired and TrueBlue members will see how many tiles they have based on how much they’ve already spent in 2023. Any member eligible for Perks You Pick will have the opportunity to select them based on their in-progress 2023 tile count.
Mosaic members will be assigned a Mosaic level based on how much they spent in 2022 or how much they spent in 2023, whichever is greater. They’ll immediately begin enjoying the Mosaic Signature Perks of each level and will have the opportunity to select Mosaic Perks You Pick associated with that level. For more information about JetBlue’s new TrueBlue program, visit: jetblue.com/newtrueblue.
JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, Caribbean, Canada and United Kingdom. For more information and the best fares, visit jetblue.com.
Qualifying travel spend excludes government taxes and fees and travel insurance. All net purchases are qualifying credit card spend. See TrueBlue Terms & Conditions and applicable cardmember agreement.
Members selecting the JetBlue Vacations Bonus perk will earn this benefit on the 6 TrueBlue points per eligible dollar spent on airfare and 1 TrueBlue point per eligible dollar spent on hotels, car rentals, cruises, and transfers calculated based on the member’s individual proportionate share, as determined by JetBlue, of a JetBlue Vacations package booking; members selecting this perk will not earn the bonus on any other individual travelers’ portions of the booking. Points bonus does not apply to the Mosaic bonus, any credit card bonus, or any additional bundled points or promotional points. See terms and conditions.
Any TrueBlue Perks You Pick that are not selected by the member as they accumulate tiles will automatically be granted upon reaching any level of Mosaic status, but the 5,000 bonus points and the JetBlue Vacations Bonus will not be available to Mosaics who earned status in 2022 for 2023. If a Mosaic qualifies for 2024 and beyond, they are eligible to receive these perks.
The $99 Statement Credit on Select JetBlue Cards is available to Barclays JetBlue Plus World Elite Mastercard® and JetBlue Business Mastercard® cardmembers only. You will be eligible to select this benefit after reaching Mosaic 1 status. The benefit can only be redeemed once per Mosaic qualifying year. If you product trade from Barclays JetBlue Plus Card to the Barclays JetBlue Card, you will no longer be eligible for this benefit. The statement credit will appear 2-4 weeks after you select the benefit. Your Card Account will not be eligible to receive the statement credit if it is closed or in default under your Cardmember Agreement at the time of fulfillment.
TRAVEL TECHNOLOGY, INDUSTRY OUTLOOK, HOSPITALITY TRENDS
Paysafe | October 21, 2022
Paysafe (NYSE: PSFE), a leading specialized payments platform, announced a new integrated payments partnership with HotelKey, a cloud-based software solution provider for the hospitality industry. Paysafe will seamlessly integrate with HotelKey’s software solutions to streamline payments for U.S. hotels across their front-desk, hospitality, retail, food and beverage, and other back-of-house operationsHotelKey’s software solutions are currently deployed across thousands of hotels in the U.S. and are designed to help individual properties and hotel chains, including independently-owned and franchised hotels, manage their end-to-end guest operations. Paysafe will support HotelKey’s mission to simplify hotel property management by establishing a centralized hub for payment processing to securely process in-person, card-present and card-not-present transactions across all designated sales channels.
The integration will provide properties using HotelKey’s simple, cloud-based software applications with the enhanced ability to offer frictionless online credit and debit card payments to hotel guests for transactions at the front-desk, in bars and restaurants, and for onsite events and catering services. This solution provides the flexibility for properties to process transactions through a secure payment gateway, including Freedom Pay, Elavon, or Shift 4 gateways, to maximize revenue and overall efficiency of payment acceptance while enabling more hotels, regardless of their size or scale of business, to meet U.S. and international travelers’ payment preferences.
HotelKey’s integration with Paysafe supports in-person, or card-present, transactions across all retail touchpoints a property can offer. As well as check-ins and on-property hospitality, payment processing for purchases made onsite at convenience stores, gift shops, spas, salons, restaurants, bars, and other recreational services, will all be supported.
In addition to processing guest-related transactions, Paysafe will integrate with HotelKey’s back-of-house-focused app to streamline payments for recurring purchases that support day-to-day operational needs, including food and beverage orders to restock onsite bars and restaurants, guest room linens, and essential supplies for housekeeping and maintenance teams.
“We’re passionate about partnering with innovative technology companies to develop forward-thinking payment solutions. Our partnership with HotelKey is an exciting opportunity to reinvent the retail and payments experience for the hospitality industry. With HotelKey, we look forward to providing the dedicated support that will help U.S. hotels continue to thrive.”
-Afshin Yazdian, President of Merchant Solutions at Paysafe
Alexander Schindelbeck, VP of Operations, commented: “We’re excited to partner with Paysafe to provide our hotel clients with an embedded payment solution that addresses growing consumer demand for convenience by creating a seamless payments experience that simplifies the day-to-day responsibilities of property staff, and increases owner visibility of their property’s payment processing from a single reporting dashboard.”
About Paysafe Limited
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading specialized payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualized transactional volume of over US $120 billion in 2021, and approximately 3,500 employees located in 10+ countries, Paysafe connects businesses and consumers across 100 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.
HotelKey is a cloud-based Property Management System designed for the Hospitality Industry. Since 2014, HotelKey has provided software solutions that are efficient, reliable, and easy to use. The HotelKey Platform combined with its world class Client Services teams supports individual properties, small to large sized portfolios, and global enterprises. HotelKey is based in Dallas, TX., and serves clients worldwide from offices in South Asia and Europe. For more information, visit www.hotelkeyapp.com.
TRAVEL TECHNOLOGY, HOSPITALITY TRENDS
Optii Solutions | October 27, 2022
Optii Solutions, the leading cloud-based hotel operations software, announced that it has launched a learning center with enhanced usability, improved search, and content designed for on-the-job learning.
Almost every department and member of the operations team comes in contact with some aspect of Optii’s hotel operations platform. It was therefore important to ensure that educational content and accessibility works for a range of roles, cultures, and working environments. Optii’s Learning Center puts search at the forefront to allow users to access information quickly and on any device. Browsable content is organized to be user-centric and mirror common tasks and functions of any given role within a hotel operations team.
Optii prioritizes recruitment from hospitality, and specifically housekeeping and operations. This ensures that the company maintains a close connection and understanding of all levels of hotel operations. While this knowledge is critical to creating a user-centric technology experience, it also serves to ensure that educational information is developed and presented in a quick and effective manner.
“In developing learning content for our customers, I always start from a point of putting myself in their shoes. Many of the questions or challenges that operations and housekeeping professionals have, I have experienced at some point during my time in housekeeping. This knowledge helps me develop and structure training material in a way that will help team members get their answers, get back to their task, and be successful.”
-Shelley Snyman, Director of Operations, Optii Solutions,
Katherine Grass, CEO, Optii Solutions, said: Customer success has always been a top priority for Optii. While critical, the impact of our solution goes beyond productivity gains, guest experience, and cost savings. Optii has become an indispensable tool for housekeeping and maintenance staff in their daily operation, and we are focused on ensuring their success. A lot of the value of Optii is downstream to that.
About Optii Solutions
Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: www.optiisolutions.com.