New Nova Scotia’s tourism campaign covers with new branding

The tourism in Nova Scotia is gearing up to entice the UK market with its new branding campaign. Tourism Nova Scotia has launched a new unique London taxi campaign in partnership with Canadian airline WestJet. With a fleet of 14 branded taxis now on the road, the campaign will run for six months.Incorporating branded tip seats, receipts and videos, the brand awareness campaign will showcase Nova Scotia’s diverse tourism offering spanning outdoor adventure, cultural travel and outstanding gastronomy. Boasting 8,264 miles of coastline and five UNESCO sites, Nova Scotia attracts a broad range of visitors through its superb wildlife watching, hiking and cycling offering, great museums, wineries and burgeoning events calendar.