New Nova Scotia’s tourism campaign covers with new branding

Travel and Tour World | June 10, 2019

The tourism in Nova Scotia is gearing up to entice the UK market with its new branding campaign. Tourism Nova Scotia has launched a new unique London taxi campaign in partnership with Canadian airline WestJet. With a fleet of 14 branded taxis now on the road, the campaign will run for six months.Incorporating branded tip seats, receipts and videos, the brand awareness campaign will showcase Nova Scotia’s diverse tourism offering spanning outdoor adventure, cultural travel and outstanding gastronomy. Boasting 8,264 miles of coastline and five UNESCO sites, Nova Scotia attracts a broad range of visitors through its superb wildlife watching, hiking and cycling offering, great museums, wineries and burgeoning events calendar.

Spotlight

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.

Spotlight

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.

Related News

TRAVEL TECHNOLOGY

Malaysian based Travel Technology Startup TixCarte Partners with Amsterdam’s Ticketing Platform to Further Enhance Inventory

TixCarte | February 12, 2021

In numerous regards the effect of Covid-19 to the tourism industry is apparent and without a doubt changing. With travel limitations basically everywhere on the world and the majority of the tourism attractions being closed down, COVID-19 has managed a staggering hit to the business. Notwithstanding, rotating or adjusting to endure is one exertion to remain in business and will include the utilization of technology which could carry a positive lift to new companies occupied with travel tech as a component of the way to recovery. Tixcarte Group Sdn Bhd (TixCarte) a Malaysian based travel technology startup today reported partnership with Tiqets for the arrangement of stock for attractions by means of their Automated Programming Interface (API) reconciliation arrangement. The cloud-based technology platform offers a distribution framework that associates travel stage accomplices straightforwardly to a large group of attractions and stock. By means of Tixcarte’s tech tools and APIs, attractions and activities would be able to increase sales by automatically accessing various reseller and distribution channels rather than depending only on their conventional travel agents. Headquartered in Amsterdam, Tiqets brought USD60million up in Series C financing which was driven via Airbnb. To date Tiqets have more than 1 million application downloads with in excess of 10 million tickets sold to in excess of 2,000 venues.

Read More

FEATURES AND ADVICE

RateGain launches revAI to transform demand forecasting and price optimization for Car Rentals

RateGain Technologies | September 01, 2021

RateGain Technologies announced at the 2021 International Car Rental Show the launch of revAI, the first end-to-end AI-powered demand forecasting and price optimization platform for car rentals to make every forecast profitable. The summer of 2021 witnessed a surge in car rental demand, with most travelers experiencing supply shortages, highlighting the problematic process of forecasting demand accurately and managing fleets more precisely. This supply-demand gap limits revenue maximization opportunities for car rental operators. revAI solves revenue leakage by leveraging 25 demand indicators that drive hyper-local demand at a city level to help car rental operators clearly understand the market potential and adjust their strategy to reach their maximum revenue potential in any given day. However, unlike most demand forecasting solutions, revAI goes a step further and combines a price optimization module, which enables revenue managers to capture the incremental market share through an AI-driven-price recommendation engine. While most demand forecasting solutions rely on historical bookings, revAI is one of the first platforms to leverage forward-looking demand indicators that are more credible in quantifying demand at a hyper-local level for the city. The forecast and understanding of market demand can also help identify dates that need attention, ensuring that car rental operators never lose an opportunity to maximize. The platform drives automation and digitization. It is aimed to help revenue managers eliminate manual processes such as complex spreadsheets and multiple data sources. revAI provides revenue managers with one single platform to understand demand, determine their pricing strategy and let the system execute that strategy seamlessly to stay ahead and drive recovery through sophisticated machine learning and artificial intelligence framework. Commenting on the launch, Harmeet Singh, Group CEO, RateGain, said, "Car rentals are one of the hardest hit by demand volatility and have very little bandwidth or technology support to adapt. With revAI, we are committed to changing that. Our solution will essentially bridge the gap between forecast and revenue maximization by ensuring that every rental is profitable, reduces time, effort and improves margins." revAI is integrated with leading industry partners allowing independent operators and franchisees to start realizing the benefits and learn how your team can leverage and bring technology-powered transformation to your car rental revenue management and pricing strategy in the post COVID era. About RateGain RateGain is a global provider of SaaS solutions for the hospitality and travel industry, offering travel and hospitality solutions that unlock new revenue every day.

Read More

TRAVEL TECHNOLOGY

Elude Launches Travel Discovery Platform, Paving a New Wave of Spontaneous Getaways

Elude | August 09, 2021

Elude, the travel discovery and booking service that is reinventing the vacation experience for all, launched its mobile app today. Elude is the first solution of its kind catering directly to the new traveler who seeks to escape the ordinary by exploring destinations they can afford but might not have known previously existed. By disrupting the traditional and inefficient travel booking model, Elude is the only booking platform answering the question -- Where can I travel for 500 dollars? Elude’s key feature is a budget-first search engine that provides users immediate access to global flights, leaving from the nearest airport, and accommodations within their selected price range. The platform’s personalized onboarding experience customizes trip packages and curates future travel suggestions based on customer’s preferences. Elude is also bringing rewards and credits to travel booking. Whether travelers are looking for a last-minute getaway or an extended stay, Elude is opening access to global destinations, all in line with the customer’s budget. “Shopping for travel is broken, and we are modernizing an archaic system by supercharging the way people plan their vacations,” said Alex Simon, Chief Executive Officer. “People deserve to feel emboldened to explore, and we want our users to have access to the transformative power of travel more often.” Elude was brought to life by avid travelers, Simon and Frankie Scerbo, who craved to travel the globe during college, only to realize all the trips they researched were too expensive. Built from their personal pain points, Elude is granting access to global destinations that travelers can afford to explore. The co-founders closed their initial investments while traveling abroad, raising 2.1 million in funding. Mucker Capital, Unicorn Ventures, Upfront Scout Fund, StartupO, Grayson Capital and Flight VC have invested in Elude. Elude has also attracted industry veteran advisors, including global entrepreneur from Priceline.com Jeff Hoffman, former Airmap CEO Ben Marcus and prominent social media industry leaders such as former Instagram Chief Marketing Officer, Cliff Hopkins, and Snapchat’s Head of International Partnerships, Juan David Borrero. “As an active investor and advisor in the travel industry, I have seen numerous ideas and attempts to reframe the travel booking process, and none of them grabbed my attention the way Elude did,” Hoffman added. “Elude reflects the way many travelers prefer to travel, and yet no one has been able to capture that until now. Frankie and Alex are constantly exploring the pain points travelers face as they create and reimagine the future of the industry. From the beginning, they presented a practical and methodical approach for building a product that will make travelers’ lives easier.” With millennials spending over $200B annually on travel, younger generations are constantly on the move. Simon and Scerbo’s experience growing Elude led to the realization that their users are more interested in making their money last longer. They want multiple trips throughout the year instead of spending large amounts of their disposable income on just one trip each year. “Our users are craving to explore the world differently. Instead of planning trips to landmark locations, our users are searching for quiet treasures that offer refuge from the hustle of city life,” said Scerbo, “We’re thrilled to lead the industry into its next chapter, rebuilding an ecosystem of adventurers that was disjointed during the pandemic.” Elude is perfectly catered to the next generation of travelers, who are eager to share experiences with a greater global community. Today, 97% of vacationers will share vacation posts on social media, and travel creators enable consumers to uncover newfound destinations from their living room. Yet, people are still spending hundreds of hours scrolling to prepare for a trip instead of actively booking vacations. In a feverish time for travel, people are craving adventure, and Elude is imploring everyone to wander more and worry less. About Elude Elude is the only travel discovery and booking platform that allows anyone to plan trips in line with their budget -- instead of location or price. Elude’s key feature is a spontaneous budget-first travel search engine that offers access to global flights and accommodations. Elude’s fully customizable onboarding experience offers curated trip packages and future trip suggestions based on customers’ preferences and interests. By disrupting the traditional travel booking model, Elude is building a community of explorers, allowing anyone to experience the transformative powers of travel more often.

Read More