INDUSTRY OUTLOOK

New report from WTTC and Trip.com Group reveals latest consumer trends and the shift in traveller behaviours

WTTC & Trip.com | November 26, 2021

New report from WTTC and Trip.com Group reveals latest consumer trends and the shift in traveller behaviours
The World Travel & Tourism Council (WTTC) and Trip.com Group  launched 'Trending in Travel', a new report that shows the latest trends traveller behaviour and future booking patterns in the wake of COVID-19.

WTTC, representing the private Travel & Tourism sector, joined forces with leading global travel service provider, Trip.com Group, and its major consumer brands Trip.com, Ctrip and Skyscanner, to analyse consumer trends shaping the recovery of the Travel & Tourism sector.WTTC's latest projections show strong growth in international spending for 2022 and beyond, projecting to overtake domestic spending in 2022, as more destinations ease restrictions and vaccination rates continue to rise.

Following a 69.4% decline (2020), global international spending on travel is set to rise by 9.3% in 2021, and significantly by 93.8% in 2022.

The inaugural report also reveals how severe and confusing travel restrictions around the world drove a significant rise in domestic tourism, with a surge in domestic hotel bookings of more than 200% on Trip.com's platform this year compared to 2019.

Since the start of the pandemic, mobility restrictions have hindered international travel and, although domestic travel will provide a much-needed boost to the sector, WTTC says the return of international travel is critical to rebooting the global economy.

The report focuses on booking trends, consumer considerations, and consumer profiles. It also features examples of markets whose resilience has provided a platform for the recovery of the Travel & Tourism sector.

The report shows how COVID-19 has changed the way people travel; younger travellers are the first to return to travel; increased demand for longer stays; the importance of fee-free cancellations and the demand for high levels of health and safety checks.

To avoid travel restrictions, travellers are seeking secondary destinations, away from traditional holiday spots, as their destination of choice. This preference positively impacts local communities and livelihoods. According to Trip.com's hotel booking data, Abu Dhabi (UAE) Chiang Mai (Thailand), Doha (Qatar), Florence (Italy), and Frankfurt (Germany) were the most popular secondary destinations in their respective countries in 2021.

The report goes on to show that, according to Ctrip data, bookings for 'the great outdoors' will predominate in the short and medium term. In China – one of the world's largest travel markets - nature-related attraction bookings have increased by 265% in the first half of this year compared to the same period last year.

The pause in travel has also heightened consumers' eagerness to travel more sustainably with more than eight out of 10 (83%) global travellers saying they would make sustainable travel a priority in the future.

Reinforcing this long-term trend, since its launch in 2019, the report shows 68 million travellers have opted to book a "Greener Choice" labelled flight on Skyscanner, a comparatively lower-carbon flight choice.

According to the report, 70% of travellers in many major countries such as the U.S., Spain, the UK, Canada, and Japan plan to spend more on travel in 2022 than they have in the last five years, including 2019 - one of the best years on record for Travel & Tourism.

"It is clear people are really looking forward to travelling again. Consumers are curious, they are looking at new destinations, 'the great outdoors' and travel that benefits the places and people they visit. As travel and tourism represents over 10% of global GDP this is good news for jobs and economies."

-Julia Simpson, WTTC President & CEO

The impact in some countries has been devastating for local communities and this report shows that business is returning in earnest.

"Travellers around the world have shown their eagerness to travel, whether limited to domestic travel or able to cross borders, we see a huge amount of pent-up demand steadily being released."

-Jane Sun, CEO of Trip.com Group

To better evolve with the recovery we must understand travellers, and as an industry adapt to emerging trends.

Latest WTTC research shows the global recovery of the Travel & Tourism sector is picking up pace with the sector's contribution to global GDP projected to rise by 30.7% in 2021 and 31.7% in 2022.

For more information on the Trending in Travel: Emerging Consumer Trends in Travel & Tourism in 2021 and Beyond report, download the full report here.

About Trip.com Group
Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services, and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world".For more information, please visit: group.trip.com

About WTTC
The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism. WTTC promotes sustainable growth for the Travel & Tourism sector, working with governments and international institutions to create jobs, to drive exports and to generate prosperity. Council Members are the Chairs, Presidents and Chief Executives of the world's leading private sector Travel & Tourism businesses.For further information, please visit: WTTC.org

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