New Zealand farm-tourism expects to earn $50 billion revenue

The rapidly maturing tourism market in New Zealand is offering some exciting opportunities for farmers and food producers here to take inspiration from their European counterparts, becoming a similar tourism and cultural destination for the Southern Hemisphere with farmers woven into the mix.At Trenz tourism conference in Rotorua, the food-tourism industry revealed plans to make it a $50 billion industry in the next six years, up from today’s $40 billion a year sector, which is almost at the goal of $41 billion it aimed to achieve by 2025.

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