New Zealand tourism industry reaches significant milestone

Devdiscourse | April 11, 2019

The vision for New Zealand to have the world's most sustainable tourism industry has reached a significant milestone.The Tourism Sustainability Commitment challenges individual businesses to operate more sustainably, and now over 1000 tourism businesses have made the pledge.Tourism Industry Aotearoa launched the TSC at the end of 2017, with the aim of seeing every New Zealand tourism businesscommitted to sustainability by 2025.To get some real impetus behind the initiative, an aspirational goal was set to sign up 1000 businesses by the end of March 2019. TIA is proud to announce the TSC community has now exceeded that target.

Spotlight

The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers
and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.

Spotlight

The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers
and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.

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