New Zealand tourism industry reaches significant milestone

Devdiscourse | April 11, 2019

New Zealand tourism industry reaches significant milestone
The vision for New Zealand to have the world's most sustainable tourism industry has reached a significant milestone.The Tourism Sustainability Commitment challenges individual businesses to operate more sustainably, and now over 1000 tourism businesses have made the pledge.Tourism Industry Aotearoa launched the TSC at the end of 2017, with the aim of seeing every New Zealand tourism businesscommitted to sustainability by 2025.To get some real impetus behind the initiative, an aspirational goal was set to sign up 1000 businesses by the end of March 2019. TIA is proud to announce the TSC community has now exceeded that target.

Spotlight

So it is time for travel marketers to acknowledge this growing group of travelers.  These women are more educated, affluent, adventurous and curious about life.  They want real experiences that are intellectually stimulating.  And they would like the marketing to speak to them and their needs – not the happy empty nester couple or the nuclear family.

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Spotlight

So it is time for travel marketers to acknowledge this growing group of travelers.  These women are more educated, affluent, adventurous and curious about life.  They want real experiences that are intellectually stimulating.  And they would like the marketing to speak to them and their needs – not the happy empty nester couple or the nuclear family.