NZ Tourism signs MoU with Tencent to attract more Chinese travellers

Travel and Tour World | May 03, 2019

NZ Tourism signs MoU with Tencent to attract more Chinese travellers
On Thursday, Tourism New Zealand announced that it has signed a Memorandum of Understanding (MoU) with Tencent Holdings Limited of China, a leading provider of internet value-added services in Shenzhen, to jointly support the growth of Chinese Free Independent Travellers (FIT) with unique travel experiences, and boost New Zealand as a desirable, high-value international destination for Chinese travellers.The MoU makes the collaboration between Tourism New Zealand and Tencent official, and will strengthen Tencent’s integrated marketing outreach in mainland China. It also deepens Tourism New Zealands understanding of Chinese tourists through Tencent Social Solution, which includes WeChat advertisements and WeChat Mini Programs.

Spotlight

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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United Becomes First Airline to Introduce PayPal QR Codes as Inflight Payment Option

United Airlines, PayPal | October 08, 2021

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