NZ Tourism signs MoU with Tencent to attract more Chinese travellers

On Thursday, Tourism New Zealand announced that it has signed a Memorandum of Understanding (MoU) with Tencent Holdings Limited of China, a leading provider of internet value-added services in Shenzhen, to jointly support the growth of Chinese Free Independent Travellers (FIT) with unique travel experiences, and boost New Zealand as a desirable, high-value international destination for Chinese travellers.The MoU makes the collaboration between Tourism New Zealand and Tencent official, and will strengthen Tencent’s integrated marketing outreach in mainland China. It also deepens Tourism New Zealands understanding of Chinese tourists through Tencent Social Solution, which includes WeChat advertisements and WeChat Mini Programs.