Northstar Travel Media LLC | August 12, 2021
Sustainability has become one of the hottest topics in the travel industry in the past few years – and particularly since the start of the pandemic, as the halt of travel put a spotlight on what “could be” and created an opportunity to spur transformational change from this moment forward.
Consumers are indicating a heightened interest in sustainability in all forms – environmental, economic and social. Booking.com’s Sustainable Travel Report 2021, based on surveys of 30,000 people in 30 countries, finds 46% say the pandemic has made them want to travel more sustainably in the future.
And many consumer-focused travel companies clearly recognize this interest and the opportunity they have to differentiate their brands by taking action on sustainability. In recent weeks brands such as CWT, Accor, Singapore Airlines, Intrepid Travel and TourRadar have announced new initiatives to reduce carbon emissions, support nature conservation, benefit local communities and more. Last week Brazil’s Azul airlines announced a $1 billion partnership with Lilium to begin operating electric air taxis.
But what about sustainability action at B2B companies – those that do not deal directly with travelers but provide the systems and services that keep the industry running? A new report from consulting firm Belvera Partners finds: “Sustainability overall has had a poor take-up in the B2B travel space.”
For its report, Belvera assessed websites of 350 B2B travel companies from around the world looking for sustainability policies, reports, examples or any other meaningful mention and also whether the information was easy to find.
The findings indicate a lack of prioritization of sustainability topics among B2B travel companies analyzed – or at the least, a lack of public communication about their positions on this topic.
The report finds only 43% of the companies analyzed mention sustainability – or similar terms such as environment or CSR – on their websites. Many fewer (24%) have sustainability policies on their sites and still fewer (17%) have any sort of “sustainability report.”
“If a company can’t demonstrate its sustainability credentials, then stakeholders will quite reasonably assume the worst. Our data shows then that the worst is what people must be assuming for the 83% of organizations in our sector that still don’t produce something that can be vaguely called a sustainability ‘report,’” says Roman Townsend, Belvera Partners’ managing director.
“While the moral obligation is hopefully clear, the failure to act is also hurting these businesses economically: banks are less likely to lend, B2B partners are screening out such suppliers and employees are beginning to vote with their feet too.”
Looking at 12 sub-sectors within the B2B the travel ecosystem, aviation has the highest percentage of companies with a sustainability report (42%) or at least a mention of sustainability on the company website (89%) – although it scored below average on ease of finding sustainability information.
TRAVEL TECHNOLOGY,BUSINESS TRAVEL
Sabre Corporation | June 28, 2022
Sabre Corporation, a leading provider of software and technology that powers the global travel industry, has completed the initial phase of its rollout of SynXis Retail Studio, which is designed to revolutionize the future of hotel retailing and deliver the personalized travel experience.
The latest solution added to the SynXis platform, SynXis Retail Studio, enables hoteliers to diversify into retailing goods, services, experiences, merchandise, and more by attribute at the point of distribution. This capability to sell almost anything creates more opportunities to generate additional revenue streams.
SynXis Retail Studio enables hoteliers to provide a customized guest experience by expanding customer options. As a result, hoteliers can concentrate on driving incremental revenue by expanding retailing options while creating a memorable, brand-specific guest experience.
"SynXis Retail Studio is a game-changer, With the development of this revolutionary technology, we seek to re-define the way hoteliers do business and place a greater focus on guest experience. At Sabre, we have been intensively focused on powering a wide array of integrated, efficient, and easy-to-use solutions that help unlock exceptional value and revenue for hoteliers. The results that we have seen through the pilot phase of SynXis Retail Studio show our success in achieving this and mark an important step towards our vision of truly personalized travel."
-Scott Wilson, President, Sabre Hospitality
To succeed in the competitive industry that we face today, it is crucial that hoteliers have the right technology in place to meet customers' expectations," said Tom Winrow, VP Product Management, Sabre Hospitality. "With SynXis Retail Studio, hoteliers can sell virtually anything. The right combination of ancillaries and services will better position hoteliers to reinforce their brand proposition during the guest booking. SynXis Retail Studio has already supported double-digit revenue increases for our pilot properties, and we are excited to see the benefits for the wider industry as we move beyond the pilot phase.
VacationOffer.com | September 09, 2021
Trusted online travel agency VacationOffer.com is continuing to redefine the business travel and travel fulfillment industries with its state-of-the-art powerful online booking engine, called VO for Business. With the aim to help travel agents, corporate travel program companies, tour operators, and organization program coordinators (OPCs) grow, VO for Business solutions allow coordinators and employees to access the most competitive wholesale pricing in the industry, book trips online in seconds, and manage all aspects of travel within a central dashboard.
"At VacationOffer.com, we have become leaders in the consumer travel sector because our solutions make it really easy for anyone to book memorable trips and thrilling experiences. Now, with our proven expertise in building the type of technologies that real travelers use every day, we're looking to help others in our industry achieve success through our tailored VO for Business solutions," said Sharon Mathews, Marketing Manager at VacationOffer.com. "With VO for Business, we're confident that we can meet the specific needs of any travel company."
VO for Business offers unique solutions for a variety of travel service providers. This includes:
Travel Agencies: By providing travel agents with access to some of the most competitive wholesale pricing in the industry, VO for Business helps ensure that there is enough margin on each product to generate profit for an agency. More importantly, travel agents can book with confidence knowing that their clients are receiving the highest caliber of travel products and services from reputable brands.
Corporate Travel Program Service Providers: From beginning to end, arranging and managing travel plans for employees can be an overwhelming task for any organization. With VO for Business, corporate travel coordinators and employees can book trips online in seconds at exclusive business prices. Whether it's a meeting in another town or a conference across the country, VO for Business can help take the hassle out of arranging business travel and protect a company's bottom line from over-priced travel products.
Tour Operators and OPCs: Scheduling tours and day drives in an industry of ever-changing wave times is a complicated task. With VO for Business, tour operators and OPCs can centrally manage hotel reservations, tour bookings, and gifting in a variety of top travel destinations online by means of an easy-to-use platform. VO for Business has a proven track record and always ensures timely payment on qualified tours.
In addition to its VO for Business solutions, VacationOffer.com works with top brands from around the world to provide consumer travelers and families with high-quality, expertly curated travel experiences to some of the most popular destinations in the country. The best hotels, ticket providers, and other travel industry specialists are contracted by the company to provide their customers with the best travel moments. As a bonus, many of the package deals provided by VacationOffer.com come with travel perks, such as gift cards or vouchers.
A trusted online travel agency, VacationOffer.com provides vacation packages, hotels, event tickets, and attraction tickets in the most popular travel destinations in the United States. The company serves both consumer travelers and businesses, providing high-quality trips and tours with full transparency. Additionally, to ensure the safety of clients, VacationOffer.com and its suppliers adhere to all COVID-19 guidelines set forth by the Centers for Disease Control and Prevention and local government agencies.