OpenTravel Alliance and International Inbound Travel Association announce strategic partnership

The OpenTravel Alliance, the notfor profit responsible for developing and maintaining interoperability for disparate systems in all verticals of the travel industry, and the International Inbound Travel Association (IITA), the national nonprofit trade association representing the United States’ international inbound travel industry, have announced a strategic partnership, made public at IITA’s recent 2020 Summit in St. Petersburg, FL. The partnership provides new collaboration opportunities between the organizations and member companies, including the ability to participate in respective educational events and work groups. Both organizations share the goal of improving travel interoperability, and this partnership exposes key influencers for US inbound travel to OpenTravel standards that will ultimately improve bookings and business.