businesswire | August 02, 2023
Phrasee, the complete AI content platform for enterprise marketers, and Accor, the largest hospitality company in Europe and the sixth largest hospitality company worldwide, are partnering to optimize the hotel group's marketing copy to accelerate engagement and revenue.
"The hospitality industry is extremely competitive, and we are matching the innovation we bring to our hotels to delight customers with enhanced marketing efforts, enabled by Phrasee's generative AI technology," said Marc Lantrok, Accor's vice president of customer engagement, Europe & North Africa. "We are excited to move forward with our partnership with Phrasee as we work toward becoming more data-driven and increasing revenue and engagement for our Accor loyalty program in the UK and French markets, as well as ibis in the UK.”
Accor is using Phrasee to optimize subject lines, tested to drive open and click rates for higher engagement, traffic, and revenue for the specified hotels. The optimized copy will help ensure that Accor brands are at the forefront of customers' minds when they are ready to book. In addition, Phrasee’s platform will guarantee messaging consistency across multiple marketing channels, further boosting customer loyalty with the right messaging at the right time, delivered via the right vehicle.
“Marketers are jumping on the AI bandwagon to create content, but too many are unable to generate content that delivers,” said Parry Malm, Phrasee CEO. “This is not a case of the more, the merrier. The content must be good, meaning it must be on-brand, optimized for performance, and provide the level of safety that enterprise marketers need at scale. Accor’s partnership with Phrasee ensures the hospitality group’s marketing program is backed by a content engine that delivers smarter, data-driven high-performing content to drive customer engagement and ROI and continues to improve as it gleans insights for even greater engagement.”
Looking ahead, Accor will leverage Phrasee technology to ensure the maximum number of campaigns are optimized, driving impact and ROI. Accor will use Phrasee's Language Insights and AI platform to gain customer insights, inform data-driven decisions, and create high-performing, on-brand marketing messages optimized for new and returning hotel guests.
Accor is a world-leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food & beverage venues, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com.
Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee’s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels to realize those results and enable customers to compete effectively in this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand marketing content in real-time, proven to drive more clicks, conversions, and revenue across the digital customer journey.
Phrasee boosts customer engagement and increases lifetime value for the world’s leading brands, including Sephora, Sainsbury’s, Currys, Pet Supplies Plus, Novo Nordisk, and Williams Sonoma, all while maintaining their unique brand standards and voice.
prnewswire | July 18, 2023
AirDNA, a leading short-term rental (STR) data provider, announced today the acquisition of the pioneering location intelligence platform Arrivalist. This strategic acquisition marks an important milestone in AirDNA's commitment to elevating the standard of data-driven decision-making within the hospitality industry. AirDNA and Arrivalist will sit within predictis, a family of leading software-enabled data businesses. predictis is a portfolio company of Alpine Investors, a people-driven private equity firm that invests in software and services businesses.
"By welcoming Arrivalist to AirDNA, we're accelerating our growth trajectory and reinforcing our commitment to delivering industry-leading insights to our customers. The union of our powerful data platforms will provide businesses with unrivaled intelligence, empowering them to strategize with increased precision," said Demi Horvat, AirDNA's CEO.
AirDNA's acquisition of Arrivalist also marks a key next step in predictis' journey to build a world-class investment and operating platform for data founders and entrepreneurs. "AirDNA's acquisition of Arrivalist represents a blueprint for continued add-on acquisitions to supplement organic growth and capitalize on derived data opportunities from adjacent data sets," said Jean-Marc Levy, CEO of predictis.
Arrivalist pioneered the use of location data in the travel industry, using its patented technology to create bold insights into the way travelers interact with destinations. The company's Calibrated Data, Arrival Lift, and other proprietary technologies have won the trust of 200+ travel marketers in 46 of the 50 states since its inception in 2011.
In addition to the expanded insights gained, the acquisition unites two highly talented teams. AirDNA and Arrivalist both possess exceptional technical talent, including data scientists, data engineers, and account managers with deep industry expertise. The integration of these teams will propel the development of state-of-the-art solutions that meet the evolving needs of the industry.
"We're delighted to join with AirDNA to bring customers even more insights, resources, and innovative products. Bringing together these two powerhouses creates tremendous opportunities for future growth and continued innovation," commented Cree Lawson, CEO of Arrivalist. "This partnership with AirDNA and predictis will create unprecedented new value for our customers."
AirDNA and Arrivalist have already established themselves as integral players in guiding decisions for Destination Marketing Organizations (DMOs), hotels, and other customers. The acquisition is expected to bring customers access to a broader range of products and services, improved support and expertise, and enhanced innovation. Customers of both companies can expect a seamless transition during the integration process.
Cosine Group served as the financial advisor to Arrivalist.
AirDNA is a global authority in short-term rental data, offering comprehensive insights and analytics to empower businesses in the short-term rental industry. AirDNA helps vacation rental hosts, managers, and investors make smarter decisions in any market or economic climate. For every short-term rental question, AirDNA has the answer.
Arrivalist is a leading location intelligence platform in the travel industry. The company uses mobile location datasets to provide actionable insights on consumer behavior, competitive share, media effectiveness, and market trends. Over 200 travel marketers, including 100 cities, 40 US states, and 4 of the top 10 US theme parks, use these insights to inform media strategy, operations, and destination development.
predictis is Alpine Investors' data software business platform. It is the home for data founders and entrepreneurs who seek to scale their businesses as they set out to democratize data and unlock its transformative power. predictis is founded on the thesis that aggregating vertical software-enabled data businesses will unlock significant value for acquired businesses and generate above-average business results. predictis seeks to acquire, operate, and grow leading data software businesses across multiple industry verticals. Founders and data companies interested in learning more about partnering with predictis should contact James Reaney or Pat Eble at email@example.com or firstname.lastname@example.org. For more information, visit www.predictisdata.com.
About Alpine Investors
Alpine Investors is a people-driven private equity firm committed to building enduring companies by working with, learning from, and developing exceptional people. Alpine specializes in investments in the software and services industries. Alpine's PeopleFirst strategy includes a talent program that allows Alpine to bring leadership to situations where additional or new management is needed post-transaction. Alpine has over $15 billion in assets under management as of March 31, 2023 and has three offices in San Francisco, New York, and Salt Lake City. For more information, visit www.alpineinvestors.com and https://www.alpineinvestors.com/terms-of-use/ for full disclaimers including, but not limited to, third-party reviews and Alpine Operations Group.
prnewswire | July 31, 2023
Omega World Travel now offers even more extensive options for the busy business traveler -blended travel! Through blended travel, Omega provides an enhanced experience that combines the best of business and leisure. Business travelers can make the most of their valuable time by adding a vacation before, during, or after a work event.
Tim Wrigley, Omega's Director of Business Development, explains the growing demand for blended travel: "When working with our corporate and government customers, I am always asked 'Can our employees book their personal trips with Omega?'. While the answer has always been yes, we can now help business and government travelers in a much more compelling way. What excites us most about our new vacation portal is that Omega World Travel is truly a single source for all travel, regardless of travel purpose. Business, government, groups and meetings, vacation -at some point it all becomes blended travel."
Omega's Leisure Travel Experts plan specialized experiences ranging from America's national park tours to national and international luxury cruises. Travelers can explore the majestic sights of the western US, hiking on our most iconic trails, including Yellowstone, Grand Teton, and the Grand Canyon. These all-inclusive tours allow business travelers to relax and enjoy a stress-free vacation during which they are fully supported by Omega's experts.
As a leader in the Internet retail travel marketplace, Omega provides luxurious excursions at heavily discounted rates. Through Cruise.com, a wholly owned Omega subsidiary and one of the largest online cruise sellers, LuxuryTravelTeam.com, HomesAndVillasInternational.com, and TourDeals.com, we provide low-cost, high-quality vacations around the world. In fact, our clients can benefit from negotiated group savings of up to 70%. And when it comes to adventure, the options are limitless: whitewater rafting, scuba diving, mountain climbing, biking, jungle treks, and zero-gravity flights.
With Omega's Customized Vacation Portal, we have consolidated the best of our leisure services capabilities: Cruise.com, highly experienced Vacation Travel Counselors, online hotel booking, global destinations, tour packages, and local in-country excursions. Omega's Portal also offers travelers around-the-clock travel support and self-booking options.
Omega can further tailor the portal for each individual company. Each client can receive their own URL branded with their company or organization's name which will be linked to their company site. Omega is also able to tailor leisure marketing materials, such as fliers and brochures, to highlight discounts and special programs that clients can offer to their employees.
Whether it's an African safari or a Caribbean cruise, Omega's blended travel options provide the best of both worlds -a unique, personalized, combined business and leisure experience. Let the Omega Leisure Travel Experts plan your blended travel adventure within the US or abroad!
AboutOmega World Travel
Omega World Travelis a Woman Owned travel management company, a full-service travel agency, and a leader in the internet retail travel marketplace. The largest woman-owned travel management company in the U.S., Omega designs customized travel management programs for corporate, government, and nonprofit clients. Omega's travel service offerings include its wholly-owned meeting, conference, and event management services. Omega also owns Cruise.com, one of the largest sellers of cruises online, and Travtech, a technology development company.