On January 31, 2023, Plusgrade announced the acquisition of UpStay, a fast-expanding provider of upgrade and auxiliary revenue solutions for the hospitality industry.
UpStay helps hundreds of hotels in 17 different countries make more money by giving their guests more value. Meanwhile, this integration strengthens its five global travel ventures, adding hotel upgrades and other innovative ancillaries to its ancillary revenue and loyalty products. As a result, it expects to generate about $5 billion in new revenue opportunities for its partners in 2023.
Ken Harris, CEO of Plusgrade, said, "The acquisition of UpStay is another step forward for our vision and mission of becoming the Global Ancillary Revenue Powerhouse. We have been accelerating this mission through a series of innovations, launches and acquisitions, and have come into 2023 as a powerhouse for the global travel industry. We are thrilled to have the UpStay team join us, and look forward to tapping into their expertise and innovative technology to bring even more value to our now 200+ airline, hospitality, cruise, rail and financial services partners around the world."
(Source - Cision PR Newswire)
Tzafrir Blonder, CEO of UpStay, expressed, "This is an exciting day for UpStay. After 4 years of incredible growth and success, we are thrilled to be joining forces with Plusgrade to invest further in our product offerings and enhance our ability to drive ancillary revenue for our partners through upselling additional on-property amenities and services. I look forward to continuing to lead the hospitality ancillaries vertical in the company, as we grow with Plusgrade in 2023 and beyond."
(Source – Cision PR Newswire)
Plusgrade, one of the leading technology companies providing ancillary revenue solutions in the global travel industry, has partnered with about 140 airlines, hotels, cruise lines, financial services companies, and passenger rails worldwide since 2009. Headquartered in Montreal, it assists companies in creating new revenue streams and travel experiences for their guests and passengers. It maximizes the return on unsold premium inventory through the customer journey. The company provides travel partners with incremental ancillary revenue and merchandising strategies by introducing new products, loyal branding, and customer satisfaction.