PREM Group launches new hospitality brand

International hospitality company PREM Group has launched a new business brand, PREM Hospitality. In a bid to gain better brand recognition with customers, guests and employees all properties will now be promoted under the PREM Hospitality brand.The new umbrella brand will bring many benefits for booking agents and guests offering a website which showcases all 38 of its hotels and serviced apartment locations. It will feature information about each property with a focus on the group’s regional spread of properties from boutique city centre hotels to sprawling countryside resorts. It has also produced a glossy directory which will be placed in each of its 2,990 bedrooms across the group.