Priceline, a leading online travel agency in North America, announced an NDC agreement with British Airways and Iberia, part of the International Airlines Group (IAG).
Through the new distribution capability (NDC) partnership, Priceline customers will have access to the airline group's full fares and other services, such as choosing their seats and having their bags checked.
Priceline is excited to expand its valued partnership with IAG. The company said that its new connections to British Airways and Iberia would help it fulfill its mission of giving customers the best travel deals, whether traveling within the United States or to another country.
Iberia says the agreement with Priceline is a great chance to grow its partnership with one of the best travel agencies in North America through the NDC channel. Also, it will help the company reach a larger audience with Iberia's and British Airways products and the benefits of this model.
British Airways is happy about this announcement with Priceline and the great work they do to ensure their customers can use the NDC content and features, such as more price points and better self-service features. Priceline's parent company, Booking Holdings, is also a part of the new strategic partnership. It includes Agoda, which continues to improve its flight and connected trip offerings in the Asia-Pacific region.
Booking Holdings' subsidiary Priceline is a well-known start-up that combines cutting-edge technology with a meaningful mission. It gives its customers quick and easy access to the best deals on hotel rooms, flights, rental cars, vacation packages, and cruises so they can be present for the most critical moments.