Raleigh firms behind new chatbot for New Bern’s official website

The thing is, Ellie isn’t actually real. It’s an automated chatbot created by a partnership between digital marketing firm BluePrint Business Communications and software platform Ellie for New Bern’s official tourism website. Home to Tryon Palace and the birthplace of Pepsi Cola, the city is located about 112 miles east of Raleigh. “We have programmed [the tool] to serve as a one-stop-shop for all things New Bern,” said BluePrint’s founder and president Brice Connors.
“With a website as large as New Bern’s, it is easy for users to run into navigational issues,” he added. “This is where Ellie streamlines the process and provides the user with what they want when they want. Whether you are planning your trip six months in advance or you just happened to come to town, Ellie takes the hassle out of traveling.”