TRAVEL TECHNOLOGY

RateGain launches Content.AI, an end-to-end AI platform for hotels to make content management seamless

RateGain | November 12, 2021

RateGain Travel Technologies Limited, a provider of SaaS solutions for travel and hospitality, announced the launch of Content.AI, a self-serve SaaS solution powered by AI to help hotels manage, optimize, enhance as well as distribute content across demand partners to solve for higher conversions.

Since the beginning of 2021, RateGain has been launching AI-powered solutions focused on helping hotels get more control on guest acquisition and help them drive recovery. While the first half of 2021 focused on providing solutions that helped the industry forecast more accurately in the absence of consistent historical data, RateGain is now focusing to help hotels improve conversions across all channels by delivering a consistent brand experience.

As travel comes back, potential guests are looking at online channels and hotels to provide accurate information about room amenities, health and hygiene standards as well as the overall experience. According to a recent study by McKinsey, in the post-pandemic world, guests are more likely to provide extreme feedback in case the stay does not meet their expectations; making it more critical for hotels to communicate the right experience across all channels.

With Content.AI, hotels of every size get a platform that helps them solve the three-pronged challenge of completeness, consistency and conversions. Hotels and hotel chains have struggled in maintaining high-quality content about all the properties at one place and the process has involved multiple teams managing components of contents while working across disparate demand partners – making it extremely difficult to collate, update and manage the data.

This inconsistent content is manually updated across each demand partner's extranet and the repetitive process introduces errors, which makes information on demand partners incorrect, incomplete and inconsistent.

Content.AI solves all of these problems to improve conversions:

  • Augmentation allows hotels to improve the level of content with minimum manual intervention and effort
  • Uses AI to prioritize which content should hotels update first to drive more conversions
  • Edit, Enhance and Optimize images to communicate the best experience to the prospective guests
  • Auto-tag images for easy identification and categorization by demand partners to improve SEO
  • One-click distribution to demand partners saving hours of effort in updating content

Hotels of all sizes now have complete control on driving more conversions by augmenting, optimizing and distributing high-quality content across all demand partners as well as through RateGain's Martech offerings of BCV and myhotelshop; giving them the ability to have a 360-degree approach to unlock new revenue.

"Trust is the most critical criteria for winning over guests in the new normal, and consistently providing high-quality content across all customer touch points is no longer an option for hotels and a necessity to improve retention and conversions. For most of the last decade, content management has been an extremely time consuming operational task which has not been related to conversions, however, with the share of digital bookings increasing and the guest being more aware, hotels would need to solve this quickly and Content. is the only end-to-end platform to facilitate that."

-Bhanu Chopra, Founder, RateGain

About RateGain
RateGain is a global provider of SaaS solutions for the hospitality and travel industry, offering travel and hospitality solutions that unlock new revenue every day. We are one of the largest aggregators of data points in the world for the hospitality and travel industry (Source: Phocuswright Report). For more information visit https://www.rategain.com

Spotlight

Frankfurt Airport (FRA) is Germany’s global gateway and one of the world’s largest aviation hubs. In 2017, over 64 million passengers departed, arrived or connected to another flight via FRA. Who are these passengers passing through the terminals or seated on the planes at FRA? Where do they come from and where are they flying to? To find this out, Fraport (the owner and operator of Frankfurt Airport) has been continuously conducting passenger surveys since 1991.

Spotlight

Frankfurt Airport (FRA) is Germany’s global gateway and one of the world’s largest aviation hubs. In 2017, over 64 million passengers departed, arrived or connected to another flight via FRA. Who are these passengers passing through the terminals or seated on the planes at FRA? Where do they come from and where are they flying to? To find this out, Fraport (the owner and operator of Frankfurt Airport) has been continuously conducting passenger surveys since 1991.

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HOSPITALITY TRENDS

View Partners with InnSpire to Offer Contactless Guest Experience at British Columbia’s Versante Hotel

View, Inc. | April 11, 2022

View, Inc. announced a partnership with InnSpire to offer an integrated and seamless guest experience at the newly opened Versante Hotel in Richmond, British Columbia. View, Inc. is the leader in smart building technologies. InnSpire is the leading provider of a comprehensive hospitality technology suite. The 14-story, five-star boutique hotel, owned by its parent company Sunwins Enterprise Ltd., features floor-to-ceiling View Smart Windows. By eliminating the need for blinds, View Smart Windows provide guests at Versante with unobstructed views of the North Shore Mountains, Fraser River, and Vancouver Island. Guests in each of Versante's 100 luxury rooms and suites experience customized control over their entire stay thanks to InnSpire's award-winning integrated solutions—from room access to lighting, temperature, and the tint of the room's View Smart Windows. At Versante, InnSpire will provide a proprietary mobile Guest Journey App and linked TV options with Chromecast casting. In addition, guests may choose the tint of the smart windows using InnSpire's multi-function smartphone app. "Combining InnSpire's digital solutions with our smart window technology will bring a whole new level of connectivity to hotels worldwide." -Guthrie Cox, President, Canada at View, Versante visitors will enjoy a hassle-free stay. Through InnSpire's connected television systems with superior smart television and Chromecast streaming capabilities, guests have total control over their entertainment experience. Additionally, the smart television system enables hotel guests to order services like room service, find hotel information, and contact property employees without leaving the comfort and security of their rooms. Martin Chevalley, CEO of InnSpire, said, We are honored to partner with the Versante Hotel in creating this exceptional level of luxury for their guests.

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COMMERCIAL TRAVEL

Wego to Acquire Cleartrip's Middle East Business from Flipkart

Wego | February 21, 2022

Wego, the leading online travel marketplace in the MENA region announced that it has signed a definitive agreement with the Flipkart Group, India's homegrown e-commerce ecosystem, to acquire Cleartrip's Middle East business. This transaction also includes the sale of Flyin.com and a technology co-operation agreement between Wego and Flipkart. The Boards of Directors of Wego and Flipkart have approved the transaction, which is expected to close in the second half of 2022, subject to customary closing conditions and regulatory approvals.Cleartrip is a pioneer of online travel in India and is famous and much loved by customers for its user-friendly interface and industry-first initiatives. Cleartrip expanded organically into the Middle East region in 2010 and acquired Riyadh based Flyin.com in 2018, which played a similar role in kick-starting online travel in Saudi Arabia. Wego and Cleartrip both have their regional headquarters located in Dubai Internet City. "Cleartrip and Flyin are both product-driven companies with best-in-class OTA technology that have established strong brands and strong positions across the Middle East, We are excited to welcome Cleartrip Middle East and Flyin into the Wego group. The Middle East is set to be one of the most exciting growth stories of the next decade with the travel & technology sectors taking center stage and with the Wego group playing a very crucial role. This acquisition will significantly increase our scale and capabilities and will strengthen our ability to partner and collaborate across our region. We are also excited to begin a multi-faceted partnership with Flipkart that will involve us sharing a brand across regions and co-operating on technology." -Ross Veitch, CEO & Co-Founder of Wego. The opportunity in travel tech for India is vast, and through Cleartrip, we have been able to provide our customers with a wide range of travel experiences and deeper value,"said Ravi Iyer, Senior Vice President and Head - Corporate Development, Flipkart. "Given our strategic priorities and focus on the Indian market, the acquisition of Cleartrip's Middle East business by Wego provides continuity to its business, and we believe that they are the right partners to boost its next phase of growth. We thank Stuart for his leadership and partnership over the past year as Cleartrip India has become an integral part of the Flipkart Group and wish him and the Wego team continued success. "Our focus is clear, building a world-class online travel business emanating from the Middle East but with global ambitions. The region is well placed to be the engine of growth for travel both as a destination and as a highly mobile, digital-savvy demographic looking for choice and value. By joining forces with Wego, we are able to offer everything from search to service and to contribute meaningfully to that story." -Stuart Crighton, Co-Founder and Head of Cleartrip's International Business, Rothschild and Co. were exclusive advisors to Flipkart on this transaction. About Wego Wego operates the largest online travel marketplace in the Middle East and North Africa (MENA) region and provides award-winning travel search websites and top-ranked mobile apps.Wego harnesses powerful technology to automate and simplify the process of searching, comparing, and booking travel across hundreds of airlines, hotel chains and online travel agencies.Founded in 2005, Wego is dual headquartered in Dubai and Singapore and is backed by investors including Tiger Global Management, Crescent Point, Square Peg Capital, Middle East Venture Partners, and the MBC Group. About the Flipkart Group The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Health+, Flipkart Wholesale, and Cleartrip. The Group is also a majority shareholder in PhonePe, one of the leading Payments Apps in India.Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution, with a registered customer base of more than 350 million, offering over 150 million products across 80+ categories. Our efforts to democratize commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem, and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations have made online shopping more accessible and affordable for millions of Indians. Together with its group companies, Flipkart is committed to transforming commerce in India through technology.

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TRAVEL TECHNOLOGY

Despite the Pandemic, Brazil's Travel Tech Scene is Thriving

Skift | July 29, 2021

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