Destination and Tourism
TravelHost | January 05, 2024
TravelHost, the premier provider of local news and information for travelers, has unveiled the first step of a comprehensive transformation today with the launch of a new website and multi-media marketing initiative. This is the beginning of a brand revitalization strategy that includes new social channels and the premier of a 15-second commercial that will air on digital and broadcast platforms in Q1 2024.
Founded in 1968 as the nation's first in-room hotel magazine, TravelHost was purchased last year by Bridge Media Networks (Bridge Media), a growing media conglomerate, to join a lineup of national media outlets including TV networks NEWSnet™ and Sports News Highlights™ and DRIVEN Autos.
Orestes Baez, an industry veteran with more than 35 years of experience in the magazine and newspaper business, was hired as CEO to revamp the TravelHost brand and expand the service markets. Baez has opened six new markets in 2023, including: Nashville and Pigeon Forge, TN; Austin, TX; Virginia Beach VA; Phoenix, AZ; and San Diego and Orange County, CA. TravelHost plans to add 100 additional markets throughout the United States over the next five years. This rapid growth initiative and new marketing strategy highlight the brand's commitment to providing travelers with custom-curated recommendations to eat, shop, play, and stay.
"TravelHost has helped families create unforgettable moments for 55 years," said Baez. "We are committed to building the innovative products and services that will help our customers make new memories in the years to come. With deep, hyperlocal expertise driving our business, TravelHost will help any traveler 'live like a local'."
The all-new Travelhost.com website, created in partnership with BLOX Digital, boasts intuitive navigation, robust review-style articles, available e-Editions of the printed magazines and an integration with Expedia for hassle-free reservations. Users can also opt-in for a complementary newsletter to deliver the latest local tips right to their inbox.
TravelHost will make use of BLOX Digital's full solutions suite, a strategic move aimed at enhancing efficiency and managing costs.
"We are delighted that TravelHost has chosen to partner with BLOX Digital," said Brad Ward, CEO of BLOX Digital. "Our team looks forward to helping TravelHost harness the full potential of our fully-integrated platform to expand into new markets, improve efficiency, and boost digital revenue."
Hospitality Trends, Hospitality Management
PR Newswire | January 25, 2024
My Place Hotels of America has officially opened My Place Hotels-Idaho Falls, ID, in Idaho Falls, ID. This marks the 70th open and operating My Place property nationally. Guard Hospitality manages the property, which is owned by MP Idaho Falls and was developed by Legacy Builders.
The 64-key property is pet-friendly and offers many amenities, including complimentary high-speed Wi-Fi, onsite laundry, a grilling station, and a 24-hour grab-and-go store stocked with food, beverages, and other necessities. Each guestroom includes a full kitchen and coffee maker.
The property sits just minutes from the heart of historic downtown Idaho Falls and is adjacent to the new Snake River Landing Development. Idaho Falls is the largest city East of Idaho's capital, with an estimated population of approximately 64,000 people. The city serves as the commercial, cultural, and healthcare hub for Eastern Idaho, Western Wyoming, and Southern Montana. Idaho Falls' location in the greater Bonneville County is often referred to as the "Gateway to Yellowstone Park" due to its proximity to one of the nation's most popular national parks and its own recreational activities.
My Place Hotels-Idaho Falls is also the official hotel partner of the Idaho Falls Spud Kings, one of the newest franchises in the United States Premier Hockey League (USPHL)'s Tier 3 Mountain Division, and is minutes from Mountain America Center, where the Spud Kings play.
"We were very excited to see My Place Hotels-Idaho Falls officially open its doors at the end of 2023," stated Ryan Rivett, co-founder and CEO of My Place Hotels. "This property boasts an incredible location, and we are confident that our robust offerings will distinguish us in this dynamic market. As we look forward to additional openings in 2024, we are eager to leverage our momentum to expand our presence with a focus on strategic growth."
Destination and Tourism, Business Travel
PR Newswire | January 09, 2024
SIXT USA, a subsidiary of Sixt SE – the global leader in premium mobility services – is continuing its robust U.S. expansion with a new car rental branch opening today at Salt Lake City International Airport (SLC) in Salt Lake City, Utah. Car rental reservations can be made now at SIXT.com or via the SIXT app.
Open just in time for ski season, the new branch is located at 395 North Wright Brothers Drive, a quick five minute shuttle ride from the airport, and is SIXT's first branch in Utah. It offers a wide selection of premium rentals specifically chosen to cater to the needs of the market including high-end SUVs, as well as standard and luxury coupes and sedans that give travelers to the Salt Lake City region a wide selection of vehicles to meet specific needs and preferences.
To celebrate the opening of its new SLC location, SIXT is partnering with The Hollywood Reporter (THR) as exclusive transportation provider to THR's Festival Studio at Park City during the Sundance Film Festival in Park City, Utah. Under the partnership, SIXT will have a presence in the THR Festival Studio to engage talent with the premium rental car experience that sets SIXT apart from typical rental car services.
Tom Kennedy, President, SIXT USA & Canada: "As a major gateway to the Intermountain West region and with the world-class ski resorts of Deer Valley and Park City a mere 45-minute drive away, SLC is an important new location for SIXT. We are excited to bring our premium fleet and service to this dynamic and picturesque region and look forward to helping enable memorable moments for our customers by providing a premium car rental experience at an affordable price."
The new SLC branch joins a growing list of recent branch openings across North America including other airport branches such as Raleigh-Durham, Jacksonville, Washington D.C. and several recent off-airport locations including Houston, Fort Worth, Toronto, Boston and Jersey City. SIXT will continue to expand in the U.S. and Canada with the opening of additional locations this year.
In just a little over 10 years, the United States has become the most important growth market for SIXT. Today, SIXT operates more than 100 rental branches in 23 states, employs more than 1,700 team members, and now serves 44 of the most important airports in the U.S. In addition, by launching operations in Canada in 2022, SIXT is tapping into another billion-dollar market that also offers potential for synergies with its U.S. business.