DESTINATION AND TOURISM
prnewswire | April 06, 2023
Travelex Insurance Services Inc., a leading travel insurance provider in North America, announced it is launching a program to support the company's partners in their marketing efforts: integrated marketing campaign materials delivered quarterly, starting today.
Travelex President and CEO Shannon Lofdahl said the company's partners of all sizes have expressed the need for cohesive marketing materials they can use to effectively market travel insurance. "Often, we hear that time and budget resources are challenges for our partners," Lofdahl said. "And the expense associated with developing creative assets can be costly, particularly for small businesses.
"We see this as an opportunity to leverage our team of talented, nimble marketers and provide our partners added value while saving them money," Lofdahl said.
The amount is significant. At current ad agency rates for concepting, copywriting, design work, and photo licenses, the value of the integrated campaign materials Travelex is several thousand dollars each quarter. Partners will receive digital display ads in multiple sizes; print ads, color and black-and-white; a social media content calendar and graphics for regular posts; and an article and coordinating photo that partners can distribute to their client lists.
"Businesses know they need to advertise, but it's costly," Lofdahl said, "and the expense of an ad agency or freelancer to develop the creative assets increases the cost.
"Travelex has a team of highly skilled marketers right here, and they can help our partners," Lofdahl continued. "These integrated campaigns differentiate Travelex among our competitors, but most importantly, they are one more way we can deliver the outstanding customer service our partners know us for."
About Travelex Insurance Services
Travelex Insurance Services has been a leading U.S. provider of travel insurance. As a premier partner to the travel industry, Travelex offers an array of products designed to help travelers create and protect the moments that matter most while they explore the world. We are part of the Zurich family of global brands and a woman-led organization that appreciates diversity. Guided by our values, we are optimistic, caring and reliable. With forward thinking, determination and a sense of togetherness, we help travelers dream, explore, and travel on.
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FEATURES AND ADVICE
BrainHQ | March 10, 2023
BrainHQ, a brain training system, has recently announced the conclusion of its pilot study, showing that brain training can help space travel. The research was conducted with computerized brain training and Posit Science marketed it.
The researchers found that space travel has a hazardous impact on the brain because of the gravitational forces involved in liftoff and landing, radiation, microgravity, and isolation. These impacts resulted in effects like intracranial pressure, impaired vision, vestibular dysfunction, altered fluid levels in veins and arteries, white matter changes, and premature aging. They grouped the astronauts having qualities like age, education and discipline who are employees from the Johnson Space Center for the Increasing Cognitive Ability/Reserve Using Software (ICARUS) pilot study. It tested their cognitive performance through its assessments and Cognition Test Battery, a software-based test dedicated to NASA.
It trained five of these participants for about 15 hours of training, 18 sessions and over the 90 days. They improved on internal measures of its exercises with a 71% increase on average in primary performance metrics. On the NASA Cognition Test Battery, they showed 19% gains on average. With preliminary findings, the pilot study provided data and feasibility for further research.
CEO of Posit Science, Dr. Henry Mahncke said, “These are exciting results in a new area, which is literally about the New Frontier.” He added, “Whether it’s returning to the moon or colonizing Mars, we know that addressing the cognitive challenges of long-term space flight is essential. These results fit nicely with what we’ve seen in building cognitive reserve in older adults and people recovering from brain injury and brain fog, as well as improving peak performers — such as special forces, law enforcement, or athletes — expected to perform at superhuman levels under extreme time and performance pressures.”
(Source – Globe Newswire)
About BrainHQ
Headquartered in San Francisco, California, BrainHQ, a wellness and fitness services provider, has improved mental ability and performance since 2002. The international team of neuroscientists and brain experts tested its brain training system. Its exercise is scientific-based, and researchers validated its real benefits in their published papers. The experts design, test and redefine its online exercises for cognitive issues, healthy aging and mental conditions. It uses a special algorithm to adapt difficulty in each exercise at the optimum level. Its exercises are divided into different levels for a flexible period, depending on the personal training goals, on any computer or mobile device.
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TRAVEL TECHNOLOGY
businesswire | May 22, 2023
Against a surge in both business and personal travel, global fintech Airwallex and leading travel technology company Expedia Group announced today a joint promotion to help customers save when booking hotel stays.
Jessica Chiu, Head of North American Strategic Partnerships at Airwallex said global business and personal travel was regaining momentum and the new partnership with the world’s leading traveler technology platform, Expedia Group, meant existing and new Airwallex customers could enjoy an exclusive 10 per cent discount off hotel stays when booking on the platform, starting from today. The partnership gives Airwallex’s customers access to exclusive perks and highlights the two companies’ shared core value of customer-centricity.
“We know the cost pressures many companies are facing in their budgets but we also understand how important work travel can be to building new relationships and growing a business,” Jessica added.
“Whether it’s meeting new business prospects, attending a conference or an internal team gathering, we recognize face-to-face engagements help build better connections.”
“With so many business travelers looking to book trips amid rising costs and inflation, this partnership with Expedia makes travel more affordable for all Airwallex customers around the world.”
Clayton Nelson, Vice President, Retail Partnerships at Expedia Group said, “We are delighted to be partnering with Airwallex to offer their members a way to access discounts across our depth and breadth of global travel supply on our sites. We’re always looking for ways to connect our partners with travelers via our industry-leading affiliate technology.”
According to Expedia’s Traveler Value Index 2023, one in three people are planning on business travel in the year ahead. With this increase in demand, and as Covid restrictions are lifted all around the world, Airwallex has been identifying ways to continue to support businesses as they look to travel and grow across borders.
About Airwallex
Airwallex is a global payments and financial platform for modern businesses. We remove the unnecessary friction and cost inherent in the traditional financial system to help entrepreneurs achieve their global ambitions. Leading companies around the world trust Airwallex to manage everything from payments, treasury, and spend to embedded finance -- all in one single platform. Our purpose is to connect entrepreneurs, business builders, makers and creators with opportunities in every corner of the world. With an international footprint across the Asia-Pacific, Europe and North America, we empower businesses to grow without borders.
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