Research Shows Reducing Friction Matters; Expedia Group Prioritizes for Travelers and Partners

Technology can improve travel experiences by reducing pain points and stressors along the journey. Today, Expedia Group and business strategy Firm Magid released the Online Travel Friction Index1, finding travelers want suppliers to offer a seamless travel experience, and to quickly and effectively handle any challenge during their travels. The research is aligned with Expedia Group's priority focus to unleash the power of its platform to build out traveler and partner solutions that can help knock down the barriers to travel, making it easier, more enjoyable, more attainable, more accessible and in doing so, ultimately bring the world within reach for billions of people around the globe..