COMMERCIAL TRAVEL, HOSPITALITY TRENDS

ROOMDEX, A Hotel Upsell Innovator, Partners with PANDOX

ROOMDEX | September 20, 2022 | Read time : 02:34 min

ROOMDEX, A Hotel Upsell Innovator
ROOMDEX, a pioneer in automated hotel upselling solutions, announces that Pandox, a leading hotel company that has ownership in 156 hotels across the globe, activated ROOMDEX’s Upgrade Optimizer software in two hotels, including:“We've always worked with a tool for upselling, but they all required some amount of human labor. So, we were looking for something else, something that was better,” said Jens Egemalm, Distribution Director for Pandox Operations Hotel, “One of my colleagues at the revenue center was doing research on upsell tools in the MEWS marketplace and found ROOMDEX. It was one of the few that was a fully automated system. We liked the simplicity of it, and that led to the first call.”

ROOMDEX Upsell Automation is a set-it-and-forget-it solution that delivers the lowest cost revenue a hotel can generate. ROOMDEX’s Upgrade Optimize combines 2-way integration with a proprietary algorithm to generate True Availability, forecasting inventory usage so there are no operational conflicts. With ROOMDEX, hotel can effortlessly sell and guarantee pre-arrival offers for Room Upgrades, Early Check-in, Late Departure and Guest Services (Breakfast, Parking, etc.).

“In terms of performance, we had high expectations because it was sold to us that it would perform well. And it did. We didn't have to wait one or two weeks before it started performing – it started performing directly. Within just a few days of one of the properties going live, we had more than €5000 worth of upsells. And it’s been consistent – we haven't gone any day without any upsells. Plus, our ROI is higher than what was promised or expected. We are very happy with that.”

ROOMDEX pilot hotels have reported an average of $75 of additional room product up-sell revenue per up-sold stay since using the hotel upsell tool. Upgrade OptimizerTM room revenue is improving RevPar and boosting ADR when hotels need it most.

“We have been very happy with our partnership with MEWS and their app marketplace,Hotel groups like Pandox, who are very experienced in both cloud technology and the upselling space, have found it very easy to run a free trial of ROOMDEX through MEWS. ”

-Jos Schaap, CEO and Co-Founder of ROOMDEX,

About ROOMDEX
ROOMDEX’s hotel upsell software, “Upgrade Optimizer,” automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. Automation is the cornerstone of our pioneering hotel optimization platform. ROOMDEX uses hotel reservation, guest data and its proprietary persona and price algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI. The company was founded by Jos Schaap, Pierre Boettner and Denis Bajet, three industry veterans (Ex. MICROS-OPERA (now Oracle Hospitality), StayNTouch, Shiji and Nor1). ROOMDEX leverages that 90 years of hotel software innovation experience in PMS, integrations, revenue management, BI, mobile, self-service and upgrade optimization software. Since founding in spring of 2020, ROOMDEX has signed on more than 100 hotels with 9,000 rooms across the U.S., U.K. and Europe.

About Pandox
Pandox is a leading owner of hotel properties in Northern Europe with a focus on sizeable hotels in key leisure and corporate destinations. Pandox’s hotel property portfolio currently comprises 156 hotels with approximately 35,500 hotel rooms in 15 countries. Pandox’s business is organised into Property management, which comprises hotel properties leased on a long-term basis to market leading regional hotel operators and leading international hotel operators, and Operator activities, which comprises hotel operations executed by Pandox in its owner-occupied hotel properties. Pandox was founded in 1995 and the company’s B shares are listed on Nasdaq Stockholm. http://www.pandox.se

Spotlight

Driven by a desire to help you, help travellers, we felt a good starting point was to sense-check where we are as an industry and identify what would be most beneficial going forward in creating a rigorous research process with an emerging evidence-base to guide you and your strategy

Spotlight

Driven by a desire to help you, help travellers, we felt a good starting point was to sense-check where we are as an industry and identify what would be most beneficial going forward in creating a rigorous research process with an emerging evidence-base to guide you and your strategy

Related News

INDUSTRY OUTLOOK, HOSPITALITY TRENDS

Optii Partners with the Association of Serviced Apartment Providers

Optii Solutions | November 25, 2022

Optii Solutions, the leading hotel operations software, announced that it is entering into a partnership with the Association of Serviced Apartment Providers (ASAP) to support the organization and its members. The Association of Serviced Apartment Providers is the not for profit trade body representing serviced accommodation Providers, who collectively operate more than 100,000 apartments in 25 countries and offer 3 million bed nights per year. Following the success of multiple properties in the Staycity Group portfolio, Optii is appealing to new segments in the European market beyond traditional hotels. As demand for technology in the serviced apartment segment increases, Optii is pleased to support ASAP’s objective to grow the professional serviced apartment sector into one where the majority of all consumers understand the benefits of serviced apartments, and see them as a safe, modern and credible alternative to more conventional types of accommodation. “We are enthusiastic to partner with Optii after seeing the value they bring to operators such as Accredited ASAP Member Staycity. Raising awareness and understanding of professionally managed serviced apartments with travelers is part of our mission. We recognize that serviced apartments have to meet a certain level of guest experience and value to support that. Optii and other leading technology providers can play a big role in helping our members stay competitive by having a modern, technology-forward operation.” -James Foice, Chief Executive, ASAP Maria Macree, Vice President of Sales - EMEA, Optii Solutions, said: There’s a lot of connective tissue in the hospitality industry, and it’s organizations like ASAP that make that happen. We are thrilled to partner with them, and I am personally excited to add new names and faces to the conversations I am having with members around how Optii can help them run a smart housekeeping and engineering operation that protects the bottom line and delivers on the guest experience that they promise. About the Association of Serviced Apartment Providers The Association of Serviced Apartment Providers (ASAP) is the not-for-profit trade body for the serviced apartment and aparthotel sector. All Members sign up to our Code of Conduct and share our aims of raising and promoting standards within this growing part of the hospitality industry. Together we are driving the sector towards becoming a safe, inclusive industry delivering top customer service and living up to our promises, so guests can always stay with confidence. Please see www.theasap.org.uk and our membership directory www.staywithconfidence.com. About Optii Solutions Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information about Optii, please visit: www.optiisolutions.com.

Read More

DESTINATION AND TOURISM, INDUSTRY OUTLOOK

Trip.com Group becomes a member of the Global Sustainable Tourism Council

Trip.com Group | October 17, 2022

Trip.com Group has officially joined the Global Sustainable Tourism Council's (GSTC) global network as a member. Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services.Trip.com Group's mission to 'pursue the perfect trip for a better world' focuses the Group's efforts on improving the communities and lives of the people they serve, and drives their commitment to being a more responsible industry leader. To fulfill this mission, earlier this year Trip.com Group announced its green tourism goals, covering three key areas: to launch over 10,000 low-carbon travel products; to promote sustainable travel and engage 100 million travellers in low-carbon practices; and aim to further reduce carbon emissions across its own operations. In order to delve into consumer sentiment on sustainable travel and share findings with the industry, Trip.com Group conducted a survey that gathered responses from over 7,700 travellers from 11 markets. Trip.com Group's Sustainable Travel Consumer Report 2022 revealed that almost eight in 10 (78.7%) travellers recognise the importance of sustainable travel. The Report also found that the COVID-19 pandemic has been a major driver behind increased consumer awareness of their travels' impact on the planet, with 67.7% of travellers now open to paying more for sustainable options. To meet increased demand for sustainable travel options, the Group's consumer brand Trip.com launched its CHOOOSE carbon offsetting option for travellers to offset their flights' Co2 emissions. This program allows customers to address their flight emissions by supporting a portfolio of trusted high-impact climate projects in line with the UN Sustainable Development Goals. As a member of the GSTC, Trip.com Group will support the GSTC mission to promote sustainable tourism standards in the travel & tourism sector. Being a GSTC member allows Trip.com Group to participate in GSTC's global network, contributing to the important work of the GSTC in promoting the widespread adoption of universal sustainable tourism principles. At Trip.com Group, we believe we can only solve big issues by working with our peers from across the industry. This is why we are very excited to become a member of the GSTC, joining their global community to collaborate on sustainable travel initiatives that contribute towards a more sustainable future," said Jane Sun, Chief Executive Officer of Trip.com Group. "We at GSTC are delighted to welcome Trip.com Group and all its powerful brands as a member of our growing community of members. Their power in the marketplace can deliver much in the way of more sustainable forms of tourism being made available to more travelers throughout the world, and we look forward to partnering in those efforts," -Randy Durband, Chief Executive Officer of GSTC. About Trip.com Group Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar with the mission to pursue the perfect trip for a better world. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services. Trip.com Group technology enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the vision "to be the world's leading and most trusted family of online travel brands that aspires to deliver the perfect trip at the best price for every traveler". About the GSTC The Global Sustainable Tourism Council® (GSTC®) establishes and manages global sustainable standards, known as the GSTC Criteria. There are two sets: Destination Criteria for public policy-makers and destination managers, and Industry Criteria for hotels and tour operators. They are arranged in four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; and (D) Environmental impacts (including consumption of resources, reducing pollution, and conserving biodiversity and landscapes). Since tourism destinations each have their own culture, environment, customs, and laws, the Criteria are designed to be adapted to local conditions and supplemented by additional criteria for the specific location and activity. The GSTC Criteria form the foundation for GSTC's assurance role for Certification Bodies that certify hotels/accommodations, tour operators, and destinations as having sustainable policies and practices in place. GSTC does not directly certify any products or services, but provides accreditation to those that do. The GSTC is an independent and neutral USA-registered 501(c)3 non-profit organization that represents a diverse and global membership, including national and provincial governments, leading travel companies, hotels, tour operators, NGOs, individuals and communities – all striving to achieve best practices in sustainable tourism.

Read More

TRAVEL TECHNOLOGY, INDUSTRY OUTLOOK

ARC and ForwardKeys Partner for New Destination Marketing Tool

Airlines Reporting Corp. (ARC) and ForwardKeys | September 21, 2022

Airlines Reporting Corp. (ARC) and ForwardKeys are pleased to announce the launch of Destination Gateway, a new data tool designed for destination marketing organizations (DMOs), tourism bureaus and conventions and visitors bureaus. This new product combines ARC’s industry-leading ticketing data with ForwardKeys’ travel search interest, airline schedule and capacity data to provide a comprehensive view of travel to specified destinations.With Destination Gateway, users can gain valuable insights into travel to their destination and similar destinations to better inform decisions and marketing strategies. The data is presented in easy-to-understand visuals that can be exported for presentations and further analysis. “Destination Gateway is the result of a strong collaboration between two leading air travel data and analytics organizations,” said Steve Solomon, chief commercial officer at ARC. “Nowhere else can destinations generate insights via global air traffic ticketing data, with historical trending and an outlook on future travel and traveler behavior. This comprehensive solution allows users to identify opportunities to influence travel by building relationships with travel sellers to guide them in effectively promoting their destination.” Users can customize their Destination Gateway reports across four modules to provide insights that grow a destination: Performance – How well a destination is attracting travelers. Recovery – Comparing today’s travel levels with pre-COVID-19 levels. Connectivity – Data designed to help with negotiations with airlines. Agencies – Insight into which agencies sell travel to a particular destination. “We are very excited with the launch of Destination Gateway in the USA – the first tangible outcome, of which we expect there to be many more, of our collaboration with ARC, ForwardKeys has many years of experience serving and supporting tourism-related businesses and enjoys strong market leadership with over 60 DMO-related customers throughout Central and South America, the Caribbean, Europe, Africa and Asia-Pacific. We look forward to working with ARC to bring data insights and intelligence from Destination Gateway to ARC customers in the USA.” -Olivier Jager, chief executive officer at ForwardKeys. About ARC ARC accelerates the growth of global air travel by delivering forward-looking travel data, flexible distribution services and other innovative industry solutions. We are a leading travel intelligence company that possesses the world’s largest, most comprehensive global airline ticket dataset, including more than 15 billion passenger flights representing 490 airlines and 230 countries and territories. Our solutions and expertise strengthen economies and enrich lives by connecting stakeholders across the travel ecosystem. For more information, visit arccorp.com. About ForwardKeys Founded in 2010, ForwardKeys has pioneered the way forward for tourism organizations, hotels, and retailers keen to understand who is travelling where, when, and for how long. We’ve managed to share such information by having the most comprehensive ticketing data covering the globe from online bookings to travel agencies and airlines. From ticketing data to Seat Capacity and Total Air Market (TAM) the variety of datasets means you get a 360-degree view of the real travel ecosystem. Equipped with historical data, future bookings, and forecasts, planning, even with a pandemic, can be simpler with daily updated data.

Read More