INDUSTRY OUTLOOK
Internova Travel Group | February 06, 2023
One of the world's largest travel service providers, Internova Travel Group, recently announced plans to launch a new magazine OLTRE. The magazine is produced for 100,000 affluent customers of Global Travel Collection's luxury travel advisors. Global Travel Collectionpremium and luxury travel division, Global Travel Collection, is the world's most sophisticated group of travel agents and agencies.
Elaine Srnka, who used to work for Virtuoso and is now the Senior Vice President of Editorial at Internova, will oversee OLTRE. She is in charge of all Internova's business units and their brands' editorial strategies and content. Laura Sport, another Virtuoso employee, has been appointed Vice President of Publishing. Brad A. Johnson, Editorial Director, worked for Modern Luxury Media for ten years as the national travel editor, and Devin Duckworth, Design Director, came from Fodor's Travel.
Four issues of OLTRE will be published each year, each with a print run of 100,000 copies and an even larger digital audience. Each collectible volume will be printed on eco-certified, archival-quality paper that appears like a keepsake.
The first volume of OLTRE will be debuting this year's spring. Volume 1 will cover the globe from the North to the South poles, adding stops at Bangkok, Mykonos, California, and all points in between. Photo shoots in Italy, London, and other places add to the visual sophistication, and the editors' Look Book guides the most anticipated events in the fashion industry. In addition, every issue will have interviews with exciting travelers in the style of Marcel Proust, tips and insights from travel advisors, and articles about culture, style, and other luxury travel topics.
About Internova Travel Group
One of the largest travel services providers in the world, Internova Travel Group, is a collection of top brands that offer high-touch, personal travel expertise to both leisure and business clients. The company manages leisure, business, and franchise enterprises through the portfolio of different divisions. The travel group represents 100,000+ travel advisors in more than 6,000 company-owned and linked with 80+ countries located primarily in the US, Canada, and the UK.
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TRAVEL TECHNOLOGY
Plusgrade | March 01, 2023
Plusgrade, an ancillary revenue solutions provider for the travel industry, announced its extensive partnership with AirAsia. This partnership would empower AirAsia customers to bid for upgrades and reservations for extra space and comfort.
The travel industry is in progress, starting with the relaxation of the travel restrictions for the Asia-Pacific region in early 2023. Ancillary services are an excellent option for enhancing customer experience and revenue generation. They would help airline, rail, and hotel companies with travel returns so that the returns could even exceed those before the pandemic. Travelers are more interested in a streamlined travel experience for innovation and comfort, improving their journey. The ancillary services like upgrades and extra space beside their seats for flight reservations would make travel more pleasant. More space gives them an area to stretch and relax, and the upgrades allow travelers to avail of premium products and services that are generally out of reach.
CEO of Plusgrade, Ken Harris, said, "We are thrilled to join forces with AirAsia to support them in driving meaningful ancillary revenue through incredible traveler experiences." He added, "We look forward to supporting AirAsia as they continue to innovate and develop new products and services for their customers, and to expanding our footprint in the thriving APAC region."
(Source – Cision PR Newswire)
Group Chief Commercial Officer of AirAsia, Ms. Karen Chan said, "This collaboration will enable us to offer more passengers the chance to access our premium products and services, such as our award-winning premium flatbeds or hot seats with extra legroom. We are confident that our guests will love this innovative and seamless way to enhance their travel experience."
(Source – Cision PR Newswire)
About Plusgrade
Headquartered in Montreal, Quebec, Plusgrade, an IT consulting and services provider for the travel industry, offers solutions for ancillary revenue powerhouse, upsell, merchandising, and revenue upgrade platforms for the airline industry worldwide. It assists airline, hospitality, passenger rail, cruise, and financial services companies with revenue generation through excellent customer experience. Its ancillary revenue powerhouse generates massive revenue in a single new revenue opportunity in its platform for its partners. In addition, it enhances travel experiences for its partners' passengers and guests. Finally, its premium upgrade bidding accelerates return on unsold premium inventory for an engaging and effortless customer journey.
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DESTINATION AND TOURISM
GetYourGuide | March 09, 2023
GetYourGuide, an online travel booking platform, has recently launched the 'Originals by GetYourGuide' platform, an exclusive travel experience for discovery. It is a part of GetYourGuide's first global campaign called 'Make Memories,' proving that formative events in life like traveling beat positive memories.
The platform is a collection of travel experiences for a once-in-a-lifetime opportunity to discover famous destinations, sights, cultures and history. The selected group of visitors would also get exclusive access to travel to spaces that are not open to the public. Its 'Make Memories' campaign was launched to prove that formative events in life, like traveling beat positive memories. With the popularity of its 'Turning the Lights on at the Vatican Museums' experience, where travelers visit the Vatican Museums before sunrise, it has added more offerings for a more enhanced travel experience. With a diverse team of travel enthusiasts, experts, and technologists, it connects travelers with their destinations. It helps them with the destination's best cultural activities and attractions for an authentic and extraordinary travel experience.
VP of Brand at GetYourGuide, Jean-Gabriel Duveau said, "For years, GetYourGuide has helped travelers create lasting memories on every trip they take. This year, we are gearing up to unlock even more unforgettable experiences with the launch of Originals by GetYourGuide, where travelers will get a rare glimpse into unique spaces and moments, and discover their treasures in a way no other visitor can." He added, "Together with the 75,000+ experiences we offer, Originals by GetYourGuide will help us to live up to our promise to unlock unforgettable travel experiences, and help more travelers experience moments that will leave them filled with wonder and awe for years to come."
(Source – Cision PR Newswire)
About GetYourGuide
Headquartered in Berlin, Germany, GetYourGuide, a travel booking platform, specializes in online travel, tours, attractions and local activities, tourism, e-commerce, technology, the hospitality industry, engineering, sales management, account management, marketing, and travel experiences. It has been transforming travel experiences for explorers since 2009. It accelerates growth for experience creators through access to data-driven insights, technology and a market expert. It focuses on simplifying the digital travel reality. It provides meaningful moments of discovery for travelers. It has leading venture capital investors for funding and support and various local offices worldwide.
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