Sabre introduces new GDS media solution

Sabre Corporation has revealed it is enhancing the way hoteliers market to the travel agency community, as part of its rollout of Content Services for Lodging. The travel tech firm will introduce a new GDS media solution for hoteliers that will help travel agents find more relevant hotel options based on travellers’ personal preferences including the ability to search by city name, airport code, city code, points of interest, geolocation, custom polygons and amenities. During the transition, which is expected to begin in mid to late 2020, both Hotel Spotlight and the new solution will be available to the Sabre GDS media customer base providing incremental value to customers.