TRAVEL TECHNOLOGY
prnewswire | May 09, 2023
Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), recently signed a new partnership with Egyptian Tourism Authority as part of its efforts to boost tourism in the region.
This partnership is aimed at promoting Egypt's rich history, culture, and tourism opportunities. Through this campaign under the theme "In Egypt, your expectations are history", Wego will work closely with Egyptian Tourism Authority to promote this campaign on all its marketing channels and bring travelers the best of Egypt's summer and Eid Al Adha celebrations, including festivals, events, and attractions.
Mamoun Hmedan, CCO and MD, MENA and India, Wego, said: "We are thrilled to announce our new partnership with Egyptian Tourism Authority. Egypt is a perfect destination for travelers looking for a mix of history, culture, and adventure. Summer and Eid Al Adha are the ideal times to visit Egypt. We have recorded over 24 million searches from MENA to Egypt between 1 January to 27 April 2023 and we expect to see a surge around the Eid Al Adha period."
Wego will be presenting its users with a comprehensive guide highlighting the best places to visit, things to do, and experiences to enjoy. To reward travelers, a social media competition will run online to give people the chance to visit this must-see destination.
Egypt has a variety of activities and experiences to offer visitors during summer and Eid Al Adha. Travelers can explore ancient monuments as Egypt is home to some of the world's most iconic ancient monuments, including the Great Pyramids of Giza, the Sphinx, and the temples of Luxor and Aswan.
Amr ElKady, CEO of Egyptian Tourism Authority, commented: "We are excited to partner with Wego for another year. With Egypt's rich cultural heritage, diverse landscape, and welcoming people, and Wego's large user base in MENA, we are confident that we can attract more visitors to Egypt and provide them with an unforgettable experience."
Suzan Mostafa, General director of Tourism Promotion at Egyptian Tourism Authority, said: "We are thrilled to partner with Wego and promote our country through this joint campaign. We will benefit from Wego's large user base in the MENA region, which will enable us to drive more traffic to Egypt and attract holidaymakers in the summer season."
During this period, Egypt comes alive with music, dance, and traditional festivities. Moreover, tourists can explore Egypt's stunning beaches, desert landscapes, all of which make Egypt a unique and unforgettable destination.
About Wego
Wego provides award-winning travel search websites and top-ranked mobile apps for travelers living in the Asia Pacific and the Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites.
Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website.
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INDUSTRY OUTLOOK
Brand USA | May 23, 2023
Brand USA, the nation’s destination marketing organization, opened IPW 2023 with an immersive press conference showcasing the USA as an unrivalled travel destination, as well as the reveal of the organization’s latest consumer marketing campaign, provided international travel forecast, and consumer sentiment insights. IPW is the leading trade show for inbound travel to the United States, bringing more than 5,000 industry professionals from more than 60 countries to San Antonio, Texas for the first time. Brand USA is the premier sponsor of the annual event produced by the U.S. Travel Association and taking place for the first time in San Antonio, Texas.
The press conference featured iconic and lesser-known destinations and attractions, from the best places to taste local cuisine to stepping into the song lyrics or movie locations that first inspired a visit, being pampered in the lap of luxury, or experiencing the USA through the eyes of a sports enthusiast.
“There’s no other destination like the United States,” said Brand USA President and CEO, Chris Thompson to over 200 international journalists. “What sets the USA apart is the diversity of our geography, the diversity of our experiences, the diversity of our people, and our one-of-a-kind pop culture.”
Mr. Thompson described how USA pop culture is often the way people around the world first get to know the United States, asking: “How did you first come to know the United States? Were you on the road with Jack Kerouac, walking the line with Johnny Cash, or having breakfast with Audrey Hepburn at Tiffany’s? Regardless, I bet you were left with a dream, an idea, and an intangible excitement, and you knew you just had to experience it all for yourself.”
Thompson, who is bullish on inbound travel to the USA, gave examples of how pent-up demand continues to drive economic recovery in communities throughout the country as more and more people are now booking travel and living out their dreams. During the press conference Thompson highlighted how two recent barriers to travel have been alleviated: that overall airlines expect a near 100 percent return of connectivity by the end of the year, and that effective May 12, international travelers are no longer required to have a COVID-19 vaccination to enter the United States.
The worldwide travel restart has created a highly competitive global market for the lucrative international visitor. To move consumers more quickly from aspiration to action, Brand USA recently launched a marketing campaign across 10 key markets. The campaign showcases how the USA delivers on the consumer promise that whoever you want to be and whatever experience you long for, the United States is where you can find it. Thompson shared two of the latest campaign assets which speak to travelers seeking adventure or family fun.
About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the United States in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past 10 years Brand USA's marketing initiatives have helped welcome 8 million incremental visitors to the United States, benefiting the U.S. economy with more than $58 billion in total economic impact and supporting, on average, more than 37,000 incremental jobs a year.
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TRAVEL TECHNOLOGY
businesswire | May 22, 2023
Against a surge in both business and personal travel, global fintech Airwallex and leading travel technology company Expedia Group announced today a joint promotion to help customers save when booking hotel stays.
Jessica Chiu, Head of North American Strategic Partnerships at Airwallex said global business and personal travel was regaining momentum and the new partnership with the world’s leading traveler technology platform, Expedia Group, meant existing and new Airwallex customers could enjoy an exclusive 10 per cent discount off hotel stays when booking on the platform, starting from today. The partnership gives Airwallex’s customers access to exclusive perks and highlights the two companies’ shared core value of customer-centricity.
“We know the cost pressures many companies are facing in their budgets but we also understand how important work travel can be to building new relationships and growing a business,” Jessica added.
“Whether it’s meeting new business prospects, attending a conference or an internal team gathering, we recognize face-to-face engagements help build better connections.”
“With so many business travelers looking to book trips amid rising costs and inflation, this partnership with Expedia makes travel more affordable for all Airwallex customers around the world.”
Clayton Nelson, Vice President, Retail Partnerships at Expedia Group said, “We are delighted to be partnering with Airwallex to offer their members a way to access discounts across our depth and breadth of global travel supply on our sites. We’re always looking for ways to connect our partners with travelers via our industry-leading affiliate technology.”
According to Expedia’s Traveler Value Index 2023, one in three people are planning on business travel in the year ahead. With this increase in demand, and as Covid restrictions are lifted all around the world, Airwallex has been identifying ways to continue to support businesses as they look to travel and grow across borders.
About Airwallex
Airwallex is a global payments and financial platform for modern businesses. We remove the unnecessary friction and cost inherent in the traditional financial system to help entrepreneurs achieve their global ambitions. Leading companies around the world trust Airwallex to manage everything from payments, treasury, and spend to embedded finance -- all in one single platform. Our purpose is to connect entrepreneurs, business builders, makers and creators with opportunities in every corner of the world. With an international footprint across the Asia-Pacific, Europe and North America, we empower businesses to grow without borders.
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