Sichuan touts its tourist attractions overseas

CGTN | April 29, 2019

The ancient Shu civilization serves as a platform for cross-cultural communication across the world.On the back of Chinese officials' visit to Italy in March, where the two countries signed a memorandum of understanding to advance the Belt and Road Initiative (BRI), southwest China's Sichuan Province is pushing ahead with these intentions by promoting its culture and tourism in the European nation.In March, an exhibition about China's ancient Shu civilization was held in Rome, Italy, along with other efforts to encourage cooperation in areas such as music, football and the preservation of cultural relics. At the Tianfu cultural and creative zone in Sichuan Province, an area dedicated to cultural exchanges between China and Italy is in operation. As of February 2017, the Sichuan government and the Ministry of Foreign Affairs and International Cooperation of Italy signed a joint statement saying they would build a Sino-Italian Cultural Innovation Park in Chengdu.

Spotlight

Korea is a region in East Asia. Since 1948 it has been divided between two distinct sovereign states, North Korea and South Korea. Korea consists of the Korean Peninsula, Jeju Island, and several minor islands near the peninsula.

Spotlight

Korea is a region in East Asia. Since 1948 it has been divided between two distinct sovereign states, North Korea and South Korea. Korea consists of the Korean Peninsula, Jeju Island, and several minor islands near the peninsula.

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INDUSTRY OUTLOOK

Trip.com Group Holds Traveler's Forum, Focusing on Content Marketing Innovation and Destination Development

Trip.com | August 19, 2022

Trip.com Group, a leading online travel service provider, held its annual Traveler's Forum (TF) in Changsha, the capital of Hunan province in central China, on August 18, 2022, focusing on travel content marketing innovation and destination development. The Traveler's Forum consists of three parts: International Travelers' Content Creator Forum, Travelers' Night, and a Music Festival & Lifestyle Fair. The forum offered cross-border communication opportunities to the tourism industry, experts, academics, and travel content creators.As a rapid-growing travel destination, Changsha is popular among influencers and KOLs, attracting millions of travelers from home and abroad. Jointly hosted by Changsha Municipal People's Government, the forum shared Changsha's development roadmap of building a vibrant travel destination through travel content marketing, technology, and integration of resources. "Changsha has become a stylish tourism destination, not only because of its fascinating history and culture but because the city is actively embracing innovation and building Internet-famous products. Changsha's inclusiveness and diversity will attract widespread attention and become a trendsetter." -Jane Sun, CEO of Trip.com Group Rungang Zhang, Deputy Chairman and Secretary General of the Chinese Tourism Association shared, "In recent years, with high internet attention, Changsha has rapidly grown into an internet-famous tourism destination. From Changsha's experience, I believe that travel content incubation and upgrade will be an essential pivot of the future destination development." Yong Tan, Deputy Secretary of the CPC Changsha Municipal Committee, said, With Trip.com Group's strong resource integration capabilities, Changsha is confident it can facilitate tourism transformation further and, in time, build a robust international tourism destination. Trip.com Group has been an essential strategic partner in Changsha's fast-growing tourism development. Leveraging Trip.com Group's strong resource integration capabilities and content marketing strategy, the city has rolled out various travel campaigns and products on Trip.com Group's platforms. For instance, Changsha Municipal Bureau of Culture, Tourism, Radio and Television, together with Trip.com Group, have launched consumption vouchers this year, accelerating travel recovery in the city. As part of the Group's Rural Revitalization Plan, Trip.com Group built a country retreat in the suburb of Changsha in 2021. Only a week after the retreat was built, the number of bookings surpassed the same period last year. Trip.com Group's Traveler's Forum has been held in various cities across China, including Lijiang, Chengdu, Shanghai, Xi'an, Chongqing, Guiyang, Anyang, and Sanya. Over 100,000 travelers have actively participated in the annual event, which has generated billions of online exposures. With the recovery of tourism following the pandemic, the forum showcased Trip.com Group's content marketing strategy. Through gathering high-quality content creators, holding special activities, and facilitating the interaction of experienced travelers, Trip.com Group aims to revitalize the tourism economy and reconnect with keen travelers in post-pandemic times and beyond.

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TRAVEL TECHNOLOGY,AIRLINES AND AIRPORTS

IDnow joins Accelerate@IATA to shape the future of seamless air travel

IDnow | September 13, 2022

IDnow, a leading European identity proofing platform provider, is pleased to announce its participation in the International Air Transport Association's (IATA) Accelerate@IATA 2022 accelerator program. IDnow is working with IATA and its members, providing expertise and regulatory know-how in the field of identity proofing and digital identity. Together, IATA and IDnow are working on the shared goal of making flying more seamless and low-touch for passengers, while lowering fraud risks for airlines. IATA is the trade association for the world's airlines, representing some 290 airlines or 83% of total air traffic. As a leading industry association, IATA is shaping industry standards and the future of aviation. Through the Accelerate@IATA program, IDnow is contributing to the IATA One ID working group. The goal of IATA One ID is to set industry standards that further streamline the passenger journey with digitalization of admissibility and a contactless process through secure biometric enabled identification. Under the One ID vision, upon completing document checks remotely, passengers will be able to arrive at the airport ready to fly and proceed through each airport touchpoint via simple biometric recognition. The objective is to achieve a truly interoperable global system across airports, airlines and governments. IDnow is collaborating with airlines and other technology providers members of the IATA Think Tank on a white paper about the application of digital identity in the air travel industry. In parallel, a proof of concept is being developed to show how digital identity can support people with reduced mobility with traveling, and airlines and airports to prioritize the required staff for the necessary support. We are very pleased to have IDnow participation in the heart of industry innovation conversations. IDnow brings their expertise on the secure decentralized digital identity to support the airline industry for the journey to customer-centricity. – Kat R. Morse, Senior Manager Innovation, Partnerships and Events at IATA. "We understand that in the modern air travel industry, digital identities have a huge potential to shape a whole new traveler experience. From lowering the fraud risk for airlines, to creating a more seamless and low-touch experience for passengers and offering a GDPR compliant solution for storing and sharing of biometric pictures for airports and other players – Digital identity is the key. We are excited and proud to have been selected by IATA to work together and to partner with some of the most prestigious airlines of the world to shape the future of air travel", -Michael A. Binner, Director Digital Identity at IDnow. About IDnow IDnow is a leading identity proofing platform provider in Europe with a vision to make the connected world a safer place. The IDnow platform provides a broad portfolio of identity verification solutions, ranging from automated to human-assisted from purely online to point-of-sale, each of them optimized for user conversion rates and security. In 2021, IDnow acquired the French market leader for identity technology, ARIADNEXT, and the German identity Trust Management AG, enabling IDnow to offer its customers one of the broadest identification solutions through a single, integrated platform. The company has offices in Germany, United Kingdom, France, and Dubai and is backed by renowned institutional investors, including Corsair Capital and Seventure Partners. Its portfolio of over 900 international clients, spans a wide range of industries, and includes leading international players, such as Western Union, UBS, Sixt and Munich Re, as well as digital champions like N26, Solarisbank, wefox and Tier mobility.

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AIRLINES AND AIRPORTS

Privé Jets takes the World Travel Awards’ Leading Private Jet Charter Awards

Prive Jets | September 05, 2022

The World Travel Awards has declared Privé Jets as “North America’s Leading Private Jet Charter”as well as “Caribbean's Leading Private Jet Charter” provider at the 29th annual World Travel Awards Gala Ceremony which took place on Wednesday 31st August 2022 at Sandals Montego Bay in Jamaica. The award show celebrates the commitment to excellence from key players in the travel, tourism, and hospitality industries. The World Travel Awards is considered to be the region’s most prestigious travel and tourism event of the year, bringing together all key sectors of the travel, tourism, and hospitality industries to reward and celebrate the excellence of key players in the Caribbean & North American markets. In previous years, Privé Jets has also won the “Leading Private Jet Charter” in other regions such as South America, continuously making its mark as one of the most recognized private jet charter providers in the world. “We have worked daily to build Privé Jets with a logistics and operations team that is second to none. Our commitment to always improve our client experience is paying off as win-win situations don’t come along often, especially in today’s competitive private aviation climate,” -Andres Arboleda. Privé Jets COO. About Privé Jets Founded in 2007, Privé Jets has been a leading private air charter broker with access to over 7,000 aircraft worldwide. The company’s mission is to always put its client’s safety, time, and convenience at the core of everything they do. Privé Jets currently serves clients on all continents and schedules flights monthly in over 50 countries. For more information about Privé Jets visit http://www.privejets.com About World Travel Awards The World Travel Awards was established in 1993 to acknowledge, reward, and celebrate excellence across all key sectors of the travel, tourism, and hospitality industries. Today, the World Travel Awards brand is recognized globally as the ultimate hallmark of industry excellence. Each year, World Travel Awards covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region. For more information about WTA visit http://www.worldtravelawards.com

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