Sichuan touts its tourist attractions overseas

CGTN | April 29, 2019

The ancient Shu civilization serves as a platform for cross-cultural communication across the world.On the back of Chinese officials' visit to Italy in March, where the two countries signed a memorandum of understanding to advance the Belt and Road Initiative (BRI), southwest China's Sichuan Province is pushing ahead with these intentions by promoting its culture and tourism in the European nation.In March, an exhibition about China's ancient Shu civilization was held in Rome, Italy, along with other efforts to encourage cooperation in areas such as music, football and the preservation of cultural relics. At the Tianfu cultural and creative zone in Sichuan Province, an area dedicated to cultural exchanges between China and Italy is in operation. As of February 2017, the Sichuan government and the Ministry of Foreign Affairs and International Cooperation of Italy signed a joint statement saying they would build a Sino-Italian Cultural Innovation Park in Chengdu.

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Driven by a desire to help you, help travellers, we felt a good starting point was to sense-check where we are as an industry and identify what would be most beneficial going forward in creating a rigorous research process with an emerging evidence-base to guide you and your strategy

Spotlight

Driven by a desire to help you, help travellers, we felt a good starting point was to sense-check where we are as an industry and identify what would be most beneficial going forward in creating a rigorous research process with an emerging evidence-base to guide you and your strategy

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