SiteMinder partners with HotelSwaps to enable trade of unsold inventory

Hotels that use SiteMinder can now qualify to trade their unsold rooms with other hotels via HotelSwaps, a room exchange program for independently owned and operated boutique and luxury properties. Founded in 2014, HotelSwaps says it currently has 450 hotel members in 65 countries. Those members trade their unsold rooms using HotelCoins, HotelSwaps’ proprietary reservation system and digital currency. Hotel owners earn HotelCoins as payment for reservations made at their property by other members, and they can then spend those HotelCoins on bookings at other member properties, for themselves or by transferring them to others, such as employees, friends and family.

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