Travel Technology
prnewswire | June 26, 2023
Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), join hands with Tourism Authority of Thailand to promote and enhance tourism in the captivating country.
This collaboration aims to leverage Wego's extensive reach and advanced travel technology to provide travelers with an exceptional experience while exploring Thailand.
By combining their expertise, Wego and the Tourism Authority of Thailand strive to create a seamless and convenient platform that showcases the country's rich cultural heritage, stunning landscapes, and vibrant cities.
Through this partnership, Wego and the Tourism Authority of Thailand will focus on multiple aspects to ensure an unforgettable journey for travelers. Wego's advanced search capabilities and personalized recommendations will enable users to discover the best flight and accommodation options tailored to their preferences and budget.
Mamoun Hmedan, Chief Commercial Officer and Managing Director, MENA and India, Wego said: "Thailand is an extraordinary destination, renowned for its rich cultural tapestry, breathtaking scenery, and warm hospitality. We saw over 4 million searches this year and expect the numbers to grow in the summer. This collaboration with Tourism Authority of Thailand fills us with great enthusiasm as we strive to curate unparalleled travel experiences and spotlight the diverse wonders that Thailand has to offer."
Moreover, the collaboration aims to offer comprehensive travel guides, insider tips, and deals, allowing travelers to make well-informed decisions and experience Thailand's hidden gems.
Mr. Chaiwat Tamtai Director of the Tourism Authority of Thailand for Dubai and the Middle East, commented: "Our target audience comprises of Arab families and millennials, with Bangkok, Phuket, Pattaya, and Krabi being our top cities for Arab travelers. With 13 airlines operating the Middle East-to-Thailand route, we are expecting an exceptional 300% increase in growth for the summer holiday season in July-August 2023."
Thailand's diverse attractions make it a captivating summer destination that promises unforgettable experiences for every traveler.
About Wego
Wego provides award-winning travel search websites and top-ranked mobile apps for travelers living in the Asia Pacific and the Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites.Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website.
Read More
Hospitality Management
businesswire | August 02, 2023
Phrasee, the complete AI content platform for enterprise marketers, and Accor, the largest hospitality company in Europe and the sixth largest hospitality company worldwide, are partnering to optimize the hotel group's marketing copy to accelerate engagement and revenue.
"The hospitality industry is extremely competitive, and we are matching the innovation we bring to our hotels to delight customers with enhanced marketing efforts, enabled by Phrasee's generative AI technology," said Marc Lantrok, Accor's vice president of customer engagement, Europe & North Africa. "We are excited to move forward with our partnership with Phrasee as we work toward becoming more data-driven and increasing revenue and engagement for our Accor loyalty program in the UK and French markets, as well as ibis in the UK.”
Accor is using Phrasee to optimize subject lines, tested to drive open and click rates for higher engagement, traffic, and revenue for the specified hotels. The optimized copy will help ensure that Accor brands are at the forefront of customers' minds when they are ready to book. In addition, Phrasee’s platform will guarantee messaging consistency across multiple marketing channels, further boosting customer loyalty with the right messaging at the right time, delivered via the right vehicle.
“Marketers are jumping on the AI bandwagon to create content, but too many are unable to generate content that delivers,” said Parry Malm, Phrasee CEO. “This is not a case of the more, the merrier. The content must be good, meaning it must be on-brand, optimized for performance, and provide the level of safety that enterprise marketers need at scale. Accor’s partnership with Phrasee ensures the hospitality group’s marketing program is backed by a content engine that delivers smarter, data-driven high-performing content to drive customer engagement and ROI and continues to improve as it gleans insights for even greater engagement.”
Looking ahead, Accor will leverage Phrasee technology to ensure the maximum number of campaigns are optimized, driving impact and ROI. Accor will use Phrasee's Language Insights and AI platform to gain customer insights, inform data-driven decisions, and create high-performing, on-brand marketing messages optimized for new and returning hotel guests.
About Accor
Accor is a world-leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food & beverage venues, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com.
About Phrasee
Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee’s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels to realize those results and enable customers to compete effectively in this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand marketing content in real-time, proven to drive more clicks, conversions, and revenue across the digital customer journey.
Phrasee boosts customer engagement and increases lifetime value for the world’s leading brands, including Sephora, Sainsbury’s, Currys, Pet Supplies Plus, Novo Nordisk, and Williams Sonoma, all while maintaining their unique brand standards and voice.
Read More
Travel Technology
businesswire | August 11, 2023
Selina Hospitality PLC the fast-growing lifestyle and experiential hospitality company targeting millennial and Gen Z travelers, today announces the launch of the Selina Members Club, an innovative shareholder benefit program. This program is aimed at deepening retail shareholder engagement and revolutionizing the way the company builds relationships with its investors. A step beyond traditional shareholder programs, the Selina Members Club forms a community around shared values and lifestyles, underlining our commitment to stakeholder inclusion and brand camaraderie.
The Selina Members Club features three membership tiers: Blue Moon, Pink Moon, and Black Eclipse, each providing a unique set of benefits. Selina's valued shareholders, upon enrollment and verification that the eligibility requirements have been met, can enjoy accommodation and food and beverage discounts, room upgrades, complimentary breakfasts, access to co-working spaces, and exclusive event invitations. The program, designed to offer personalized experiences, also includes additional benefits such as accruing more points on stays, late checkouts, and free room upgrades - all to enrich the Selina experience.
"Today, investing extends beyond the balance sheet. It's a reflection of personal values and aspirations," said Rafael Museri, Selina’s Chief Executive Officer and Co-Founder. "The Selina Members Club allows our eligible shareholders to become part of the Selina community, experiencing firsthand the lifestyle that defines our brand. This reciprocal relationship deepens our connection with shareholders and elevates our brand in the experiential hospitality market."
Shareholders can unlock these unique benefits by verifying their shares in US-based brokerage accounts. Upon verification, they are promptly enrolled in the relevant membership tier provided they have held their shares for a certain period of time, and details of their exclusive benefits and how to redeem them are sent directly to them. As we embark on this exciting journey, the Selina Members Club symbolizes Selina’s commitment to our shareholders, reinforcing our core values, and redefining experiential hospitality.
”The Selina Members Club is not only a strategic move to strengthen relationships with customers who are also shareholders; it serves as an expression of gratitude for their steadfast support. As we tread a new path in the experiential hospitality market, our shareholders form a vital part of our community,” said Sam Khazary, Executive Vice President and Global Head of Corporate Development at Selina. "We extend a special thank you to retail focused investor relations agency, Equity Animal, along with our technology partner, Stakeholder Labs, for their collaboration in creating the Selina Members Club."
To join the Members Club, shareholders are invited to visit the verification portal and click on the "Connect Brokerage” button to connect their US brokerage account. Once verified and all eligibility requirements have been met, shareholders will receive an email confirming their membership tier, their benefits, and how to redeem them. Shareholders can anticipate receiving their benefits within five business days post-verification. For further information on the Selina Members Club, its unique benefits, and how to become a part of this exclusive community, please visit investors.selina.com.
About Selina Hospitality PLC.
Selina is one of the world's largest hospitality brands built to address the needs of millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Founded in 2014 and custom-built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations in 24 countries on six continents – from urban cities to remote beaches and jungles.
Read More