Destination and Tourism
prnewswire | August 18, 2023
Global luxury travel network Virtuoso reveals when, where and how the affluent are traveling for the remainder of 2023. Respected as an industry-leading trend forecaster, Virtuoso gathered data and insights from its network of travel advisors, preferred partners and high net worth/ultra-high net worth clientele based on its data warehouse of more than $63.6 billion in transactions and an ongoing series of surveys. The results were shared at luxury travel's leading event, the 35th annual Virtuoso Travel Week. Running August 12-18 in Las Vegas at Bellagio Resort & Casino, ARIA Resort & Casino and Vdara Hotel & Spa, the event is recognized as the Fashion Week of luxury travel for its presentation of the latest news and trends affecting the industry before thousands of industry leaders, as well as the multi-million dollars in travel sales it drives.
The lead story: travel shows no signs of slowing down, despite inflation and global economic challenges. In the first half of 2023, Virtuoso reported a 69 percent uptick in sales versus 2019 numbers, with hotel and cruise segments leading the way, up 173 percent and 122 percent respectively.
Luxury hotels in the U.S. have seen a 57 percent increase compared to 2019, while luxury international hotels have soared to a 58 percent uptick.
Future leisure travel sales leading into 2024-2025 are equally strong. When comparing sales leading into 2020 from 2019, considered to be luxury travel's highwater mark, 2023's future sales are pacing 107 percent higher. Future sales for 2023 into 2024 are also pacing 44 percent higher than they were in 2022 leading into 2023.
Likewise, 2023 future cruise sales are 44 percent higher than they were in 2022 and 106 percent higher versus 2019.
Travelers are heading abroad in record numbers. Paris, London and Florence ranking among the most-booked cities this fall. When it comes to the hottest travel trends, Virtuoso advisors have noted continued demand for exclusive-use experiences, such as private aviation and yachting along with itineraries that incorporate next-level stimulation and engagement (think scientific expeditions in Antarctica). The wellness sector continues to thrive, with 94 percent of travelers incorporating self-care into their travels and a rising interest in programs that incorporate creative and performance art. Iceland has emerged as a wellness destination, as has Thailand, as travel to Asia returns. What hasn't changed, but is even more pronounced following the pandemic, is the importance travelers place on genuine, personalized service and their willingness to invest in collaborating with a travel advisor to arrange VIP treatment and access, to have reassurance, accountability and save time, and to ultimately have the experience they want.
An overview of the information is below, with complete findings here.
Booking analysis is based on transactional data sourced from Virtuoso's travel agency members; wellness and culinary travel insights were based on surveys conducted with Virtuoso advisors; and sustainability findings are the result of a recent in-depth analysis of Virtuoso partners resulting in its Virtuoso Impact Report, Sustainable Travel, 2023.
Virtuoso is the leading global network of travel agencies specializing in luxury and experiential travel, with more than 20,000 travel advisors. We partner with over 1,800 of the world’s best companies such as hotels, cruise lines, tour operators, and more. Our advisors use their personal connections and firsthand expertise to craft bespoke trips for clients, including unique experiences, special values, complimentary perks, VIP treatment and rare access.
prnewswire | July 11, 2023
With the significant increase in European travel from North America, Exodus Travels the award-winning leader in adventure travel, has launched a new Active Europe Collection. This expanded offering, including hiking and cycling trips, features more than 19 new itineraries across nine European countries. These new adventures are designed to bring travelers closer to Europe's hidden gems while enjoying new and unique experiences in the great outdoors.
The new Active Europe Collection encompasses active itineraries that have been meticulously crafted to cater to adventure enthusiasts, with options for every skill level and interest. From the Tuscan countryside and the UK's Lake District to Norway's Fjords and the Mediterranean Coast, each trip promises to deliver unforgettable moments and authentic encounters with Europe's natural wonders.
"We understand the growing desire for active travel experiences that go beyond traditional sightseeing, and the Active Europe Collection was designed to fulfill these aspirations," says Katy Rockett, Director of Growth, North America for Exodus Travels. "With our team of expert local guides and carefully crafted itineraries, travelers can revel in transformative experiences that have a lasting impact."
The new European collection includes a variety of memorable adventures including:
Tuscan Hills & Chianti Wines – Premium Adventure: On this eight-day guided tour, guests will enjoy an elevated experience as they explore the idyllic Tuscan countryside, with a stay in an exclusive villa complete with a pool and private chef. From this base, which is located close to the medieval town of San Gimignano, the trip features five days of gentle walking and sightseeing, including visits to Florence and Siena, as well as timeless villages and the quaint walled town of Certaldo. Activities includes three wine-tasting experiences, as well as a visit to Brolio Castle gardens, the birthplace of Chianti wine.
Castles, Hadrian's Wall & the Lake District Travelers can discover the forts, fells, and film sets of northern England on this new six-day guided trip that offers a wonderful combination of history and hiking. Highlights include a visit to beautiful Alnwick Castle, which stood in as Hogwarts in the first two Harry Potter movies, the striking Bamburgh Castle on the Northumberland coast, the Holy Island of Lindisfarne to see the historic priory ruins, and much more. Travelers will also hike a section of Hadrian's Wall, hike Cat Bells for unforgettable views over the Lake District, and summit Helvellyn, a walk considered to be among the most beautiful in the UK.
Cycling the Mediterranean Coast in Spain Cycle between the vibrant cities of Barcelona and Valencia on this week-long guided adventure on two wheels. Travelling along the Mediterranean coast, with stays at a different seafront hotel each night, the itinerary features a fantastic mix of cycling lanes and quiet paved roads, with only four short transfers on the cycling days.
Cycling the Coastal Portuguese Camino: Following the Atlantic shoreline, the Portuguese Camino coastal route is perhaps the most scenic of the trails that comprise the iconic Camino de Santiago. On this eight-day culture-cycling adventure, guests start in Porto and head north, eventually crossing into Spain and to the final stop in Santiago de Compostela. Along the way, the tour visits a string of atmospheric coastal towns, and through the picturesque Galician countryside, while also collecting the stamps necessary to receive the Compostela certificate in Santiago, proof of completion of this historic pilgrimage.
Walking the Fjords: The Norwegian fjords are rightly ranked as one of the most stunning natural wonders of the world and on this nine-day guided hike, travelers will be immersed in the stunning landscapes that define this region, including snow-capped mountains, steep green hillsides, and powerful waterfalls plunging into calm, clear fjordic waters. By exploring by foot, travelers enjoy unique access to areas of stunning beauty and high panoramic viewpoints. In the fjords, guests stay in two locations – a cozy family-run guesthouse that looks towards the Feigumfossen waterfall, and another family-run hotel on the waterfront in the town of Fjærland.
Cycle the Loire Valley: On this gentle week-long cycling adventure, travelers ride sections of the Loire à Vélo, a scenic cycling route that tracks along the Loire River – from Blois to Saumur – past orchards, vineyards, and small villages. Highlights include visits to a magnificent chateau steeped in Renaissance history, stops at the world-renowned vineyards of Vouvray and Chinon, and much more.
In related news, Exodus Travels announced the "Join the Adventure" promotion with significant savings. This special promotion includes major savings on select trips in two ways:
Join the Adventure Together -- Book a trip with a travel partner departing in 2023 and the second person will receive 25% off the cost of their trip; or
Join the Adventure Solo -- Solo travelers can take advantage of 50% off the price of a single supplement. If no solo rooms are available or there's a preference to be paired with a roommate, Exodus Travels will pass along the equivalent savings.
As with all itineraries, Exodus Travels prioritizes sustainable and responsible travel practices, fostering a deep connection with local communities and minimizing the environmental impact.
About Exodus Travels
For nearly 50 years Exodus Travels has been the leader in active adventures and is known for "improving life through travel." Exodus Travels is the winner of the National Geographic Traveller Reader Awards and is a recipient of the Conde Nast Traveler Readers' Choice Award, Wanderlust Magazine's Best Tour Leader of the Year, USA Today's Readers' Choice Award and the British Travel Awards.
Exodus Travels provides unforgettable journeys and expert insights through more than 500 active adventures to Europe and 100 other countries. Award-winning trips across seven continents include active adventures to the majestic peaks of Kilimanjaro, the agent wonders of Machu Picchu, the breathtaking beauty of Italy's Amalfi Coast, and other memorable destinations.
With an unwavering commitment to sustainability, Exodus Travels is dedicated to creating incredible, responsibly run adventures, and understands the importance of regenerative travel. Efforts include a "re-wilding" initiative that ensures for every traveler, 100 square meters of land is dedicated to preservation projects. Exodus Travels is dedicated to creating memorable and responsible adventures so travelers can book and travel with confidence.
Airlines and Airports
businesswire | August 04, 2023
Zartico, the creators of the world’s first Destination Operating System™, announces the latest in game-changing data solutions with the launch of ZDOS™ Airport. Designed to meet the unique needs of airports, ZDOS™ Airport offers new insights into passenger behavior, allowing airports to make data-led decisions for the benefit of travelers and local communities.
With a partner base of more than 250 North American destination organizations, Zartico recognized that the airports share a common pain point with many destinations — a lack of transformational data insights that fuels innovation and supports competition. This new self-service application fills that gap and allows them to compete on revenue generation.
ZDOS™ Airport uses the same rigorous data science methodology that powers Zartico’s destination management solutions. The application’s passenger-specific data model simplifies dataset analysis, requiring little customization or technical know-how to derive meaningful insights that drive new revenue possibilities in route development, local passenger inflow, and parking utilization.
ZDOS™ Airport equips airports to now answer key questions, including:
Where do our outbound and inbound passengers live? See the full picture of your local catchment area, and understand what markets inbound travelers are coming from.
How does our market share compare to nearby competing airports? Know how your airport stacks up — who in your catchment area is choosing a competing airport, and who is traveling into competing airports to reach your destination.
Who is using our parking services, and who is choosing an off-site competitor? Develop targeted marketing strategies to drive incremental parking growth.
Where do inbound passengers go in our destination? Understand travel motivators for inbound flyers to create out-of-market advertising opportunities and grow strategic partnerships with in-market attractions and event venues.
“Data is a powerful tool for understanding human movement and the economic opportunities tied to it,” says Zartico CEO Sarah Lehman. “In developing ZDOS™ Airport, we’ve combined everything we’ve learned from working with tourism destinations, then innovated, focused, and streamlined it in order to give airport leaders the precise intelligence they need to elevate their organizations moving forward.”
ZDOS™ Airport is built on Zartico’s Integrated Data Model, using high-resolution geolocation data and event data to generate meaningful insights that supplement gate data. By filling in the data gaps, ZDOS™ Airport brings the full picture of passenger behavior into focus, empowering airports to market more strategically and manage more effectively.
Zartico powers the possibilities of place. Makers of the first Destination Operating System, Zartico harnesses and streamlines big data, science, AI, and technology to provide unprecedented visibility into the movement of people and economic opportunities. ZDOS™ is a complete strategic planning solution that equips communities to make better decisions and navigate the future. Based in Salt Lake City, Utah, Zartico has decades of experience in technology, tourism, data science, and storytelling.