DESTINATION AND TOURISM
Four Seasons Hotels and Resorts | August 30, 2022
Four Seasons Hotels and Resorts unveiled its new brand creative platform, Luxury Is Our Love Language, celebrating the brand's unique and energetic perspective on the definition of luxury. Developed by Publicis Groupe's NYC-based creative collective, Le Truc, the work highlights the exceptional experiences delivered only by Four Seasons through the deep understanding of their guests and the genuine care of their people.The collaborative approach between Four Seasons, Le Truc, Starcom, Publicis Canada, and Four Seasons CRM Agency of Record, Hawkeye Canada, was designed to deliver a full 360 platform for the brand's creative re-launch.
The creative debuts Four Seasons new branding which is set to roll out across the entire brand portfolio and lines of businesses – from its Hotels and Resorts to Restaurants and Bars to Residential to Retail and to its Private Jet over the next year.Le Truc brought the creative campaign to life through a comprehensive analysis of Four Seasons guest insights and data. Inspired by real stories of actual Four Seasons guest experiences, reflected in feedback surveys, comments and in conversations with hotel teams – the spots are each "based on a true stay," featuring artful interpretations of moments when passionate Four Seasons teams went above and beyond to provide guests with anticipatory, personalized experiences rooted in generosity, kindness and care.
"The future of luxury will be driven by data and insights and defined by human connection and imagination Luxury Is Our Love Language is the embodiment of this vision and an authentic articulation of our values as we continue to evolve and express our brand in new ways. It is a bold creative platform based on our belief that true luxury shouldn't be impersonal or rigid– rather, it's about creating a meaningful sense of belonging through acts of unscripted care and the simple elegance of empathy."
-Marc Speichert, Chief Commercial Officer at Four Seasons.
Speichert continues: Le Truc used data and insights from guest stays to spotlight acts of unparalleled hospitality in action, and the 'Based on a True Stay' spots represent a refreshingly creative portrayal of our renowned brand of luxury with genuine heart.
We are proud to partner with Four Seasons on the brand's new creative platform, using data led creativity to create truly personalised luxury experiences. Le Truc's vision is to drive creative collaboration and convergence across the most diverse disciplines, enabling modern, desirable and authentic experiences for brands and the consumers they serve, said Arthur Sadoun, Global CEO and Chairman, Publicis Groupe.
To shoot the premiere campaign, Le Truc and Four Seasons worked with acclaimed director Akinola Davies Jr. – winner of the Short Film Grand Jury Prize at Sundance for his film "Lizard." From taking a guest's personal logo to new levels in Monogram, to making a budding equestrian's dreams come true in Special Delivery, to bringing the magic of winter right to the guest in First Snow, "Based on a True Stay" stories offer a glimpse into the many ways in which Four Seasons teams go above and beyond for guests every day.
"Four Seasons is an iconic brand synonymous with luxury. Our role was to reimagine how to convey their unique approach to hospitality – in a modern fashion. Throwing aside the tropes of old luxury and capturing the thoughtfulness that elevates guests' experiences above the standard of luxury they might expect from other high-end hotel brands. But in a totally unexpected manner, We worked really closely with director Akinola Davies Jr. who brought to life the style and modernity that the Four Seasons properties have in abundance. We really wanted people to reappraise what luxury looks like in a hotel, and hopefully we've achieved that."
-Andy Bird, Founding Partner and Chief Creative Officer, Le Truc
Starcom led media buying and strategy for the campaign, which will air across digital video, social and digital out-of-home starting August 29. The targeted, high impact multi-million-dollar media spend is the largest by Four Seasons to date, marking the first time the company is supporting brand equity messaging with significant paid media amplification. Starcom additionally facilitated a bespoke partnership with Condé Nast around New York Fashion Week for Vogue's inaugural Vogue World Fashion Experience.
Four Seasons will also build a custom Acts of Love postcard experience at Four Seasons Hotel New York Downtown, inviting guests to immerse themselves in the lost art of letter writing and connect more closely with their loved ones through their very own acts of thoughtfulness and care. In the spirit of September's fashion focus, Four Seasons is partnering with acclaimed fashion designer, Christian Siriano, to design custom postcards out of his one-of-a-kind sketches. To view additional creative assets, please see here.
About Four Seasons Hotels and Resorts
Four Seasons Hotels and Resorts opened its first hotel in 1961, and since that time has been dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating 124 hotels and resorts, and 50 residential properties in major city centres and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveller reviews and industry awards. For more information and reservations, visit fourseasons.com. For the latest news, visit press.fourseasons.com and follow @FourSeasonsPR on Twitter.
TRAVEL TECHNOLOGY,HOSPITALITY TRENDS
SiteMinder | August 23, 2022
SiteMinder, the world's leading open hotel commerce platform, has announced it will acquire industry acclaimed hotel guest engagement suite GuestJoy, a cloud-based app that allows hoteliers to automate personalised, direct, contactless guest communications before, during and after their stay.
The acquisition, to be completed this year, follows the launch of SiteMinder's next generation platform in April - an all-in-one hotel commerce platform that unifies SiteMinder's channel management, distribution and booking engine products with real-time market insights, automated payments, website-building capabilities and more than 1500 partner integrations for accommodation providers to grow their businesses online. GuestJoy will further expand SiteMinder's robust hotel commerce offering, allowing hoteliers to automate and digitise their guest communication, drive upsell revenues, and strengthen direct guest acquisition.
Sankar Narayan, CEO and MD of SiteMinder, said the agreement to acquire GuestJoy builds on a year of strong organic growth following the company's IPO in 2021.
We are thrilled to announce SiteMinder's acquisition of GuestJoy this year. Great technology powers human connection, and this couldn't be truer for hotel tech. GuestJoy is highly regarded within the hotel tech industry for its simple user experience, seamless guest communication functionalities and integration capabilities, which are essential for the modern hotelier to deliver a winning and profitable guest experience, while also optimising their booking and ancillary revenues. GuestJoy's capability to automate and personalise guest communications will allow SiteMinder to offer a fully integrated user experience for our hoteliers, as we continue to deliver on our hotel commerce platform vision, Sankar Narayan said.
Since 2014, GuestJoy has gained a strong reputation in the industry for its innovative, easy-to-use technology and for delivering high ROI for its customers. Founded by hospitality tech innovators Alar Ülem and Annika Ülem, GuestJoy was created to solve a key unmet need - to make it simpler and faster for hoteliers to communicate directly with their guests and increase customer value via their property management system.
We know firsthand how distracting and cumbersome unfit technology can be while you are working hard to deliver an impeccable, memorable guest experience. It's why we set ourselves the mission of designing GuestJoy to be very easy to use, using data-driven intelligence and automation. We also know that seamless, unified technology can transform hotel businesses, and this is why we are so proud that GuestJoy will become a SiteMinder company,said GuestJoy Co-founder Alar Ülem.
"SiteMinder is unrivalled in its deep feature capabilities in hotel technology, and for its scale of connectivity in the hotel tech market. We can't wait to join SiteMinder's vision to bring every hotel into the new era of hotel commerce, by helping hoteliers connect meaningfully with their guests along every step of their accommodation journey,"
-GuestJoy Co-founder Annika Ülem.
A SiteMinder Partner since 2017, GuestJoy is already a part of the SiteMinder ecosystem and will be fully integrated into the SiteMinder hotel commerce platform following the completion of the acquisition this year.
GuestJoy has been helping hoteliers seamlessly digitise, personalise and automate their guest engagement throughout the entire guest journey since 2014. In 2021, GuestJoy was named a finalist in Hotel Tech Report's Best Upselling Software, and that same year, 70% of GuestJoy customers across 23 countries were named in TripAdvisor's Travellers' Choice Awards. GuestJoy has been a SiteMinder partner since 2017, with customers across the UK and Europe.
SiteMinder Limited (ASX:SDR) is the world's leading open hotel commerce platform, ranked among technology pioneers for opening up every hotel's access to online commerce. It's this central role that has earned SiteMinder the trust of tens of thousands of hotels, across 150 countries, to sell, market, manage and grow their business. The global company, headquartered in Sydney with offices in Bangkok, Berlin, Dallas, Galway, London and Manila, generated more than 100 million reservations worth over US$35 billion in revenue for hotels in the last year prior to the start of the pandemic. For more information, visit siteminder.com.
TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK
Expedia Group | September 14, 2022
Expedia Group announced its new global social impact and sustainability strategy to advance a travel ecosystem that is responsible, open, and accessible to all. Combining the company’s mission, purpose, and values with its traveler-centric mindset, the Open World™ social impact and sustainability strategy is focused on three priorities – increasing access for underserved travelers, democratizing the travel economy, and innovating sustainable solutions for the future of travel.
Earlier this year, the company announced its Open World technology platform – created for partners of all sizes to leverage and configure products and services needed to succeed in the travel ecosystem. Aligned with this innovation, and the belief that travel is a force for good, the next iteration of Open World extends to the traveler experience, community engagement, and environmental impact.
“Travel is transformative. It broadens horizons, strengthens connections and changes perspectives. With our new Open World™ social impact and sustainability forward-looking plans, we will further our mission to power travel for everyone, everywhere,Travel needs to lighten its footprint on the planet, and everyone should be able to experience it and receive the associated benefits. Now is the time to innovate the existing model. We have a responsibility to enable a stronger, more sustainable industry.”
-Peter Kern, Vice Chairman and Chief Executive Officer of Expedia Group.
The Open World™ social impact and sustainability strategy will tackle inequities in travel, accelerate meaningful change for the mosaic of travelers and communities that power the global industry, and ensure a healthy planet.
Expedia Group’s social impact and sustainability strategic framework includes:
Inclusive pathways for underserved travelers
Unfortunately, historic and social barriers still too often limit equitable and accessible travel. Per Expedia Group Media Solutions’ recent Inclusive Travel Insights Report1, demand is increasing as consumers are seeking more inclusive travel offerings when searching and booking. Expedia Group is increasing its own capabilities to improve the experience of underserved travelers by identifying and helping to lessen gaps. For example, Expedia.com has made improvements to accessibility filters to include options like elevators, service animal accommodations, roll-in showers, sign-language staff availability, and also expanded search features for travelers such as LGBTQIA+ welcoming properties.
What’s Next? To ensure more people are able to experience all that travel has to offer, Expedia Group will focus a portion of its giving to provide grants to impact-driven organizations working to remove barriers to travel for underserved communities around the world.
Economic advancement for communities underrepresented in travel
Expedia Group is strengthening economic opportunity across the travel ecosystem to ensure more people and communities can benefit from the industry’s growth and associated benefits. Using the power of its technology platform to help diversify the business of travel, Expedia Group will support small and local businesses, particularly those focused on improving the representation and experience of underrepresented travelers.
What’s Next? To help diversify the business of travel and meet traveler demand for more responsible options, Expedia Group will soon launch a program aimed at start-ups and small and medium-sized businesses in travel.
Prosperous planet for generations to come
Expedia Group recognizes the environmental toll that today’s travel industry often has on the planet and is committed to mobilizing its vast network of travelers, partners, and peers to innovate more sustainable business models and empower travelers to make more responsible choices. Fostering a healthy planet and a travel industry that mitigates and adapts to climate change is central to the Open World social impact and sustainability strategy.
Expedia Group recently joined the Travalyst Coalition and signed the Glasgow Declaration for Climate Action in Tourism. Under the Glasgow Declaration, Expedia Group has committed to deliver plans that will support the global goals of cutting emissions in half over the next decade and allowing the travel industry to reach Net Zero emissions as soon as possible before 2050. The Travalyst Coalition enables these goals by allowing travel companies like Expedia Group to deliver unified sustainability frameworks and methodologies to travelers across the globe.
What’s Next? Expedia Group is currently developing a long-term climate action plan and associated roadmap for greening its own operations while driving industry-wide change. A new program being developed in partnership with The Travel Foundation will offer training and practical guidance to destination marketing organizations (DMOs), enabling them to lead the way on climate action in tourism and catalyze meaningful change at a local level.
These three priorities build upon Expedia Group’s foundation and ongoing commitment to philanthropy. Throughout the COVID-19 pandemic Expedia Group led programs including the Give the World a Shot initiative – a joint endeavor with UNICEF to enhance COVID-19 vaccination rates in communities around the world – as global, equitable access to the vaccine is in line with traveler values and essential to reopening the world to travel. Expedia Group donated approximately $10.5 million – vaccinating three million people and moving the travel industry one step closer to recovery.
Learn more about Expedia Group’s past impact work in its 2021 Global Impact Report and latest Inclusion and Diversity Report. For additional information, visit www.expediagroup.com/who-we-are/Impact--Sustainability.
The research for the Inclusive Travel Insights Report was conducted in collaboration with Wakefield Research, which included an online survey of 11,000 representatives, general population adults ages 18+ in 11 global markets – Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, the UK and U.S. – fielded between February 11 and March 6, 2022.
About Expedia Group
Expedia Group, Inc. companies power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of three pillars: Expedia Product & Technology, focused on the group’s product and technical strategy and offerings; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™.