Pyramid Global Hospitality | June 03, 2022
On June 2, Benchmark Pyramid announced that it was rebranding to Pyramid Global Hospitality. The company’s parent entity will include multiple divisions responsible for specific industry segments. Pyramid Global Hospitality will look over all the branded properties in the Americas, while Benchmark, Pyramid Luxury Lifestyle will focus on the company’s portfolio of other independent properties. Pyramid Europe and Hamilton will continue to manage the company’s growing portfolio of European hotels.
“Prior to the merger, each entity had its own identity that resonated with different audiences, Benchmark has strong equity with consumers, and Hamilton has a great reputation as an operator in Europe, while Pyramid has a demonstrated track record with branded hotels. To maintain each entity’s strong brand equity, we formed divisions that speak best to their respective verticals. By having these three distinct branded and independent verticals in the United States and Europe, we can best serve the different needs of our owners and their assets by providing a hands-on approach each company always maintained. From an associate standpoint, our ability to leverage scale is a net positive, allowing us to share best-in-class practices, provide limitless opportunities and be the industry’s employer of choice.”
-Warren Fields, CEO & principal, Pyramid Global Hospitality.
As a part of the rebranding, the company debuted a set of three new logos. They feature three interconnected pyramids in shades of purple. It also launched a new combined company website.
“We are excited about our new identity and believe it amplifies the shared strength of our brand values and perception of our combined company, Continuing to build upon our respective foundations, Pyramid Global Hospitality will invest in people, properties and proprietary solutions to deliver power on the ground and strategic intelligence for exceptional performance and profitability in the hospitality industry. We strive to maintain a best-in-industry standing as the employer of choice in the full-service, select-service and independent categories. Our deep network of capital partners and portfolio assets gives us the agility to tackle opportunities as we create value and empower our team members to ‘Be the Difference.’”
-Alex Cabañas, president, Pyramid Global Hospitality.
COMMERCIAL TRAVEL, CRUISE
inCruises International | July 18, 2022
Premier cruise membership club inCruises International has exceeded the one million mark in Members, demonstrating the strong and growing demand for its subscription-based travel model.
This milestone reflects the company’s successful expansion into new markets worldwide, with Members now in 196 countries. inCruises is introducing consumers to the lifestyle and value of cruising, plus providing a way to save monthly for travel while earning Reward Points that further increase savings. The occasion also follows the spring launch of inStays™, expanding Member access to more than 25,000 hotel, resort and cruise offers.
“Exceeding one million Club Members is a significant event in our company history. We are truly honored by the passion of our Partners and Members in sharing their love of cruising with others and growing the inCruises community, When we launched Club Membership in 2016, our goal was to make seeing the world more accessible to everyone, and reaching this milestone proves it’s resonating.”
-Michael “Hutch” Hutchison, co-Founder and co-CEO of inCruises
Every monthly Club Membership payment is matched with double Reward Points by inCruises. Members can exchange Reward Points at the time of booking for payment towards the lowest publicly available retail price of a cruise, hotel, or resort. Bookings are made directly through inCruises’ easy-to-use platform, which is available in 17 languages. Members’ Reward Points never expire.
“inCruises has successfully created a new way to plan for and maximize savings on cruise travel, With more than one million Members worldwide embracing our model, we are well-poised for continued growth. We are constantly innovating, and many exciting things are on the horizon to bring even more value to our Members, Partners, and travel providers.”
-inCruises co-Founder and co-CEO, Frank Codina.
In addition to Club Membership, inCruises also offers the chance to travel for free through its Independent Partner Program. Partners can earn compensation for sharing the inCruises Membership advantages with others.
About inCruises International
Since launching its flagship membership in 2016, inCruises International has become the premier cruise membership club with more than one million Members and Partners in 196 countries. inStays™ was added in 2022, giving Members access to more than 25,000 hotel, resort and cruise offers. inCruises is making a measurable difference in its Club Members' lives and is committed to ethically providing a business ownership opportunity to its growing Partner team. In addition, the company is committed to positive global corporate citizenship by supporting Mercy Ships, 4Ocean, the Make-a-Wish Foundation, and Ukrainian Relief efforts. To share the experience, please visit our Business and Membership opportunity at incruises.com.
Optii Solutions | August 04, 2022
Optii Solutions, the leading hotel operations software, announced that it has added multiple new languages to its platform, to further support its European expansion. Several additional languages are also in development with release dates in the next 30 to 60 days.
With travel, tourism, and hospitality drawing a particularly diverse workforce from around the world, the need to seamlessly communicate across languages and avoid errors is critical. Optii is designed to break down gaps and lags in communication with the goal of increasing productivity and establishing a repeatable and scalable guest experience within a hotel. Language barriers can disrupt the gains hotel operations would otherwise achieve from the implementation of technology, because instructions or staff communication is missed or misunderstood. Seamless translation to 20 languages within the same technology platform avoids this. It also leads to a better work experience for the staff who can choose to work in the language they are most comfortable with.
The company has for some time supported core languages that are prevalent in the industry and workforce, but with shifting demographics, the need to add more languages is critical. This has proven true especially in the European market, where Optii is expanding with several new hotel group customers.
“As we grow into new markets, the make-up of the workforce looks different and we need to account for that. Being a customer-centric technology provider, a lot of our roadmap items come from our customers. This is the case with our latest expansion into several European markets. Not only will we deliver on the customer needs, but we can also play a small part in bringing their workforce together and breaking down barriers.”
-Katherine Grass, CEO, Optii Solutions
About Optii Solutions
Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: www.optiisolutions.com