App in the Air is joining the Global Sustainable Tourism Council (GSTC) and furthering its commitment to helping travelers achieve carbon neutrality.
The Global Sustainable Tourism Council, established to establish and manage global sustainability standards known as the GSTC Criteria, has brought consistency to the travel industry through four key sustainability pillars: sustainable management, socioeconomic impacts, cultural impacts, and environmental impacts.
As a GSTC member, App in the Air will participate in critical decision-making processes regarding the future of sustainable tourism, gain access to essential education and training opportunities that will assist the team in achieving their ambitious carbon neutrality goals and enhancing their own sustainability initiatives, all of which align with the app's and Founder's values.
For the worldwide community of App in the Air, the relationship with GSTC provides more openness about hotel sustainability policies and access to the world's largest database of sustainability-certified hotels. In addition, the search criteria, which are presently being developed and will be released later this year, will make it easier for app users to find sustainable and responsible lodging alternatives and enable regular travelers to monitor further and decrease their travel carbon footprint.
"We welcome App in the Air as a Member of the Global Sustainable Tourism Council, with their plan to utilize the GSTC framework to allow frequent fliers to identify sustainable accommodation options easily through the app. Such action not only helps travelers make more conscious purchasing decisions but also provide a market-based benefit to those sustainable accommodations that gained certification."
-Roi Ariel, General Manager of the GSTC