The Norman accepted into Virtuoso

TravelDailyNews International | March 04, 2020

The Norman has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprised of more than 2,000 preferred suppliers in 100 countries. Inclusion in Virtuoso will open up new sales and marketing opportunities to the network’s over 22,000 luxury travel advisors and their highly desirable clientele. Virtuoso agencies sell (U.S.) $30 billion annually, making the network the most significant player in luxury travel.

The Norman joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other suppliers worldwide. These partners, which specialize in world-class service and experiences, secure Virtuoso clients superior offerings, rare opportunities and exceptional value. These prestigious providers can market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s largest worldwide gathering. The Norman’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.

Spotlight

For this report, we undertook primary and secondary research in association with Tourism Economics, Amadeus Travel Intelligence, Connections Events, The Telegraph and various industry experts. Approaches include Analyzing Tourism Economics estimations of the number of outbound luxury trips from each region between 2011 and the present (using an arrival definition), and projected growth patterns until 2025. To compare the growth in overall travel with the growth in luxury travel, luxury travellers were defined as those with an annual household income of more than $150,000, and bookings arrivals in foreign countries made by these travellers were deemed as luxury trips.

Spotlight

For this report, we undertook primary and secondary research in association with Tourism Economics, Amadeus Travel Intelligence, Connections Events, The Telegraph and various industry experts. Approaches include Analyzing Tourism Economics estimations of the number of outbound luxury trips from each region between 2011 and the present (using an arrival definition), and projected growth patterns until 2025. To compare the growth in overall travel with the growth in luxury travel, luxury travellers were defined as those with an annual household income of more than $150,000, and bookings arrivals in foreign countries made by these travellers were deemed as luxury trips.

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