prnewswire | April 17, 2023
Tripadvisor, the world's largest travel guidance platform, released the third edition of its Review Transparency Report, revealing detailed trends around review contributions and the steps taken to ensure the integrity of user-submitted content.
The report, which is published biennially, analyzed a full year's worth of community contributions - over 73 million reviews and opinions in total - to give readers a deep dive into global submissions. The report also reveals how review trends have shifted since 2020, when the previous edition of the report was published. Key trends include:
Strong growth for reviews and business listings
The report reveals a significant increase in the volume of reviews left on the platform during 2022 - up +20% from 2020 levels to 30.2 million - as the world's explorers returned in force following two years of lockdowns, and restrictions. During 2022, Tripadvisor also saw business owners respond to over 10 million reviews, while community members asked and answered more than 940,000 questions from fellow users.
As global recovery continued in 2022, the platform saw an influx of new listings created, with 1.3 million new businesses added to the site, leading to a record 11.1 million listings at year end, up +16% from 2020's total of 9.6 million. Regionally, two out of five newly listed businesses were located in Europe, while Asia and North America each accounted for about 23% of the total.
Success in combating fake and paid reviews
Only a fraction of total review submissions from 2022 (4.4%) were determined to be fake or fraudulent, totaling just over 1.3 million. Of these, Tripadvisor's robust detection and moderation processes prevented 72% of submissions from ever making it onto the platform, a significant improvement on the 67% prevented during 2020.
Reviews from paid review companies represent an even smaller proportion of fraudulently submitted content, but have the very real capability to negatively impact consumer trust. In total, Tripadvisor removed 24,521 reviews associated with paid review companies in 2022. Nearly half of these originated from just six countries: India, Russia, U.S., Türkiye, Italy, and Vietnam.
Once fraudulent content has been identified and removed, Tripadvisor takes a range of actions against offending businesses, including content bans, ranking penalties and for the most severe cases, red badges. The Review Transparency Report reveals that Tripadvisor applied a ranking penalty to more than 33,000 businesses for fraud and issued 341 red badge warnings in 2022, each of these enforced with a ranking penalty.
"Tripadvisor is built on trust, and we will never stop improving our systems to ensure our community has access to reliable content and the businesses listed can compete on a level playing field," said Becky Foley, Vice President, Trust & Safety at Tripadvisor. "The findings from this report show that our approach is working; we're catching a higher proportion of fraudulent content before it is published, with nearly three-quarters of fake reviews never even making it to the platform."
Progress in helping to keep travelers safe
During 2022, almost 600 reviews were posted by Tripadvisor's community that described a serious safety incident during a travel or dining experience. Listings associated with these types of reviews, are subject to additional measures, aimed at increasing awareness among travelers.
Tripadvisor is able to place additional filters on listings associated with reviews that contain warnings or serious allegations, helping users more easily identify potentially problematic businesses. And this approach is clearly working, with reviews that reveal a serious safety incident over 10 times as likely to be read, than reviews that do not.
"I'm incredibly proud of our efforts to shine a light on the more troubling review content submitted by our community," added Becky Foley. "Sharing details of distressing incidents requires courage and all those who have been brave enough to share their experiences will hopefully take heart from the fact that their reviews are being seen by others and are making a real-world difference."
Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.
prnewswire | April 18, 2023
Wind Creek Hospitality announced today a partnership with Fabio Viviani Hospitality, LLC to operate the food and beverage outlets at Wind Creek Chicago Southland, located in the Villages of East Hazel Crest and Homewood.
Viviani, who has participated in multiple seasons of Bravo's Top Chef and also has his own cooking show, Fabio's Kitchen, has over 50 locations of various offerings in his portfolio, many of which are in the Chicago area.
"Bringing in a partner like Fabio Viviani to our Chicago Southland property is a home run for our food and beverage offerings. Fabio's expertise in the hospitality industry will give Wind Creek Chicago Southland an unmatched competitive edge," said acting General Manager, Roger Kuehn.
"We are delighted to be collaborating with Wind Creek on their Southland property! It's an impressive project and the fact that it's in my hometown of Chicago makes it even more appealing. We look forward to sharing more details with you soon. Something truly special is in the works," said Fabio Viviani.
The partnership will include a steakhouse, food hall, in-room dining as well as banquets. Wind Creek Chicago Southland is expected to open in Spring 2024.
ABOUT WIND CREEK HOSPITALITY
Wind Creek Hospitality is an authority of the Poarch Band of Creek Indians, the only federally recognized Indian Tribe in the state of Alabama. Wind Creek Hospitality manages the Tribe's gaming facilities including: Wind Creek Aruba, Wind Creek Atmore, Wind Creek Bethlehem, Wind Creek Chicago Southland (Coming Soon), Wind Creek Curacao, Wind Creek Montgomery, Wind Creek Wetumpka, Casinoverse, Magic City Casino in FL, as well as racetracks in Alabama and Florida. Visit www.windcreek.com for more information.
AIRLINES AND AIRPORTS
prnewswire | March 30, 2023
AMTRAV, the one connected platform for business travel, today announced upgrades to its corporate booking solution to continue delivering travelers and corporate travel customers the full selection of American Airlines' flights and lowest fares, even as American changes how the carrier's flights can be booked through third party corporate booking platforms beginning in April.
In an effort to modernize the shopping experience for travelers, American Airlines recently mandated that all travel agencies use "New Distribution Capability" (NDC) technology to shop and sell American flights by April 2023. NDC was developed by airlines to distribute fares, offers, and other products online faster and with more transparency than the previous travel technology. For those booking tools not connected, travelers will lose access to up to 40% of American's lowest fares and face the tough choice: book higher American fares with their current provider in order to maintain spend and safety visibility or let travelers book lower American fares outside the system, but lose spend and safety visibility.
Although many legacy travel management companies (TMCs) have resisted transitioning – citing the difficulty and complexity – AmTrav has been an outspoken proponent of modernization for many years. In 2019, AmTrav became the first business travel platform to process NDC bookings with American and today is one of a very small number of providers ready to provide uninterrupted access to American's lowest fares.
"Business travel tools already have a perception problem among travelers, because so few corporate travel booking platforms have been willing to invest time and money to modernize the user experience," said AmTrav CEO Jeff Klee. "We've taken a different approach. Because we build all of our own technology with fewer dependencies on slow, legacy third party systems, we can deliver for our travelers the type of shopping experience they get when they book personal travel, while at the same time providing their companies with the visibility, control, and savings they need."
With its latest enhancements, AmTrav's "NDC ready" solution, more than ever, brings business travelers and their companies:
Lower Fares on American: Booking tools that have not tapped into American's NDC content will be more expensive 40% of the time.
Access to All of American's Fare Brands: Compare and choose from the full menu of American's offerings, including the new Main Plus and Main Select bundles which include free extra legroom seats, among other benefits.
Full Choice of Seats: Get access to every available seat, including Preferred and Main Cabin Extra, with perks from your AAdvantage status (if applicable) automatically factored in.
Personalized Comparison-Shopping: A rich, complete comparison-shopping experience to help travelers make smart choices with details, photos, and reviews to inform fare rules, fees, seat size, WiFi, entertainment, and so much more.
Full Visibility and Control: Like any other booking, American NDC bookings work seamlessly with AmTrav's real-time reporting, travel policy and approval flows, unused ticket tracking, and traveler locator services, keeping travel managers and C-suite execs happy.
AmTrav is an award-winning, modern technology and service platform designed to make business travel personal and productive. Companies of all sizes use AmTrav to book trips, find savings, set travel policies, manage payments and expenses, and keep their travelers safe. Travelers and companies love AmTrav's powerful platform that provides a seamless travel management experience supported by our experts who are always ready to help 24x7. More than 1000 businesses trust AmTrav to go places, meet people, and go further.