Trivago | January 15, 2021
Trivago acquires Weekend.com, a Germany-based startup - and online travel service - focusing on travelers who are searching for short breaks.
Explicit terms of deal - a 100% share takeover - have not been unveiled.
It is the first acquisition for convenience search site Trivago since it purchased TripBuddy, an AI-led personalization engine, in May 2018.
The arrangement is being heralded as a chance for Trivago to put its "marketing and product expertise" into the Weekend.com brand and offer hotel content.
The 2016-established bundle travel out startup claims to have deals accessible for 30,000 hotels in 400 objections, selling on the two its site and mobile applications in business sectors including Germany, Austria, Switzerland, U.K. furthermore, the U.S.
The organization was made by Tobias Boese, Ralf Usbeck and Tom Hulser.
Travelpayouts | December 22, 2021
During turbulent times of COVID-19, the travel industry has suffered greatly, especially small and medium sized businesses (SMBs). In the past years, marketing has been becoming increasingly expensive with the algorithm favoring established brands and the competition rising to the top. Small local travel businesses had been already struggling, and the pandemic hit marketing budgets even more. Besides, lack of ROI-based solutions and analytics are available on the market, where influencer marketing has become one of the main promotion channels - 76% of marketing teams are operating their influencer marketing manually.All those reasons prompted Travelpayouts to come up with the first automated partnership platform tailored specifically for travel brands.
Travelpayouts Digital Partnership Platform gives travel brands access to 300,000 travel influencers and content creators worldwide. It is suitable for every brand - from small family-run businesses to international companies - and will allow to reach new customers, pay partners in a single transaction, benefit from AI brand-publisher matching, and track it all with insightful reporting.
All features and tools reflect the specifics of the travel business. The platform simplifies management, automates fraud screening, and matches the brand with traffic that converts.
That creates an unparalleled way for smaller brands to compete with giants, such as Booking.com or Expedia.com, since the platform highlights the most relevant brands for affiliates due to AI-powered "Matching Machine" — a highly anticipated feature that will help find the most relevant partners for every brand.
It has been on the market for ten years and has over 300,000 partners around the globe, and brands, including Booking.com, Tripadvisor, Trip.com and many more, with $673M gross merchandise value of travel services via its platform. Brands are harnessing the cost per acquisition model to work with travel marketers and bloggers and enjoy revenue share where the brand pays only when they get some profits.The company verifies every marketing partner manually to make sure they are relevant. On top of it, the AI-based anti-fraud system will be able to assess all traffic to prevent any unwanted placements or marketing methods.
Skal International | September 14, 2020
The Pandemic hit the travel and tourism industry the hardest around the globe. During this most difficult time, Skål International has been able to work on successful retention with its 350 Clubs in over 100 countries, recruit new members and even launch new clubs.
'The Pandemic has reiterated the fact that Skål International plays a vital role in connecting people, providing information, assisting members' careers, and furthering their industries or professions. As technological, social, and economic shifts change how people work and engage with each other, we in Skål International are finding innovative ways to connect with future and potential members' said Daniela Otero, CEO - Skål International.