Tourism contributed 1.5 million jobs and R425.8bn in SA

IOL | April 03, 2019

Travel and tourism in South Africa contributed 1.5 million jobs and R425.8bn to the economy in 2018, representing 8.6% of all economic activity in the country and making SA the largest tourism economy in Africa, according to an annual review by the World Travel & Tourism Council. For over 25 years, the WTTC, which represents the global private sector of travel and tourism, has compared the travel and tourism sector across 185 countries.According to the review, the industry was primarily driven by leisure travellers (64%). About 44% of the tourism spend came from international travellers and 56% from domestic travel.

Spotlight

Everyone loves to travel. However, travel planning and booking have seen a remarkable transformation in the last decade or so. Whether it’s travelling for business or leisure, the modern customer prefers a more sybaritic and personalized travel experience. Thus, it has become extremely important for travel agencies to remain relevant to tech and social media savvy travellers (and also to the traditional customers who are getting accustomed to the rising trend) who are slowly and steadily shifting to online planning and booking.

Spotlight

Everyone loves to travel. However, travel planning and booking have seen a remarkable transformation in the last decade or so. Whether it’s travelling for business or leisure, the modern customer prefers a more sybaritic and personalized travel experience. Thus, it has become extremely important for travel agencies to remain relevant to tech and social media savvy travellers (and also to the traditional customers who are getting accustomed to the rising trend) who are slowly and steadily shifting to online planning and booking.

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