TRAVEL TECHNOLOGY
businesswire | June 06, 2023
There is a generational divide when it comes to how factors like schedules, destination options, disruptions and delays impact travelers’ brand loyalty and booking habits, according to OAG’s latest survey, Loyalty & Disruption: The New Age of Travel. The survey, which includes insights from 2,000 travelers between the ages of 18 to 60-plus, suggests that while older travelers largely remain loyal to their preferred airline, younger generations are more likely to choose brands based on costs and on-time performance.
In the past year, Baby Boomers remained the most brand loyal, with only 15% switching airline loyalties. Millennials are the least brand loyal, with 47% switching airline loyalties. When it comes to cost, Gen Z (77%) are the most likely to change airline preferences to find flights that suit their budget, followed by Gen X (69%), Millennials (59%) and Baby Boomers (47%).
On-time performance also plays a defining role in loyalty, with 36% of all travelers saying it is the number one reason for their continued loyalty to their preferred carrier. OAG found that when cost and schedule options are relatively equal, punctuality is the biggest differentiator, with 82% percent of all travelers, and 91% of Gen Z, saying that on-time performance affects the flight and/or airline they book with.
Other traveler preferences that influence loyalty include:
Status and frequent flier programs are tied with on-time performance as the number one reason 25% of Baby Boomers have remained brand loyal.
Thirty-four percent of Baby Boomers and 46% of Gen Z have changed their preferred airline to access more schedules and destination options.
Thirty-seven percent of all travelers changed their airline loyalty due to having experienced significant delays or cancellations in the past year. Millennials were the most impacted, with 42% switching their airline loyalty because of a significant delay or cancellation.
When it comes to climate impact, Millennials (20%) are the most driven by sustainability when selecting flights, compared to Baby Boomers (1%).
“Travelers across every generation are making it known that winning their loyalty will require a radically different approach,” said John Grant, chief analyst at OAG. “Understanding how to cater to various age groups, while addressing their widely shared concerns, is critical for airlines, airports and travel and tech providers across the industry to win and maintain the loyalty of future generations.”
OAG makes it possible for businesses across the entire travel ecosystem – booking engines, travel and hospitality apps, airline apps, online travel agencies, metasearch, search engines and flight tracking apps – to meet the needs of today’s travelers and their unique preferences.
OAG’s survey gathered insights from travelers who have flown in the past year and users of OAG’s flight tracking app, Flightview by OAG. For full survey insights, view the report here. To learn more about OAG, visit www.oag.com.
About OAG
OAG is the leading data platform for the global travel industry, powering the growth and innovation of the air travel ecosystem since 1929. We provide frictionless access to high-quality travel data, helping businesses make smarter decisions and create exceptional customer experiences. We have the world’s largest network of flight information, covering the whole journey from planning to customer experience. Our data shares the why, where, when, and how we fly and travel. Our versatile platform that provides businesses with the data they need, wherever and however they need it.
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HOSPITALITY TRENDS
prnewswire | May 30, 2023
Placemakr, a flexible-use multifamily and hospitality property operator and investor, today announced its expansion into the condo hotel market in partnership with CA South, a Nashville-based real estate development company. Placemakr will operate the majority of the building as high-end furnished rentals for CA South's latest luxury condo development project, Hyve.
Hyve is a collection of 83 premier short-term rental-eligible residences in the heart of Pie Town, offering impeccable finishes and amenities within close proximity to the Convention Center, Broadway, and SoBro in Downtown Nashville. The property was designed by Alex Pettas Architecture and Barnett Design Studio. Placemakr will act as both property manager and hospitality operator of Hyve units, providing the company's signature blend of home and hospitality to the property. This partnership will create a powerful combination of excellence in design and experience for owners and guests.
"At Placemakr we are constantly striving to push the boundaries and exceed expectations within the real estate and hospitality fields. We are excited to announce this expansion, alongside the new and exciting function of our business," said Jason Fudin, CEO and Co-founder at Placemakr. "This is the first opportunity for individual condo owners and investors to own a Placemakr property, and we are thrilled to be breaking new ground in the high-end luxury condo market. This venture further demonstrates our commitment to innovation and our dedication to providing exceptional value to our partners."
Hyve has cultivated a number of unique partnerships with designers and brands including frenchCALIFORNIA, ThirdHome, and The Home Edit. Specifically, Hyve features 20 units designed and furnished by frenchCALIFORNIA, an AD Pro Directory founding member.
As another innovative collaboration, Hyve allows for complimentary access to ThirdHome's luxury vacation platform. Lastly, The Home Edit will be offering buyers the opportunity to have their spaces organized and designed by The Home Edit team.
"This project is a first of its kind for Nashville and represents a new wave of quality and design for the city. Placemakr is the perfect partner to oversee operations of the property and create this unique opportunity for our buyers," said Megan Aubale Epstein, CEO and Founder of CA South. "We greatly respect and admire the Placemakr brand and the professionalism they bring to everything they do. Hyve provides exceptional value and an innovative approach for participants seeking to participate in this unique Nashville hotel-flexible living product."
About Placemakr
Placemakr is a flex-use hospitality and residential operator, and real estate investor. Its tech-enabled operating platform allows the company to blur the line between hospitality and home, delivering the best experiences of both in a single building. Placemakr's curated spaces in hand-picked neighborhoods allow its guests and residents the flexibility to stay for a night, a year, or anywhere in between.
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AIRLINES AND AIRPORTS
businesswire | March 28, 2023
Norse Atlantic Airways marks a new era in affordable transatlantic travel between the US and France with the celebration of its inaugural flight from Paris, Charles de Gaulle to New York JFK and from JFK to Charles de Gaulle. The daily direct service commenced on March 26th, 2023, providing customers with a quality service onboard modern Boeing 787 Dreamliner aircraft.
The launch of this route marks Norse Atlantic’s entry into yet another major international market as the airline continues to provide comfortable and budget-friendly travel options for long-haul flights.
“We are delighted to offer cost-effective travel and increased choices for our passengers between the vibrant cities of Paris and New York. This new route connecting the beautiful cities will further boost transatlantic travel benefiting local tourism and businesses on both sides of the Atlantic. With the addition of our latest route to Paris, our airline now offers a total of five European destinations from New York, JFK this summer, including Rome, Berlin, Oslo and London,” said Bjorn Tore Larsen, CEO of Norse Atlantic Airways.
With daily, direct flights from New York, JFK to Paris starting at just $289 one-way, including all applicable taxes, travelers can now access a high-quality airline and travel experience for a fraction of the cost of traditional transatlantic carriers, making travel more accessible to a vast range of leisure and businesspeople, including families, students, and budget-conscious travelers.
Daily departures from New York to Paris are at 12:30 a.m. EDT, with arrival in Paris at 2:05 p.m. local time. The return flights depart Paris at 8:00 pm local time, and land in NY at 10:15 p.m. EDT.
Current economy fares below:
JFK – CDG: $235 (one-way)
CDG – JFK: $289 (one-way)
Round Trip: $524
About Norse Atlantic Airways
Norse Atlantic Airways is a new airline that offers affordable fares on long-haul flights, primarily between Europe and the United States. The company was founded by CEO and major shareholder Bjørn Tore Larsen in March 2021. Norse has a fleet of 15 modern, fuel-efficient and more environmentally friendly Boeing 787 Dreamliners that will serve destinations including New York, Los Angeles, Fort Lauderdale, Orlando, Oslo, London, Berlin and Paris.
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