Sojern | August 25, 2021
Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021.”
Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle East and Africa who own the marketing budget for a hotel, attraction or tourism brand. These 300 travel marketers shared key challenges faced as a result of the COVID-19 pandemic, which has led them to test new solutions, innovate with new messaging, and generally do more with less.
“The last 18-months have been quite the rollercoaster for travel marketers navigating the global pandemic, but one thing is clear: travel marketers are more focused than ever before on effectively and efficiently spending precious resources to drive a business return,” said Noreen Henry, Chief Revenue Officer, Sojern. “In this environment you need to be agile, data-driven and optimistic—travel is coming back and it’s a great time to take part in that recovery.”
Key findings of travel marketers surveyed include:
56 percent agree that the current environment is ideal for direct response campaigns. Travellers are booking directly because of clearer cancelation or refund policies, coupled with their frustrating experiences navigating online travel agency (OTA) reimbursements for cancelled trips.
88 percent have increased or kept their digital advertising strategy budget the same since COVID-19.
87 percent tightened spending on brand campaigns and increased spending on performance campaigns in 2020.
84 percent rated machine learning and artificial intelligence as top priority for personalisation across channels.
Consumers are eager to travel, and with the increasingly widespread administration of COVID-19 vaccines, the hard hit travel, media, and entertainment industries are all expected to rebound in 2021. The upward swing is already under way, with a surge in domestic and regional tourism, as newly vaccinated consumers exercise the option to travel within their own borders.
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Selina | September 20, 2021
Selina, the fast-growing hospitality and experiential brand targeting Millennial and Gen Z travelers, announces the grand opening of its newest location in Chicago's bustling Gold Coast neighborhood. Combining the comfort and style of a boutique hotel with the social experiences of a retreat or festival, Selina Chicago is curated for a new generation of globally fluid, economically conscious, and socially-minded travelers, locals, and remote workers.
"Opening in Chicago marks a major milestone for Selina as we continue to grow our brand globally," said Rafael Museri, CEO & Co-Founder Selina. "We are looking forward to sharing our experiential lifestyle and Latin roots with major US cities like Chicago, and our planned location in Washington D.C."
Centered around community, collaboration, diversity and culture, Selina Chicago marries the city's vibrant art scene with the brand's strong Latin roots. Outfitted with rich colors, gold accents, and a diverse collection of artwork, and upcycled furniture, Selina's newest location spans 16 floors in the heart of Chicago's iconic Magnificent Mile. Complete with 600 beds—a combination of community rooms, lofts, apartments, suites, and hybrid rooms—Selina also features a communal kitchen, library, cinema, wellness center, and full-service restaurant HOWM Cafe & Concept store. These public spaces are focused and fluid, designed to bring people together through social and collaborative moments. From a cafe that transitions into a performance center by night to a cinema that converts into a digital art gallery, Selina Chicago meets the needs of the community where they are, day or night.
HOWM is a new food & beverage concept Selina is bringing to the United States. HOWM will serve a range of healthy juices and smoothies and a delicious coffee program from Chicago-based company Intelligentsia. Through a partnership with Chicago-based Ritual Zero Proof, the first American-made non-alcoholic spirit with the flavor and burn of liquor, minus the alcohol or calories, a slate of dynamic, wellness-minded beverages will be curated for HOWM Chicago. These classic virgin drinks feature fresh fruits and syrups that are refreshing and one-of-a-kind. The HOWM Cafe Bar will be offering nonalcoholic beers and mocktails, brunch with D.J.'s, record and art fairs, and all-day breakfast. This will be Selina's second HOWM brand, which opened in Selina Chelsea in N.Y. this month.
The space will be a multifunctional bar, cafe, restaurant & concept store. The different spaces completely transform from day to night depending on the programming. From art exhibitions by local universities, fashion pop-ups, records fairs to open stage and comedy nights. The spaces can also have different programming happening simultaneously in the bar and main restaurant & retail space.
Selina is one of the world's largest hospitality brands built to address the needs of Millennial and Gen Z travelers, blending beautifully-designed accommodation with coworking, recreation, wellness, and local experiences. Custom built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Founded in 2015, each Selina property is designed in partnership with local artists, creators and tastemakers, breathing new life into existing buildings in interesting locations around the world – from urban cities to remote beaches and jungles.
RateGain Travel Technologies | February 22, 2022
RateGain Travel Technologies Limited, a global SaaS company for travel and hospitality, has announced a strategic partnership with Hopper – the world's fastest-growing mobile-first travel marketplace. This new partnership will connect Hopper to hospitality chains globally and will enable reservations made via certain Hopper Cloud partners to flow through RateGain's Connectivity Switch platform.
Hopper aims to leverage RateGain's technology with its comprehensive demand and supply network to deliver unique travel booking experiences to users as well boost visibility and hotel bookings across continents. As travelers start planning their trips again – mobile apps like Hopper are preferred by digitally savvy and "on-the-go" younger travel consumers searching for the best deals.
Besides connectivity, Hopper also leverages RateGain's competitive pricing intelligence product for Hotels and Car Rentals worldwide to stay ahead in the market. The actionable insights help them respond proactively to market changes at a granular level. RateGain continues to add value for Hopper through product enhancements like AI-driven room mapping, API Integration, competitive intelligence from mobile app, devices, meta channels, etc.
Commenting on the partnership, Chinmai Sharma, President - Americas, RateGain, said, Consumer behavior has undergone a 360-degree shift. The lines between travel and work are surely blurring. Digital-first travel companies like Hopper extend more flexibility to their customers by connecting the right supply with the right demand. We are happy to play our part in this exciting phase of human evolution. RateGain's Connectivity Switch platform ensures seamless connectivity to supply that delivers a smooth booking experience for travelers completing bookings on Hopper.
"One quality we liked in RateGain was our mutual synergies. They've built a strong travel and hospitality company on the back of cutting-edge technology platforms – and have more than three decades of expertise in the distribution space. This connectivity would eventually open doors for all our supply partners to tap into 400+ demand partners on RateGain, including leading OTAs, regional players, metasearch engines, GDSs, etc. We hope this partnership would ultimately fuel the recovery for not just our partners and customers, but the industry as a whole,"
- David Lewis, Head of Hotel Supply, Hopper.
RateGain Travel Technologies Limited is a global provider of SaaS solutions for travel and hospitality that works with over 2200+ customers in over 100+ countries helping them accelerate revenue generation through acquisition, retention and wallet share expansion. RateGain works with Top 23 of 30 Hotel Chains, Top 25 of 30 Online Travel Agents and all the top car rentals including 8 Global Fortune500 companies. For more information, please visit www.rategain.com
Hopper is the world's fastest-growing mobile-first travel marketplace. By leveraging massive amounts of data and machine learning, the company has developed several unique fintech solutions that help customers save money and travel better. Through its B2B initiative, Hopper Cloud, the company is syndicating its fintech solutions, infrastructure, and agency content. To find out more about Hopper, visit hopper.com