prnewswire | March 24, 2023
The World Travel & Tourism Council (WTTC) and the Saudi-based Sustainable Tourism Global Center have unveiled groundbreaking new data detailing the total water usage of the global Travel & Tourism sector.
In one of the largest research projects of its kind, WTTC can for the first time ever, accurately report and track the impact the sector has on the environment.
The findings were launched today at the United Nations in New York at the UN 2023 Water Conference.
Direct Water Use
Speaking at the UN Headquarters, Chris Imbsen, Director of Sustainability at WTTC, revealed that Travel & Tourism's entire water footprint is just 0.6% of the global water use according to the latest figures (2021).
In 2019, when the sector was at its peak, the sector's total water footprint was only 50% higher, but still less than 1% of the global total at 0.9%.
Travel & Tourism's direct water use is significantly lower – in 2019 it was 0.2% of the global total and has fallen by half to just 0.1% of the global total.
Much of the sector's water use is indirect, through its supply chain, with agriculture and food production accounting for two-thirds of Travel & Tourism's entire water footprint.
Between 2010 and 2019, the Travel & Tourism sector in Europe and Africa reduced direct water use. In Europe, direct water use fell by 8% and in Africa, direct water use by the sector fell by 6%.
Julia Simpson, WTTC President & CEO, said: "This ground-breaking new data reveals our sector's water consumption for the first time ever, revealing that Travel & Tourism uses less than 1% of the water used around the world, with the overwhelming majority of that usage coming from the sector's supply chain.
"The data also shows that whilst the sector has grown economically around the world, its direct-use water intensity has decreased.
"The data is the most in depth study of the sector's water use, and like the world-first climate footprint data we released at our Global Summit in Riyadh last year, we can also reveal individual countries' Travel & Tourism sector's water footprints. This will enable governments to work with the sector to further reduce water usage."
The water intensity of Travel & Tourism per unit of GDP has also fallen since 2010, across both direct and indirect use.
In 2010, the sector used 0.57m³ of water for every $1 contributed to the global economy. In 2019 this fell by 19% to reach 0.46m³ of water for every $1 contributed to the global economy.
In a world-first, this comprehensive research covers 185 countries across all regions and will be updated each year with revised figures.
This research was made possible thanks to the partnership between WTTC and the Saudi-based Sustainable Tourism Global Center. Under the Saudi green Initiative, more than 60 initiatives have been launched in the past year, representing more than $186 billion of investment in the green economy.
About the World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) represents the global travel & tourism private sector. Members include 200 CEOs, Chairs and Presidents of the world's leading travel & tourism companies from all geographies covering all industries. For more than 30 years, WTTC has been committed to raising the awareness of governments and the public of the economic and social significance of the travel & tourism sector.
Sojern | March 02, 2023
Sojern, a travel marketing platform, shared data emphasizing that the Middle East brought travel momentum in 2022. After the Covid19 pandemic, it is trying its best to recover income from the tourist markets in UAE and KSA, reaching more travelers for 2023.
Recent travel reports suggest that demands for regional hotels are increasing in middle eastern countries than in 2019. There was a sudden increase in travel booking for the region in Dubai's 2020 Expo and World Cup 2022. Its latest lodging data validates this condition and states that the revenue generation from this region is higher than those in 2019 are from this area. The inbound travel demand is rising from African, Latin American (LATAM) and Asia-Pacific (APAC) markets, and KSA has the most increase in demand.
Based on the data of February, it foresees that flight searches are increasing year on year (YoY) worldwide, with approximately 36% from US & Canada, 48% from EMEA, 30% from LATAM,72% from APAC, and 23% from Caribbean. The FIFA World Cup 2022 event enhanced its travel business and is gradually returning to its glory.
Managing Director of MEA&I Sojern, Stewart Smith said, "With our latest data showing that travel intent to the Middle East is holding strong, it's heartening to see that the World Cup has given the region a boost." He added, "Long flight times and potential misconceptions regarding the region as a travel destination may continue to drive relatively cautious travel planning. However, a flurry of ongoing events in the region combined with sustained and powerful marketing strategies from newer gulf destinations such as Kingdom of Saudi Arabia will continue to influence valuable US travelers and other global visitors. Never underestimating the power of data, activating multichannel activation at scale and ensuring marketing is always on will help set hoteliers and destination marketers up for success in this pivotal time for tourism."
(Source – Cision PR Newswire)
Headquartered in San Francisco, California, Sojern, an advertising solutions provider for the travel industry, offers services for online advertising, travel marketing, Facebook marketing, hotel marketing, travel advertising, ad tech, hotel advertising, tourism marketing, co-op marketing, attraction marketing, tourism advertising, multichannel, display advertising, digital marketing, social media advertising, metasearch, programmatic display, programmatic video, dynamic ads, search engine marketing, and connected TV. With artificial intelligence and traveler intent data, it provides multichannel marketing solutions for direct demand drive. In addition, it connects hotels, travel spots, tourism boards and travel markets for customer engagement and worldwide coverage.
Newswire | April 03, 2023
Travel Quest Network, a leading host agency and the premier platform for building and growing a travel business in America, is excited to announce the release of the latest version of WorldVia PRO, its travel advisor business management system. The new release includes several groundbreaking features such as Trip Manager in its CRM, Content Creator™ version 2, and numerous enhancements to the CRM, designed to help travel advisors prioritize their work and maximize their business potential.
A key feature of the latest release is Trip Manager in its CRM, enabling travel advisors to clearly visualize their Sales Pipeline in the Trips Board. With nine trip lifecycle stages, this feature helps advisors prioritize their work and ensure no detail is overlooked.
Another major addition is the Content Creator™ version 2, which allows travel advisors to leverage the power of generative AI to create engaging content and market their businesses more effectively. Building on the successful release of version 1 in early March, version 2 includes three primary content tools: Profile Creator, Blog Creator, and Social Creator. Travel Quest Network members can now create a wide range of content, including agent directory bios, website about me page copy, social media profiles, general travel blog posts, top number blog posts, hotel and resort review blog posts, and a variety of social media posts for Instagram, Facebook, and Twitter.
According to Jason Block, CEO of Travel Quest Network, "Our latest release positions Travel Quest Network as a pioneer in AI-driven solutions for the travel industry. Content Creator v2 is a game-changer for travel advisors, forever transforming the way they create content to market their businesses. By utilizing AI, we're helping our members be more productive and stay ahead of the competition."
Joshua Harrell, Chief Revenue Officer at Travel Quest Network, added, "Agent directory bios, inbound content marketing, and social engagement are crucial for travel advisors to stand out and attract clients. Our new tools in WorldVia PRO demonstrate our commitment to raising the bar and providing our members with the best possible resources to grow their businesses."
Travel Quest Network is committed to providing its members with the best tools and resources, which is why CRM and Content Creator's Profile Creator on WorldVia PRO are available free of charge to all members. Additionally, Content Creator's Blog Creator and Social Creator are free for all members on professional membership plans that start at just $29 per month.
About Travel Quest Network
Travel Quest Network is a leading host agency and the premier platform for building and growing a travel business in America. Dedicated to providing travel advisors with the tools, resources, and support needed to thrive in the ever-evolving travel industry, Travel Quest Network empowers its members to deliver exceptional travel experiences and create lasting memories for their clients.