Travel Advisors Highlight Companies Handling COVID-19 Pandemic the Best

Travel Advisors | June 04, 2020

As travel restrictions are lifted and more destinations are reopening to the public, travel advisors continue to work diligently for their clients. While some brands have dropped the ball, many companies within the industry have gone above and beyond for travel advisors when it mattered the most. The agents who have worked tirelessly since the coronavirus outbreak began are now sharing their positive stories. One of the groups making a huge splash is the American Society of Travel Advisors (ASTA), which has gone to bat for agents. Cruise Holidays owner Shari Marsh spoke about the help the agency has provided.

Spotlight

Commissions, rising acquisition costs, price undercutting – it’s hard to be a modern hotelier and it means that the channels they directly control are more vital than ever before. In the right hands, direct channels and strong funnels to them give hoteliers critical breathing room in the cut-throat world of online accommodation. They can generate big savings for a brand, allow ownership of customer data and potentially help to generate long-term loyalty.

Spotlight

Commissions, rising acquisition costs, price undercutting – it’s hard to be a modern hotelier and it means that the channels they directly control are more vital than ever before. In the right hands, direct channels and strong funnels to them give hoteliers critical breathing room in the cut-throat world of online accommodation. They can generate big savings for a brand, allow ownership of customer data and potentially help to generate long-term loyalty.

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TRAVEL TECHNOLOGY, HOSPITALITY TRENDS

Optii Announces Connectivity to Oracle Hospitality Integration Platform

Optii | September 29, 2022

Optii Solutions, the leading cloud-based hotel operations software, announced an integration with the Opera Hospitality Integration Platform (OHIP). The new integration will make it easier, faster, and more cost-effective for hoteliers to manage their integration between Optii and Oracle Cloud PMS.When implementing a modern technology solution like Optii, that is powered by artificial intelligence (AI) and machine learning (ML), integrations matter. When seeking to use hotel operations technology to increase productivity, reduce cost, and improve the guest experience, time is of the essence. The faster a solution like Optii can become operational, the faster the benefits are realized for hotel teams, their guests, and hotel owners. The integration with OHIP will address exactly this for Opera Cloud PMS hotel customers. Dino Pietropaolo, CTO of Optii Solutions said, Not only will this integration save Opera Cloud PMS customers time and money when choosing to transform their hotel operation with Optii, they will also get the latest in API technology and a high level of security with fine grained OAuth 2.0 on all APIs. The self serve aspect of Oracle Hospitality Integration Platform will mean a lot more flexibility and autonomy for hoteliers and for Optii. The typical integration between hotel technology applications and a hotel PMS requires work on both the technology application side and the PMS, while with OHIP, hotelier and technology providers such as Optii can manage the integration process without Oracle participation. “At Optii, customer success is everything. But when delays in integration happen, the time-to-value for our customers is impacted and often the mitigation is out of our control. With OHIP, together with our customer, we are in the driver’s seat and have full control of the process and timeline. This helps our customers realize their goals quicker. We are very excited to start offering OHIP integration to our customers in the coming weeks!” -Katherine Grass, CEO of Optii Solutions About Optii Solutions Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: www.optiisolutions.com.

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TRAVEL TECHNOLOGY, DESTINATION AND TOURISM

Clinch and Sojern Join Forces to Enhance Travelers' Path to Purchase

Clinch and Sojern | October 12, 2022

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the omnichannel campaign activation platform, today announced a new relationship with Sojern, a leading provider of digital marketing solutions for travel, to bring enhanced workflow automation and omnichannel dynamic creative optimization (DCO) capabilities to travel marketers. Clinch's platform Flight Control streamlines the process of building, serving and measuring complex, data-driven campaigns across all channels, which compliments Sojern's multichannel travel marketing platform. Travel marketers leveraging Flight Control can now leverage Sojern's travel insights to enhance creative decisioning and optimization strategies. Sojern has spent 15 years collecting, aggregating and analyzing literally billions of travel intent signals like hotel and airline booking data from thousands of travel brands around the world. This data rich environment, called the Sojern Traveler Ecosystem, is the foundation of Sojern's intelligent travel marketing platform that delivers unrivaled traveler insight, multichannel scale and automated optimization—all in one place. "With personal and professional travel back on the rise, it's an incredibly important time for travel marketers to start evaluating and investing in technologies that support both their current and future needs, Trends and traveler circumstances are constantly changing on a hyper-local level around the world, therefore the ability to personalize and auto-optimize campaigns to match both environmental and user-based situations is paramount for this sector." -Charel MacIntosh, Head of Business Development and Partnerships at Clinch. Finding new ways to better serve our clients is truly at the heart of Sojern culture," said Josh Beckwith, Managing Director, Global Strategic Accounts and Partnerships. "We're excited to work with Clinch to put powerful tools in the hands of travel marketers to drive real performance. To learn more about how Sojern and Clinch work together, contact info@clinch.co. About Clinch Clinch is the recognized leader in omnichannel personalization, campaign management and ad serving. The company's AI-driven dynamic personalization technology delivers custom-tailored ad experiences at scale across all channels, driving best-in-class performance and consumer intelligence. Flight Control, Clinch's Omnichannel Campaign Activation Platform, enables agencies and brands to manage the entire campaign lifecycle, from strategy through activation and measurement, on a single data-driven, automated platform that makes them massively more efficient, and profitable. Clinch campaigns run across all digital channels including programmatic, Connected TV (CTV), social media, in-app, native and Digital Out of Home (DOOH). About Sojern Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multichannel marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travelers around the world.

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DESTINATION AND TOURISM, INDUSTRY OUTLOOK

Trip.com Group becomes a member of the Global Sustainable Tourism Council

Trip.com Group | October 17, 2022

Trip.com Group has officially joined the Global Sustainable Tourism Council's (GSTC) global network as a member. Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services.Trip.com Group's mission to 'pursue the perfect trip for a better world' focuses the Group's efforts on improving the communities and lives of the people they serve, and drives their commitment to being a more responsible industry leader. To fulfill this mission, earlier this year Trip.com Group announced its green tourism goals, covering three key areas: to launch over 10,000 low-carbon travel products; to promote sustainable travel and engage 100 million travellers in low-carbon practices; and aim to further reduce carbon emissions across its own operations. In order to delve into consumer sentiment on sustainable travel and share findings with the industry, Trip.com Group conducted a survey that gathered responses from over 7,700 travellers from 11 markets. Trip.com Group's Sustainable Travel Consumer Report 2022 revealed that almost eight in 10 (78.7%) travellers recognise the importance of sustainable travel. The Report also found that the COVID-19 pandemic has been a major driver behind increased consumer awareness of their travels' impact on the planet, with 67.7% of travellers now open to paying more for sustainable options. To meet increased demand for sustainable travel options, the Group's consumer brand Trip.com launched its CHOOOSE carbon offsetting option for travellers to offset their flights' Co2 emissions. This program allows customers to address their flight emissions by supporting a portfolio of trusted high-impact climate projects in line with the UN Sustainable Development Goals. As a member of the GSTC, Trip.com Group will support the GSTC mission to promote sustainable tourism standards in the travel & tourism sector. Being a GSTC member allows Trip.com Group to participate in GSTC's global network, contributing to the important work of the GSTC in promoting the widespread adoption of universal sustainable tourism principles. At Trip.com Group, we believe we can only solve big issues by working with our peers from across the industry. This is why we are very excited to become a member of the GSTC, joining their global community to collaborate on sustainable travel initiatives that contribute towards a more sustainable future," said Jane Sun, Chief Executive Officer of Trip.com Group. "We at GSTC are delighted to welcome Trip.com Group and all its powerful brands as a member of our growing community of members. Their power in the marketplace can deliver much in the way of more sustainable forms of tourism being made available to more travelers throughout the world, and we look forward to partnering in those efforts," -Randy Durband, Chief Executive Officer of GSTC. About Trip.com Group Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar with the mission to pursue the perfect trip for a better world. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services. Trip.com Group technology enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the vision "to be the world's leading and most trusted family of online travel brands that aspires to deliver the perfect trip at the best price for every traveler". About the GSTC The Global Sustainable Tourism Council® (GSTC®) establishes and manages global sustainable standards, known as the GSTC Criteria. There are two sets: Destination Criteria for public policy-makers and destination managers, and Industry Criteria for hotels and tour operators. They are arranged in four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; and (D) Environmental impacts (including consumption of resources, reducing pollution, and conserving biodiversity and landscapes). Since tourism destinations each have their own culture, environment, customs, and laws, the Criteria are designed to be adapted to local conditions and supplemented by additional criteria for the specific location and activity. The GSTC Criteria form the foundation for GSTC's assurance role for Certification Bodies that certify hotels/accommodations, tour operators, and destinations as having sustainable policies and practices in place. GSTC does not directly certify any products or services, but provides accreditation to those that do. The GSTC is an independent and neutral USA-registered 501(c)3 non-profit organization that represents a diverse and global membership, including national and provincial governments, leading travel companies, hotels, tour operators, NGOs, individuals and communities – all striving to achieve best practices in sustainable tourism.

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