Travel and Transport unites brands under new logo

Travel and Transport has revealed a new brand identity to unite its businesses under a global entity with a new logo. Following a third-party brand study including surveys and interviews with customers, travellers, partners and employee-owners, the TMC has taken the decision to retire the Ultramar, Statesman and France variations of the brand. Chairman and CEO Kevin O’Malley commented: “We discovered that embracing our foundation of being authentic, consultative, caring and empowered is truly unique and in high demand in the global business travel market, which is currently a ‘sea of sameness’. This foundation allows us to deliver on our promise of empowering our employees, championing our customers and leading the industry.”