PR Newswire | October 04, 2023
The Ritz-Carlton Hotel Company, L.L.C., is pleased to announce the launch of a new international marketing campaign, speaking to the continued evolution of the brand. Created in collaboration with longtime agency partner Team One, the Leave Better campaign invites guests to embark on a powerful journey of self-discovery through thoughtfully tailored experiences and the genuine comfort and care offered by a stay at The Ritz-Carlton. With the promise of a transformational experience, guests will check out of The Ritz-Carlton greater than when they arrived.
Marking a fresh new direction for The Ritz-Carlton, the multi-million dollar marketing campaign captures how travel across the brand's hotels and resorts can become a catalyst for personal evolution. Leave Better illustrates that travel not only results in enriching memories but also has the power to evolve ones' sense of self. The Leave Better campaign will roll out in several languages across international markets, including the United States, Japan, China, Germany, the UAE and Saudi Arabia through a special partnership with Condé Nast network, truly tapping into a global audience. It will be seen across digital video, print, digital display and paid social.
"We are thrilled to introduce the Leave Better Campaign, which reflects our commitment to not only honoring our heritage as a luxury hospitality icon, but embracing the desires of our discerning guests," said Jamie Kerr, Senior Director Global Marketing, The Ritz-Carlton. "Through Leave Better, we invite travelers to journey with The Ritz-Carlton to places, moments and spaces that are marked by genuine care only we can deliver, and will encourage self-growth and discovery, staying with them long after they depart."
The campaign's central question, "How will a stay leave you?", inspires consumers to envision the lasting impact of an experience at The Ritz-Carlton. It encourages guests to consider the memories they'll create, the connections they'll forge, the inspiration they'll draw, and the level of revitalization they'll experience that can only result through genuine comfort and care. Whether through enriching classes, cultural programming, hands-on culinary experiences, or more, there are endless opportunities for guests to tap into moments of exploration and discovery. Through a series of visually captivating advertisements across print and digital content, the campaign captures the brand's commitment to providing unforgettable and transcendent journeys.
Leave Better is the latest phase in the brand's thoughtful evolution, which has seen The Ritz-Carlton expand into exciting global destinations such as Mexico City, Melbourne and Fukuoka, buzzing neighborhoods including NoMad in Manhattan, and the industry redefining launch of The Ritz-Carlton Yacht Collection. The new debuts have rolled-out alongside a collection of comprehensive renovations, signaling The Ritz-Carlton's ongoing transformation as it welcomes travelers across generations and geographies. The evolution has also seen the unveiling of a new website for the brand, introducing an elevated digital experience that speaks to the future of The Ritz-Carlton.
The Ritz-Carlton has long stood as the gold standard of luxury hospitality. With a steadfast dedication to providing unparalleled service and impactful getaways, The Ritz-Carlton remains rooted in its commitment to innovation and to thoughtful evolution, ensuring that it remains at the forefront of the luxury travel space.
The Leave Better Campaign will roll out across various media platforms, captivating audiences worldwide with its innovative approach to storytelling. A link to the video campaign can be found here.
About The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C., of Bethesda, MD, part of Marriott International, Inc., currently operates more than 100 hotels in 32 countries and territories. For more information or reservations, visit the company web site at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
AboutMarriott International, Inc
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,600 properties under 30 leading brands spanning 133 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program.
PR Newswire | October 26, 2023
Red Roof, an award-winning leader in the lodging industry, hosted over 200 attendees at its 2023 SHE Leads Forum in Dallas. From sound baths to sound advice and student scholarships, attendees – mostly women in the hospitality industry – left the Forum inspired and armed with insightful information and tools to support, help and elevate themselves for future success.
This year's SHE Leads Forum was based on SHE, inspired by Red Roof'sSM pillars of ownership, personal branding, and wellness brought to life, with support from HBO, through interviews, a stellar lineup of speakers and workshops, networking, and even a meditative sound bath. Program leader and founder, Red Roof Chief Marketing Officer (CMO) Marina MacDonald opened the Forum celebrating the growth of women in the hospitality industry and at Red Roof.
"In recent decades, there has been an evolution, a growing emphasis on women's professional development as part of broader efforts to close gender gaps in the workforce. And while hospitality is still a male-dominated industry, even that is evolving," said MacDonald. "Last year, we celebrated 31 percent of our Red Roof properties owned or partially owned by women, and this year, that number is over 35 percent, thanks in large part to participation in Red Roof women initiatives throughout the year."
The Forum also celebrated the future of the hospitality industry by presenting seven deserving students with 'SHE Leads Forum Student Scholarships,' sponsored by DISH Business. Each student was selected by their school, including Cornell University, Florida International University, Howard University and University of Nevada, Las Vegas, to attend the SHE Leads Forum free of charge.
Dr. Lalia Rach, Founder and Partner, Rach Enterprises and best-selling author of Managing the Book on You! Rewriting Your Leadership Story, moderated the two-day Forum. "Red Roof's 'SHE Leads Forum' is in a class all its own! It is jam-packed with interesting speakers, iconic women leaders sharing information, and a passionate leader, Red Roof CMO Marina MacDonald," said Rach. "The biggest difference is the engagement of the attendees, all successful professionals, who want to learn, be inspired, meet new people and connect with those they know. The energy, the desire to be more, is so inspiring."
Keynote speaker Dorothy Dowling, Founder of Introspect Strategic Advisor Services, helped motivate the crowd with her inspirational thoughts. "Women's leadership events such as 'SHE Leads' are like having a trusty guide on our journey, whether it's climbing the corporate ladder or venturing into the world of hotel ownership. They're not just about empowerment, they're about real-world guidance. These events let us tap into the experiences of women who've been there, done that. It's like getting insider tips for navigating our own unique paths," said Dowling.
Through a session on Red Roof's Strategic Initiatives, with Red Roof Director of Strategic Initiatives Lina Patel and Chief Development Officer Matthew Hostetler, attendees also learned about SHE, inspired by Red Roof's sister program, RIDE with Red RoofSM. While SHE is intended to motivate, RIDE is intended to activate — providing access to capital, educational resources and the connections needed to build a strong network of industry partners.
SHE Leads attendees also heard from experts offering business advice. Jyoti Sarolia, President and CEO at Ellis Hospitality gave an informational talk about how attendees can fine tune their lending skills and be ready to finance their next project. Christine Taylor, Claims Consultant & Strategic Insurance Partner at Lockton Companies, spoke about the state of the property and casualty insurance market, educating attendees on the importance of insuring their assets and understanding risk.
Listening to and interacting with so many enthusiastic and seasoned business owners left many inspired. AAHOA EVP of Communications and Chief Strategy Officer Heather Carnes, who also spoke at the Forum, was struck by the collective fearlessness in the room. "When I looked at the strength, intelligence and the daring nature of the women in attendance, I know that the future of the hospitality industry is in great hands. The can-do attitude and entrepreneurial spirit in the room was palpable and contagious. I left feeling like, in conjunction with this amazing group, I could change the world," said Carnes.
Forum speaker Marti Winer, Executive Leader and General Manager of Casa Bonita said, "Programs like SHE Leads are crucial to women in hospitality and beyond for three important reasons. The first is that they provide a forum for conversation. They are a safe space to meet, explore and create the critical relationships that advance careers. The second reason is education. These forums provide much needed and customized learning opportunities for women that are largely unavailable elsewhere. The final reason is innovation. Dedicated time away from the day-to-day allows for more focused thinking, processing and collaborating. As a result, great ideas are born and given space to germinate."
The annual SHE Leads Forum kicks off a year-long infusion of inspiration for women primarily in hospitality that facilitates sharing professional experiences and provides collaborative learning opportunities to continue to foster change in the industry. 'SHE' provides thought leadership, access to resources, and serves as a platform, sharing content and best practices through a dedicated website.
Travel Technology, Hospitality Management
Virgin Voyages | September 08, 2023
Virgin Voyages announced a $550 million funding round led by Ares Management for global expansion.
Founder Tom McAlpin transitions to Chairman of the Board, while Nirmal Saverimuttu takes over as CEO, bringing extensive experience from Virgin Voyages' early days.
Virgin Voyages looks forward to continued success and collaboration with investors, including Ares Management, to drive future growth and innovation.
Virgin Voyages, the award-winning cruise brand backed by Richard Branson's Virgin Group, has announced the completion of a $550 million fundraise led by Ares Management's Private Equity Group. This funding, including contributions from existing investors such as Virgin Group and Bain Capital, is poised to propel Virgin Voyages into international markets while enhancing the overall customer experience.
Partner and Co-Portfolio Manager of Special Opportunities in the Ares Private Equity Group, Aaron Rosen, remarked,
With this new investment alongside our partners at Virgin Group and Bain Capital, we believe the company is on strong footing to capitalize on its differentiated product and value proposition in the growing cruise industry.
[Source - Cision PR Newswire]
Established as a leading player in the industry, Virgin Voyages has swiftly gained recognition and accolades with a fleet serving various destinations and recent wins like topping the mega-ship category in Travel + Leisure's 2023 World's Best Awards and sweeping all five cruise categories in the 2023 Cruise Critic Cruisers' Choice Awards.
Alongside this development, Tom McAlpin, the founding CEO, is transitioning to the role of Chairman of the Board. Nirmal Saverimuttu is taking the reins as the new Chief Executive Officer, having formerly served as President and Chief Experience Officer. In addition, Nirmal Saverimuttu has been a foundational figure at Virgin Voyages since 2014, when he joined as Chief Commercial Officer after securing initial investments from the Virgin Group. His role expanded in 2021 to President and Chief Experience Officer, making him well-prepared to guide the brand into its next phase of growth and innovation.
Nirmal Saverimuttu, CEO of Virgin Voyages, said,
I want to send our deepest thanks, on behalf of all our Crew and the Board, to Tom for his leadership and passion for the business. We are so grateful for all he has done and are thrilled to continue to partner with him as our Chairman.
[Source – Cision PR Newswire]
Virgin Voyages is a trusted brand due to its crew's dedication and passion for offering remarkable experiences for its guests. Nirmal also expressed his anticipation of collaborating with the Ares team and Virgin Voyages' current investors to execute growth and expansion plans as the company contemplates its promising future.