Travel industry adopting measures for sustainable tourism

Travel and Tour World | June 06, 2019

Over the years the travel and tourism sector has grown by leaps and bounds. According to the World Travel and Tourism Council’s (WTTC) annual research, the sector grew at 3.9 per cent contributing a record $8.8 trillion and 319 million jobs to the world economy in 2018. Such growth also brings into the limelight the need for sustenance. With a growing population and increasing tourists, the hospitality industry is looking into ways they can make tourism more sustainable and eco-friendly.

Spotlight

The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers
and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.

Spotlight

The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers
and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.

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